Marketing Manager Social Specialist

📌 Core Information

🔹 Job Title: Marketing Manager Social Specialist

🔹 Company: Pinstripes Chicago

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning Pinstripes’ digital identity and leading integrated marketing efforts
• Crafting standout campaigns, analyzing performance, and collaborating across channels
• Elevating the brand in dining and entertainment through strategic social media management
• Driving exponential growth across all social media platforms

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data-driven decision making to achieve business outcomes through social media marketing.

📋 Key Responsibilities

✅ Strategic Social Media Management: Drive exponential growth across all social media platforms, develop and execute content calendars, produce compelling content, maintain active engagement with audiences, and analyze performance metrics.

✅ Advanced Social Media Capabilities: Identify and capitalize on emerging trends, design and implement creative campaigns, utilize advanced analytics tools, and demonstrate expert-level proficiency in social media management platforms.

✅ Influencer Relations & Partnership Development: Identify, recruit, and manage relationships with high-value influencers, track influencer effectiveness, and coordinate cross-departmental partnerships.

✅ Digital Asset Management: Expand and maintain the digital asset library, collaborate with freelance graphic designers, and manage asset acquisition, organization, and distribution.

✅ Gift Card Program Leadership: Own end-to-end gift card program management, optimize gift card sales, and ensure seamless fulfillment processes.

✅ Marketing Operations: Execute email campaigns, coordinate marketing TV content scheduling, support new store openings and special events, and manage seasonal campaigns.

ASSUMPTION: This role requires a strong understanding of hospitality, entertainment, or lifestyle brand marketing, with experience in location-based businesses and multi-unit restaurant or entertainment venues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of progressive social media marketing experience with demonstrable growth metrics and successful campaign portfolios, preferably in hospitality, entertainment, or experiential dining sectors.

Required Skills:

• Platform Proficiency: Expert-level knowledge of all major social media platforms, their unique algorithms, best practices, and emerging features
• Content Creation Tools: Advanced proficiency in content creation software including Adobe Creative Suite, Canva, video editing platforms, and emerging AI-powered content tools
• Analytics Platforms: Demonstrated expertise in social media analytics tools, Google Analytics, platform-specific insights, and data visualization software
• Marketing Technology: Experience with email marketing platforms (Mailchimp), CRM systems, and marketing automation tools relevant to multi-location hospitality brands

Preferred Skills:

• Industry Knowledge: Deep understanding of hospitality, entertainment, or lifestyle brand marketing with experience in location-based businesses, ideally with multi-unit restaurant or entertainment venues
• Campaign Management: Experience managing multi-platform campaigns, influencer partnerships, and cross-functional marketing initiatives for brands with both dining and entertainment components
• Crisis Management: Ability to handle sensitive situations, negative feedback, and brand reputation management with professionalism and strategic thinking appropriate for a hospitality company

ASSUMPTION: Candidates with a proven track record of growing social media followings, engagement rates, and conversion metrics will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager Social Specialist role with 3-5 years of experience in the Chicago area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on food and entertainment
• Opportunities for career growth and advancement

Working Hours: Full-time, typically Monday through Friday, with some flexibility for event coverage and campaign deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pinstripes operates in the entertainment industry, offering experiential dining and entertainment concepts that combine exceptional Italian-American cuisine with bowling, bocce, and private event banquet space.

Company Size: Pinstripes is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration across various departments.

Founded: 2007, with headquarters in Northbrook, IL, and currently operating 17 locations across the US, with plans to open two additional venues in 2024.

Company Description:

• Pinstripes uniquely combines made-from-scratch Italian-American cuisine with bowling, bocce, and memorable private events
• The company aims to provide an exceptional dining and entertainment experience for guests, with a focus on warm, genuine, and community-focused service
• Pinstripes is committed to expanding its footprint and solidifying its position as a market leader in experiential dining and entertainment

Company Specialties:

• Italian American Cusine
• Catering
• Bowling and Bocce Ball
• Events
• Wedding Venue
• Hospitality
• Restaurant
• Handcrafted Cocktails
• Private Events
• Corporate Events
• Team Building

Company Website: https://www.pinstripes.com

ASSUMPTION: Pinstripes’ unique combination of dining and entertainment offerings sets it apart in the hospitality industry, providing a dynamic and engaging environment for both employees and guests.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the company’s marketing department and across other departments.

Reporting Structure: The Marketing Manager Social Specialist will report directly to the Marketing Director and collaborate with various departments, including FOH, BOH, Sales, and LSM teams.

Work Arrangement: This is an on-site role, with the primary work location being the Pinstripes Chicago venue at 435 East Illinois Street, Chicago, IL 60611.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Vice President of Marketing
• Expansion into other areas of marketing, such as brand management, event planning, or public relations
• Opportunities to lead marketing efforts for new Pinstripes locations as the company continues to grow and expand

ASSUMPTION: Candidates with strong leadership qualities, adaptability, and a collaborative spirit will be well-suited to this role and have ample opportunities for career growth within Pinstripes.

🌍 Location & Work Environment

Office Type: Pinstripes Chicago is a multi-purpose venue that combines dining, entertainment, and event space, providing a dynamic and engaging work environment for employees.

