📌 Core Information
🔹 Job Title: Marketing Manager Social Media, Content & Kommunikation (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Creating and implementing strategic social media plans
- Developing engaging communication content for business
- Utilizing platforms like LinkedIn for marketing purposes
- Enhancing company messages through varied media channels
ASSUMPTION: The focus on LinkedIn and internal/external communication indicates a strategic and comprehensive approach to corporate social media management.
📋 Key Responsibilities
✅ Create and schedule social media posts, including theme research and post timing
✅ Develop creative social media strategies aligned with a detailed editorial calendar
✅ Define key performance indicators (KPIs) and analyze the efficacy of social media efforts
✅ Conduct market research and media analysis, particularly in outdoor advertising
✅ Support marketing team projects such as events, concepts, and after-sales activities, and collaborate with sales
ASSUMPTION: Additional responsibilities likely include creative collaboration in a dynamic media environment, leveraging both digital and traditional advertising methods.
🎯 Required Qualifications
Education: Degree in Media, Journalism, Communication, or Social Media Management; or relevant experience for career changers
Experience: 0-2 years in social media management, ideally within the media sector
Required Skills:
- Proficiency in various Social Media Platforms, especially LinkedIn
- Strong skills in Adobe Photoshop, Illustrator, and Premiere Pro
- Excellent business writing abilities in German
Preferred Skills:
- Strategic thinking regarding communication pathways
- Experience with event management and team collaboration
ASSUMPTION: Skills such as creative thinking and content creation are critical for driving effective media campaigns and should be considered essential, even if not explicitly stated.
💰 Compensation & Benefits
Salary Range: Not specified, typical range in similar roles could be €40,000-€60,000 annually based on experience in the region
Benefits:
- 30 days of vacation per year
- Workation: Up to 20 days working from European locations
- Sabbatical opportunities and flexible work hours
- Mobility benefits including job biking and travel ticket subsidies
- Childcare subsidies and on-site gastronomic and wellness services
Working Hours: Standard 40 hours per week with flexibility for remote work (2-3 days from home)
ASSUMPTION: The benefits indicate a focus on work-life balance, highlighting flexible work environments and health support, typical of forward-looking media companies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on Out of Home (OOH) and digital media
Company Size: Over 10,001 employees, suggesting ample resources and an extensive professional network for internal growth
Founded: Not Specified
Company Description:
- Pioneering leader in Out of Home advertising solutions in Germany
- Producer of comprehensive digital and dialogue media strategies
- Strong commitment to sustainable and climate-neutral advertising
Company Specialties:
- Outdoor and Digital Advertising
- Dialog Marketing and Digital Publishing
- Programmatic and Native Advertising
Company Website: www.stroeer.de
ASSUMPTION: The company's focus on sustainability and media innovation presents potential for career advancement in cutting-edge digital marketing fields.
📊 Role Analysis
Career Level: Junior to mid-level, suited for early-stage professionals looking to grow in social media management
Reporting Structure: Likely reports to a Senior Marketing Manager or Director of Marketing
Work Arrangement: Hybrid model encouraging both in-office and remote work days
Growth Opportunities:
- Exposure to diverse media platforms and strategic marketing initiatives
- Potential to influence media strategies at one of Germany's leading media houses
- Opportunities for skill enhancement through company-supported training programs
ASSUMPTION: The emphasis on professional development and a sizeable employer provides various avenues for career progression.
🌍 Location & Work Environment
Office Type: Modern office setting equipped for digital efficiency and collaborative projects
Office Location(s): Ströer-Allee 1, Köln, 50999, DE
Geographic Context:
- Situated in a major German city known for its media and cultural influence
- Excellent public transport links and key access points for commuting
- Cultural and recreational activities available in the vibrant city environment
Work Schedule: Generally weekday hours with flexibility supported for work-life balance
ASSUMPTION: The office location within Cologne, a hub for media and innovation, supports creative collaboration and professional networking.
💼 Interview & Application Insights
Typical Process:
- Submission of online application via company website
- Initial screening by HR or recruitment department
- First-round interview focusing on cultural fit and role expectations
Key Assessment Areas:
- Demonstrated experience in managing social media platforms
- Understanding of strategic content creation
- Ability to analyze social media metrics and adapt strategies
Application Tips:
- Highlight relevant experience with social media campaigns
- Showcase skills in Adobe Creative Suite with digital portfolio examples
- Prepare to discuss strategic social media success stories
ATS Keywords: Social Media Management, Content Creation, Strategic Thinking, Adobe Photoshop, LinkedIn Expertise
ASSUMPTION: A well-rounded application focusing on strategic and creative skills in social media will stand out in the competitive screening process.
🛠️ Tools & Technologies
- LinkedIn and other social media platforms
- Adobe Photoshop, Illustrator, and Premiere Pro
- Microsoft Office suite
ASSUMPTION: Proficiency in these tools suggests an emphasis on visually engaging content creation and strategic media planning.
👔 Cultural Fit Considerations
Company Values:
- Innovation in media strategies
- Commitment to sustainable and climate-neutral communications
- Encouragement of creativity and strategic growth
Work Style:
- Collaborative and team-focused
- Driven by creativity and strategic planning
- Adaptable to fast-paced and changing media environments
Self-Assessment Questions:
- How do you approach developing a creative social media strategy?
- What experience do you have in multimedia content creation?
- How do you measure and improve the success of a social media campaign?
ASSUMPTION: Candidates aligning with dynamic, sustainability-focused, and innovative corporate cultures will fit well.
⚠️ Potential Challenges
- Balancing creative and analytical aspects of digital marketing
- Navigating fast-paced media developments and adapting strategies
- Meeting diverse marketing objectives across various channels
- Managing stringent timelines in high-performance environments
ASSUMPTION: Understanding industry trends and effectively responding to rapid changes will be critical challenges in this role.
📈 Similar Roles Comparison
- This role offers comparable responsibilities to social media managers in other large advertising firms.
- The focus on sustainable marketing strategies is a distinctive aspect compared to many similar positions.
- The role's hybrid nature provides a unique balance of creative freedom and structured strategy not always found in similar roles.
ASSUMPTION: The role's alignment with a leading media company presents unique advantages over similar positions in smaller firms.
📝 Sample Projects
- Development of a LinkedIn campaign targeting B2B clients
- Creation of multimedia content for brand storytelling initiatives
- Analysis of previous social media success through KPI evaluation and strategy refinement
ASSUMPTION: Projects will likely emphasize a mix of creative development and strategic analysis, fostering a broader skill set.
❓ Key Questions to Ask During Interview
- What metrics does the company prioritize for evaluating social media success?
- How does the team collaborate across different marketing functions?
- What opportunities will be provided for professional development?
- How are sustainability practices integrated into the marketing strategies?
- What is the company's vision for social media communication over the next five years?
ASSUMPTION: Engaging with questions about growth, collaboration, and innovation will showcase a candidate's strategic and forward-thinking mindset.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant experience and success stories
- Prepare a portfolio showcasing your social media and content strategy works
- Reach out to current or past employees for insights on the company culture
- Follow the company's LinkedIn and engage with their content to stay informed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
