📌 Core Information
🔹 Job Title: Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)
🔹 Company: Abbott
🔹 Location: Maidenhead, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with up to 25% travel
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns for the pharmacy channel
- Understanding local market dynamics and customer needs to drive portfolio growth
- Building and maintaining relationships with healthcare stakeholders and strategic business partners
- Planning and executing market launches for new products
- Providing local forecasts, business reports, and competitor updates to management
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop and execute targeted marketing campaigns for the pharmacy channel
✅ Understand local market dynamics, customers, and health economic environments to develop and execute annual strategic business plans
✅ Provide local forecasts, business reports, and competitor updates to regional/divisional management
✅ Collaborate with local opinion leaders to influence market adoption of current and future reimbursement policies
✅ Plan and execute strategic programs for effective market launches of new products
✅ Organize and participate in congresses, workshops, and scientific events
✅ Support strategic planning by analyzing data to inform comprehensive strategy and build organizational alignment
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in science or business-related field; MBA or master's degree preferred
Experience: Prior experience in the pharmacy channel and related sales and marketing experience in the medical device industry
Required Skills:
- Spanish language skills (would be considered a plus)
- Understanding of diagnostic point-of-care products and their intended use within the healthcare system
- Business planning and project management skills
- Analytical, creative, and operational marketing skills
- Understanding of Europe, Latin America, and Canada sales environment and market conditions
- Creative thinking and change management skills
- People management and coaching skills
Preferred Skills:
- Experience in a matrix organization
ASSUMPTION: Candidates with a strong background in marketing, sales, and business planning will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (estimated based on market research for similar roles in the UK)
Benefits:
- Private healthcare
- Life assurance
- Flexible benefits scheme
Working Hours: Full-time, standard work shift
ASSUMPTION: Salary range is estimated based on market research for similar roles in the UK. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large organization with over 10,000 employees globally. This size allows for diverse career opportunities and extensive resources for professional development.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott is committed to improving people's lives through its innovative products and services
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for career progression within Abbott's marketing organization.
Reporting Structure: The Marketing Manager reports directly to the Sales Director for the respective region and works closely with cross-functional teams, including sales, product management, and market access.
Work Arrangement: This role is on-site, with up to 25% travel required to visit customers and attend industry events.
Growth Opportunities:
- Progression to senior marketing roles within Abbott's diagnostics business
- Expansion into other business areas, such as medical devices or nutrition
- Opportunities to work on global projects and gain international experience
ASSUMPTION: Abbott's large size and diverse product portfolio provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Maidenhead office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): Maidenhead, United Kingdom
Geographic Context:
- Maidenhead is located in the Thames Valley region of the UK, approximately 25 miles west of London
- The area is known for its strong tech and healthcare industries, providing ample opportunities for networking and professional development
- Maidenhead offers a mix of urban and rural living, with easy access to both London and the countryside
Work Schedule: Standard work hours, with flexibility for occasional remote work and travel as needed
ASSUMPTION: The Maidenhead office provides a supportive and collaborative work environment that encourages innovation and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and a member of the marketing team
- Final interview with the sales director and other key stakeholders
Key Assessment Areas:
- Marketing and sales experience in the medical device industry
- Analytical and problem-solving skills
- Cultural fit and alignment with Abbott's values
- Language skills (Spanish preferred)
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and sales experience in the medical device industry
- Prepare examples of your strategic planning and execution skills
- Demonstrate your understanding of the local market dynamics and customer needs in your application materials
ATS Keywords: Marketing, Sales, Business Planning, Project Management, Pharmacy Channel, Medical Device Industry, Diagnostic Point-of-Care Products, Europe, Latin America, Canada
ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills and cultural fit, with a focus on marketing and sales experience in the medical device industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with common marketing and sales tools, as well as a willingness to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Performance
- Integrity
- Caring
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate Abbott's values in your daily work?
- Can you provide an example of a time when you successfully managed a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and market dynamics in the medical device industry?
ASSUMPTION: Abbott values candidates who demonstrate a strong work ethic, a commitment to continuous learning, and a willingness to collaborate with others to achieve common goals.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a matrix organization and building effective relationships with cross-functional teams
- Adapting to changing market conditions and customer needs
- Travel requirements may impact work-life balance
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to changing market conditions in this role.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the medical device industry, but with a focus on the pharmacy channel and a regional scope
- Compared to other marketing roles, this position requires a strong understanding of the local market dynamics and customer needs
- Career progression in this role may lead to senior marketing positions within Abbott's diagnostics business or expansion into other business areas
ASSUMPTION: Candidates should research similar marketing manager roles in the medical device industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for the pharmacy channel in a specific region
- Conducting market research to understand local customer needs and preferences
- Planning and executing a market launch for a new diagnostic product in a specific region
ASSUMPTION: Candidates should be prepared to provide specific examples of their marketing and sales experience in the medical device industry during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role?
- How does this role collaborate with other marketing and sales teams within Abbott?
- What are the most important priorities for this role in the first 90 days?
- How does Abbott support the professional development of its marketing employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and commitment to Abbott's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your marketing and sales experience in the medical device industry
- Prepare examples of your strategic planning and execution skills
- Demonstrate your understanding of the local market dynamics and customer needs in your application materials
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