Office Location(s): 435 East Illinois Street, Chicago, IL 60611, United States

Geographic Context:

• Chicago is a major metropolitan area with a diverse population and a thriving dining and entertainment scene
• The Loop neighborhood, where Pinstripes Chicago is located, is a bustling commercial and retail district with easy access to public transportation
• Chicago experiences all four seasons, with mild winters and warm summers, providing opportunities for both indoor and outdoor events and activities

Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for event coverage and campaign deadlines. The work environment is fast-paced and collaborative, with a strong focus on teamwork and communication.

ASSUMPTION: Candidates who thrive in fast-paced environments and enjoy working in a dynamic, multi-purpose venue will find the work environment at Pinstripes Chicago to be engaging and fulfilling.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Pinstripes careers website
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Director to discuss the role, responsibilities, and qualifications
• Final interview with key stakeholders to evaluate fit within the marketing department and company culture
• Background check and reference check prior to extending an offer

Key Assessment Areas:

• Strategic thinking and creative vision for social media marketing
• Expert-level knowledge of social media platforms, trends, and best practices
• Strong communication skills, both written and verbal
• Ability to work collaboratively with cross-functional teams
• Proven track record of growing social media followings, engagement rates, and conversion metrics

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful social media campaigns and their outcomes
• Demonstrate your understanding of Pinstripes’ unique dining and entertainment concept and how your skills and experience align with the company’s goals
• Prepare questions to ask the interviewer about the role, the team, and the company’s growth plans

ATS Keywords: Social Media Management, Content Strategy, Creative Content Production, Community Engagement, Analytics, Influencer Relations, Campaign Management, Crisis Management, Digital Asset Management, Email Marketing, Event Marketing, Strategic Thinking, Creative Excellence, Brand Storytelling, Trend Forecasting, Collaboration

ASSUMPTION: Candidates who demonstrate a strong understanding of Pinstripes’ unique dining and entertainment concept and can articulate a clear vision for growing the brand’s social media presence will be most successful in the interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprout Social)
• Content creation software (e.g., Adobe Creative Suite, Canva)
• Video editing platforms (e.g., Adobe Premiere Pro, iMovie)
• Analytics tools (e.g., Google Analytics, platform-specific insights)
• Email marketing platforms (e.g., Mailchimp)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to executing social media marketing strategies and analyzing performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Exceptional dining and entertainment experiences
• Warm, genuine, and community-focused service
• Collaboration and teamwork across departments
• Continuous innovation and improvement
• Fostering a positive and inclusive work environment

Work Style:

• Fast-paced and dynamic, with a strong focus on teamwork and communication
• Data-driven and results-oriented, with a commitment to continuous improvement
• Adaptable and flexible, with the ability to pivot strategies based on performance data and market changes
• Creative and entrepreneurial, with a passion for storytelling and brand building

Self-Assessment Questions:

• Do you embody Pinstripes’ unique culture and personality, and can you naturally convey this to both internal teams and the public?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on teamwork and collaboration?
• Do you have a proven track record of growing social media followings, engagement rates, and conversion metrics, and can you articulate a clear vision for Pinstripes’ social media presence?

ASSUMPTION: Candidates who can demonstrate a strong fit with Pinstripes’ company values and work style will be most successful in this role and contribute to the company’s continued growth and expansion.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tools simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the need for creative content with the demands of consistent, high-quality output
• Collaborating effectively with cross-functional teams, including FOH, BOH, Sales, and LSM teams
• Managing influencer relationships and partnerships, including negotiations, tracking performance, and ensuring brand alignment

ASSUMPTION: Candidates with strong organizational skills, adaptability, and the ability to prioritize and manage multiple tasks effectively will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on social media marketing for an experiential dining and entertainment concept, requiring a strong understanding of both hospitality and entertainment marketing strategies
• Compared to traditional restaurant marketing roles, this position places a greater emphasis on creative content production, community engagement, and influencer relations
• Career progression in this role may lead to opportunities in hospitality marketing, entertainment marketing, or brand management, with potential for advancement to senior-level or executive positions

ASSUMPTION: Candidates with experience in both hospitality and entertainment marketing, or a strong understanding of the unique challenges and opportunities presented by experiential dining and entertainment concepts, will be most successful in this role.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a new Pinstripes location, including platform-specific content calendars, influencer partnerships, and grand opening events
• Creating a user-generated content campaign to showcase Pinstripes’ unique dining and entertainment experience, with a focus on engaging and incentivizing customers to share their experiences on social media
• Designing and implementing a targeted social media advertising campaign to drive foot traffic and sales for a specific Pinstripes venue during a slow period, with a focus on reaching new audiences and encouraging repeat visits

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required to succeed in this role, as well as the ability to tailor social media marketing strategies to specific business objectives and target audiences.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media presence of Pinstripes, and how can this role address them?
• How does the marketing team collaborate with other departments, such as FOH, BOH, Sales, and LSM teams, to ensure consistent branding and messaging across all Pinstripes touchpoints?
• What opportunities exist for growth and advancement within the marketing department and across other departments within Pinstripes?
• How does Pinstripes measure the success of its social media marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company’s long-term vision for expanding its social media presence, and how does this role fit into that strategy?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company’s goals and objectives, as well as the specific challenges and opportunities presented by Pinstripes’ unique dining and entertainment concept.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Pinstripes’ careers website
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of successful social media campaigns and their outcomes
• Prepare questions to ask the interviewer about the role, the team, and the company’s growth plans
• If selected for an interview, arrive 10-15 minutes early to complete any necessary paperwork and familiarize yourself with the venue
• Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any questions or concerns that may have arisen during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.