**📌 Core Information**
🔹 **Job Title:** Marketing Manager, Social Media and Content
🔹 **Company:** Trax
🔹 **Location:** United States (Remote)
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
🔹 **Date Posted:** April 23, 2025
🔹 **Experience Level:** Mid-level (2-5 years)
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing social media and content strategies
- Creating engaging, on-brand content for various platforms
- Analyzing performance data and optimizing strategies in real-time
- Managing a social media coordinator and overseeing community engagement
- Collaborating cross-functionally to align content with broader marketing initiatives
ASSUMPTION: This role requires a strategic, hands-on individual who can manage execution end-to-end and thrive in a fast-paced, dynamic environment.
**📋 Key Responsibilities**
✅ Own and execute social media and content strategy, ensuring all content is engaging, on-brand, and aligned with user behavior.
✅ Manage the content calendar across all platforms, including social channels and the Shopkick app.
✅ Create, film, and edit original content (video, photography, reels, GIFs, carousels, etc.) for organic and sponsored posts.
✅ Oversee content tied to client sponsorships, ensuring quality and timely delivery.
✅ Analyze performance data, identify opportunities, and optimize strategies in real time; collaborate with analytics to refine insights.
✅ Manage community engagement and social moderation; ensure timely, professional responses in coordination with customer success.
✅ Lead creative brainstorming sessions and work closely with designers to maintain brand integrity.
✅ Collaborate cross-functionally to align content with broader marketing initiatives and update the integrated marketing calendar.
✅ Explore new platforms, tools, and influencer partnerships to expand reach and effectiveness.
✅ Oversee the content and social budget, including paid incentives and giveaways.
✅ Manage one social media coordinator, setting clear goals, expectations, and direction.
✅ Roll up your sleeves to support team objectives as needed.
ASSUMPTION: This role may require occasional after-hours work to support high-priority needs.
**🎯 Required Qualifications**
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience in social media management and content creation (1-4 years).
Required Skills:
- Social media management and content creation
- Strong analytical skills
- Excellent written and verbal communication skills
- Proven ability to collaborate across teams
- Experience leading and executing cross-functional campaigns
- Budget management and optimization for maximum ROI
- Proficiency in video editing and content creation tools
- Prior experience in leading social media teams
- Ability to represent the company professionally at industry events
- Knowledge of CPG and rewards platform industry trends (a strong plus)
Preferred Skills:
- Experience with social media management platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the CPG industry or rewards platforms may have an advantage in this role.
**💰 Compensation & Benefits**
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with occasional after-hours work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
**📌 Applicant Insights**
**🔍 Company Context**
Industry: Trax operates in the information technology and services sector, focusing on dynamic merchandising, retail execution, and shopper engagement.
Company Size: Trax is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Trax was founded in 2010 and has since grown to serve leading global CPGs and retailers worldwide.
Company Description:
- Powered by leading technology and proprietary data
- Connects brands, retailers, and shoppers to set the standard for retail excellence
- Offers AI-powered solutions for retail execution, consumer engagement, and market measurement
Company Specialties:
- Dynamic merchandising
- Retail execution
- Image recognition
- Computer vision
- In-store execution
- Shelf monitoring
- Shopper engagement
- Market measurement
- Analytics
Company Website: http://www.traxretail.com
ASSUMPTION: Trax's focus on technology and data-driven insights enables it to provide innovative solutions to its clients.
**📊 Role Analysis**
Career Level: Mid-level marketing role with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Senior Marketing Manager and oversees one social media coordinator.
Work Arrangement: Remote work with occasional after-hours support for high-priority needs
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expanding responsibilities based on performance and company growth
- Learning and development opportunities through Trax's professional development programs
ASSUMPTION: Trax's focus on innovation and growth provides ample opportunities for career advancement within the company.
**🌍 Location & Work Environment**
Office Type: Remote work with occasional in-person meetings or events
Office Location(s): United States (remote work, with potential for in-person meetings or events)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Occasional in-person meetings or events may be required
- Trax's global presence provides opportunities for international collaboration
Work Schedule: Full-time (40 hours/week), with occasional after-hours work as needed
ASSUMPTION: The remote work arrangement may require occasional flexibility to accommodate team members in different time zones or to support high-priority needs.
**💼 Interview & Application Insights**
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and answer questions
- Case study or project presentation to demonstrate problem-solving skills and creativity
- Final interview with key stakeholders to ensure a strong fit within the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in content creation
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Leadership and team management abilities
Application Tips:
- Highlight relevant experience and achievements in social media management and content creation
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a portfolio showcasing your best work, including examples of successful social media campaigns and content
- Be ready to discuss your approach to social media strategy, content creation, and performance analysis
ATS Keywords: Social media management, content creation, analytical skills, communication skills, cross-functional collaboration, budget management, video editing, creative thinking, community engagement, performance analysis, brand integrity, influencer partnerships, content strategy, team leadership, customer success coordination, trend awareness
ASSUMPTION: Trax's application process may include assessments or projects to evaluate candidates' skills and fit for the role.
**🛠️ Tools & Technologies**
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Video editing software (e.g., Adobe Creative Suite, Final Cut Pro)
- Content creation tools (e.g., Canva)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Trax may provide training or resources to help employees develop proficiency in specific tools or technologies.
**👔 Cultural Fit Considerations**
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable managing multiple priorities and shifting priorities?
- Do you have strong analytical skills and a data-driven approach to decision-making?
- Are you a creative thinker with a passion for engaging content?
- Do you enjoy collaborating with cross-functional teams and stakeholders?
ASSUMPTION: Trax values candidates who are adaptable, innovative, and results-driven, with a strong commitment to customer-centricity and collaboration.
**⚠️ Potential Challenges**
- Managing multiple priorities and shifting priorities in a fast-paced environment
- Occasional after-hours work to support high-priority needs
- Balancing creativity with performance metrics and data-driven decision-making
- Keeping pace with shifting trends and best practices in social media and content creation
ASSUMPTION: Trax's dynamic and fast-paced environment may present challenges, but also offers opportunities for growth and learning.
**📈 Similar Roles Comparison**
- Marketing Manager, Social Media & Content vs. Social Media Manager: The former role has broader responsibilities, including content strategy, team management, and cross-functional collaboration, while the latter focuses primarily on social media management and execution.
- Industry-specific context: Trax's focus on CPG and retail execution provides unique opportunities for candidates with relevant experience or interest in these areas.
- Career path comparison: This role offers opportunities for growth into senior marketing roles or expanded responsibilities based on performance and company growth.
ASSUMPTION: Trax's unique focus on retail execution and shopper engagement sets it apart from other companies in the industry.
**📝 Sample Projects**
- Developing and executing a social media campaign to promote a new product launch
- Creating engaging, on-brand content for various platforms, including video, photography, and graphics
- Analyzing performance data and optimizing strategies in real-time to maximize engagement and reach
- Managing a team to ensure timely delivery of high-quality content and successful execution of social media campaigns
ASSUMPTION: Trax's focus on innovation and data-driven insights enables it to provide unique opportunities for candidates to demonstrate their skills and creativity.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the broader marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does Trax support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that apply to this role?
- How does Trax measure the success of its social media and content strategies?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding Trax's unique culture and approach to marketing.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, including examples of successful social media campaigns and content
- Be ready to discuss your approach to social media strategy, content creation, and performance analysis
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
