Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)

📌 Core Information

🔹 Job Title: Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)

🔹 Company: Abbott Laboratories

🔹 Location: Maidenhead, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Growth of Cardiometabolic portfolio in Southwest Europe and LAC regions
• Strategic market approaches and customer engagement
• Developing marketing campaigns and understanding local market dynamics
• Building relationships with healthcare stakeholders and strategic business partners
• Collaboration with sales leadership and teams to drive sales and profit targets

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Develop and execute a detailed annual strategic business plan for the region

✅ Plan and achieve strategic programs for effective market launches of products

✅ Provide local forecasts, business reports, and information to regional/divisional management

✅ Work with local opinion leader customers to influence the entire market

✅ Provide a continuous update of local competitor activities

✅ Organization and participation in congresses, workshops, and scientific events

✅ Support strategic planning work by analyzing data from varied sources

✅ Develop a targeted marketing campaign for the pharmacy channel

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in science or business-related field (MBA or master's degree preferred)

Experience: Prior experience in the pharmacy channel and the medical device industry, ideally in a matrix organization

Required Skills:

• Analytical, creative, and operational marketing skills
• Business planning and project management skills
• Understanding of diagnostic point-of-care products and their intended use within the healthcare system
• Understanding of Europe, Latin America, and Canada sales environment and market conditions
• Creative thinking and change management
• People management and coaching skills

Preferred Skills:

• Spanish language skills

ASSUMPTION: Candidates with experience in the medical device industry and a strong understanding of the diagnostic point-of-care market will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (estimated based on market data for similar roles)

Benefits:

• Private Healthcare
• Life Assurance
• Flexible Benefits Scheme

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United Kingdom. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: Abbott is a large corporation with over 10,000 employees worldwide.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines.
• Abbott serves people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and development.

Reporting Structure: The Marketing Manager will report to the Regional Marketing Director and work closely with sales leadership and teams.

Work Arrangement: This role requires up to 30% travel across the Southwest Europe and LAC regions.

Growth Opportunities:

• Potential career progression within Abbott's marketing department or other business units.
• Expanding skills and knowledge in the medical device and diagnostic industries.
• Gaining experience working in a matrix organization and collaborating with cross-functional teams.

ASSUMPTION: This role offers candidates the opportunity to grow both personally and professionally, with exposure to diverse aspects of the healthcare industry and the chance to work on high-impact projects.

🌍 Location & Work Environment

Office Type: Abbott's Maidenhead office is a modern, professional workspace with on-site amenities.

Office Location(s): Maidenhead, United Kingdom

Geographic Context:

• The Maidenhead office is located in the Windsor and Maidenhead region of the United Kingdom, approximately 25 miles west of London.
• The region offers a mix of urban and rural environments, with easy access to major transportation networks.
• The area is known for its historic sites, cultural attractions, and outdoor recreation opportunities.

Work Schedule: Full-time (37.5 hours per week), with up to 30% travel required.

ASSUMPTION: The Maidenhead office provides a collaborative and dynamic work environment, with easy access to major transportation networks and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site interview with the regional marketing director and other key stakeholders
• Final interview with the senior marketing director

Key Assessment Areas:

• Strategic thinking and market analysis skills
• Cross-functional collaboration and project management abilities
• Cultural fit and alignment with Abbott's values
• Language skills (Spanish preferred)

Application Tips:

• Highlight relevant experience in the medical device industry and diagnostic point-of-care market.
• Demonstrate strong analytical and creative marketing skills in your resume and cover letter.
• Prepare for behavioral interview questions that focus on your problem-solving, project management, and stakeholder engagement skills.

ATS Keywords: Marketing, Sales, Project Management, Analytical Skills, Creative Thinking, People Management, Business Planning, Market Analysis, Healthcare Stakeholder Engagement, Strategic Planning, Lead Generation, Competitor Analysis, Event Organization, Communication Skills, Spanish Language

ASSUMPTION: Abbott's recruitment process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit, with a focus on relevant industry experience and strong marketing skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and other common marketing and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Integrity
• Responsibility
• Innovation
• Performance
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach building relationships with key stakeholders in a matrix organization?
• Can you provide an example of a time when you successfully influenced a market to adopt a new policy or product?
• How do you balance strategic thinking with operational execution in your marketing efforts?

ASSUMPTION: Abbott values candidates who demonstrate strong alignment with the company's core values and are able to thrive in a collaborative, cross-functional work environment.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working effectively in a matrix organization with cross-functional teams
• Adapting to a dynamic and changing market landscape
• Travel requirements (up to 30% of the time)

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a matrix organization, and adapt to a dynamic market environment.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the medical device and diagnostic industries, but with a focus on the pharmacy channel and a matrix organization structure.
• Candidates with experience in the medical device industry and a strong understanding of the diagnostic point-of-care market will be well-positioned for this role.
• Career progression opportunities may include moving into senior marketing roles or other business units within Abbott.

ASSUMPTION: This role offers a unique blend of marketing and sales experience, with a focus on the pharmacy channel and a matrix organization structure.

📝 Sample Projects

• Developing a targeted marketing campaign for the pharmacy channel in the Southwest Europe and LAC regions
• Conducting market analysis and competitor assessments to inform strategic business planning
• Planning and executing strategic programs for effective market launches of new products

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for a Marketing Manager within Abbott?
• How does Abbott support the professional development of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does Abbott approach cross-functional collaboration and project management in a matrix organization?
• What are the most significant market trends and challenges facing Abbott's diagnostic business in the Southwest Europe and LAC regions?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the market landscape for Abbott's diagnostic business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in the medical device industry and diagnostic point-of-care market.
• Prepare for behavioral interview questions that focus on your problem-solving, project management, and stakeholder engagement skills.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.