Marketing Manager Spain & Italy (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager Spain & Italy (m/w/d)

🔹 Company: Cosmo Beauty Brand House GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (up to 10 days WFH per month)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the marketing team across Spain and Italy
• Crafting and executing localized marketing strategies to increase brand awareness and market share
• Managing relationships with local agencies, partners, and freelancers
• Conducting market research and consumer insights analysis
• Collaborating with Key Account Managers (KAMs) to create marketing support for retail clients

ASSUMPTION: This role requires a strong understanding of the Southern European market, with a focus on Spain and Italy, and the ability to adapt global strategies to local contexts.

📋 Key Responsibilities

✅ Lead, manage, and develop the marketing team, fostering a collaborative and high-performing environment

✅ Mentor and guide team members to support their professional development while aligning their efforts with the overall business strategy for the Southern European market

✅ Develop and execute localized marketing strategies based on global COSMO strategy to increase brand awareness, engagement, and market share within Spain and Italy

✅ Define and track market-specific KPIs, using data-driven insights to optimize marketing efforts and maximize ROI across both countries, including effective P&L management

✅ Strengthen and increase brand awareness, visibility, and customer loyalty in Spain and Italy through culturally relevant and targeted campaigns

✅ Conduct and analyze market research and consumer insights

✅ Possess deep knowledge of regional marketing channels and how to effectively leverage them within Spain and Italy

✅ Apply strategic thinking to identify emerging trends, opportunities, and challenges in the Spanish and Italian markets to ensure long-term growth

✅ Manage relationships with local agencies, partners, and freelancers, ensuring the successful execution of localized campaigns and initiatives

✅ Lead training and development programs to continuously upskill the regional marketing team, fostering innovation and excellence

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, cross-cultural team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience leading marketing teams and crafting effective marketing strategies for Spain, Italy, or comparable Southern European markets

Required Skills:

• Fluency in English and Spanish
• Strong knowledge of the FMCG and retail industry, media planning, and digital marketing practices in Spain and Italy
• Excellent leadership and communication skills, with the ability to inspire and manage cross-functional teams across diverse cultural contexts
• Data-driven and analytical mindset with proven ability to interpret performance metrics and make strategic decisions
• Experience running multi-channel campaigns in fast-paced, agile environments
• Creative, proactive, and solution-oriented with a strong drive for innovation and improvement
• Familiarity with KPIs and performance indicators specific to sales-driven and brand-building marketing in Southern Europe

Preferred Skills:

• Experience working with tools such as Nielsen, IRI, or equivalent regional platforms
• Fluency in Italian

ASSUMPTION: Candidates with experience in the beauty industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience and market rates)

Benefits:

• Shape our brands: Be part of our committed team, contributing ideas, expertise, and enthusiasm to drive the success of exciting ventures and shape the future of Cosmo Beauty Brand House and other exceptional product brands
• Growth & Development: Ample opportunities for personal and professional growth within a small, dynamic team, with the chance to take on significant responsibility
• Dynamic Work Environment: Tackle new challenges daily, bring your skills and ideas to the table, and contribute to a diverse workplace
• Flexibility: Enjoy the flexibility of working from home up to 10 days per month
• Exclusive Benefits: Enjoy special employee discounts and offers on a wide range of products, including the opportunity to test cosmetics and experience our in-house nail stylist
• Convenient Perks: Choose between a company-sponsored BVG card, EdenRed card for grocery, fuel, and other purchases, or an Urban Sports Club membership

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home up to 10 days per month

ASSUMPTION: The salary range provided is an estimate based on market rates and the candidate's experience level. The final offer may vary based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics

Company Size: 51-200 employees

Founded: 2006 (as Cosmo Group, with Cosmo Beauty Brand House established later)

Company Description:

• Cosmo Beauty Brand House is a sister company of the global and award-winning enterprise Cosmo Group, created in Poland in 2006
• Home to international leading brands in the nail and make-up categories such as NEONAIL, NEO MAKE UP, MYLAQ, and Staylac
• Offers innovative, high-quality, and affordable products that empower customers to achieve a unique and bold style

Company Specialties:

• Nail care and color cosmetics
• International distribution through retailers, drugstores, perfumeries, wholesalers, and beauty salons
• Omnichannel sales strategy

Company Website: Cosmo Group Website

ASSUMPTION: Cosmo Beauty Brand House is a growing company with a strong focus on innovation and international expansion.

📊 Role Analysis

Career Level: Mid-level to senior marketing manager

Reporting Structure: This role reports directly to the Global Marketing Director and oversees the marketing team across Spain and Italy

Work Arrangement: Hybrid, with up to 10 days of remote work per month

Growth Opportunities:

• Potential to expand the role's scope to additional markets or take on broader responsibilities within the company
• Opportunities for professional development and skill-building through training and mentorship programs
• Chance to contribute to the company's growth and shape its future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Berlin, Germany

Office Location(s): Wallstraße 9-13, 4th floor, Berlin, Germany 10179

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Germany is a major economic hub in Europe, with a strong focus on innovation and sustainability
• The company's remote work policy allows for flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the option to work from home up to 10 days per month

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Global Marketing Director and/or other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with the company's values
• Marketing strategy and campaign development skills
• Leadership and team management abilities
• Data analysis and interpretation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Southern European market and the unique challenges and opportunities it presents
• Showcase your creativity and strategic thinking through examples of past campaigns or projects

ATS Keywords: Marketing strategy, Southern Europe, Spain, Italy, FMCG, retail, brand awareness, KPIs, team leadership, data analysis, digital marketing, cross-cultural teams

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and empowerment
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Proactive and solution-oriented
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach adapting global marketing strategies to local markets, and can you provide an example?
• How do you foster a collaborative and inclusive work environment, especially in a remote or hybrid setting?
• Can you describe a time when you had to pivot a marketing campaign due to unexpected challenges, and how did you ensure its success?

ASSUMPTION: Cosmo Beauty Brand House values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing a remote, cross-cultural team with members based in Spain and Italy
• Adapting global marketing strategies to local markets with unique cultural contexts and consumer preferences
• Balancing the need for data-driven decision-making with the ability to act quickly and decisively in a fast-paced environment
• Managing relationships with local agencies, partners, and freelancers across different time zones

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a data-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Southern Europe Marketing Manager, but with a specific focus on Spain and Italy
• Compared to other marketing manager roles, this position requires a deeper understanding of the unique cultural and market dynamics of Southern Europe
• Career progression may involve expanding the role's scope to additional markets or taking on broader responsibilities within the company

ASSUMPTION: This role offers a unique opportunity to gain deep expertise in the Southern European market and drive the company's growth in this region.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement in Spain and Italy
• Conducting market research and consumer insights analysis to inform marketing strategy and campaign development
• Managing relationships with local agencies and partners to ensure the successful execution of localized campaigns and initiatives

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Marketing Manager Spain & Italy (m/w/d) may encounter in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to cross-cultural team management and collaboration?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What are the biggest challenges facing the company's growth in the Southern European market, and how can this role help address them?
• How does the company foster innovation and creativity within its marketing team?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the market dynamics at play.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Southern European market and your ability to lead and develop a cross-cultural marketing team
• Prepare examples of past marketing campaigns or projects that demonstrate your creativity, strategic thinking, and data-driven approach
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.