Marketing Manager Spain & Italy (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager Spain & Italy (m/w/d)

🔹 Company: Cosmo Beauty Brand House GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (up to 10 days work from home per month)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the marketing team across Spain and Italy
• Executing localized marketing strategies to enhance brand awareness and market share
• Collaborating with local agencies and partners for successful campaign execution
• Managing relationships with local agencies, partners, and freelancers
• Conducting market research and consumer insights to drive data-driven decisions

ASSUMPTION: This role requires a strong understanding of the Southern European markets, particularly Spain and Italy, and the ability to adapt global strategies to local contexts.

📋 Key Responsibilities

✅ Lead, manage, and develop the marketing team including Brand, Social Media & PR, Retail Media, and Design across Spain and Italy

✅ Mentor and guide team members to support their professional development while aligning their efforts with the overall business strategy for the Southern European market

✅ Develop and execute localized marketing strategies based on global COSMO strategy to increase brand awareness, engagement, and market share within Spain and Italy

✅ Define and track market-specific KPIs, using data-driven insights to optimize marketing efforts and maximize ROI across both countries including effective P&L management

✅ Strengthen and increase brand awareness, visibility, and customer loyalty in Spain and Italy through culturally relevant and targeted campaigns

✅ Conduct and analyze market research and consumer insights

✅ Possess deep knowledge of regional marketing channels and how to effectively leverage them within Spain and Italy

✅ Apply strategic thinking to identify emerging trends, opportunities, and challenges in the Spanish and Italian markets to ensure long-term growth

✅ Close cooperation with KAM’s to create MKT support for retail clients

✅ Lead training and development programs to continuously upskill the regional marketing team, fostering innovation and excellence

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, cross-cultural team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience leading marketing teams and crafting effective marketing strategies for Spain, Italy, or comparable Southern European markets

Required Skills:

• Fluent English and Spanish language
• Strong knowledge of the FMCG and retail industry, media planning, and digital marketing practices in Spain and Italy
• Excellent leadership and communication skills, with the ability to inspire and manage cross-functional teams across diverse cultural contexts
• Data-driven and analytical mindset with proven ability to interpret performance metrics and make strategic decisions
• Experience running multi-channel campaigns in fast-paced, agile environments
• Creative, proactive, and solution-oriented with a strong drive for innovation and improvement
• Familiarity with KPIs and performance indicators specific to sales-driven and brand-building marketing in Southern Europe

Preferred Skills:

• Experience working with tools such as Nielsen, IRI, or equivalent regional platforms

ASSUMPTION: Candidates with experience in the beauty industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Shape our brands: Be part of our committed team, contributing ideas, expertise, and enthusiasm to drive the success of exciting ventures and shape the future of Cosmo Beauty Brand House and other exceptional product brands
• Growth & Development: Ample opportunities for personal and professional growth within a small, dynamic team, with the chance to take on significant responsibility
• Dynamic Work Environment: Tackle new challenges daily, bring your skills and ideas to the table, and contribute to a diverse workplace
• Flexibility: Enjoy the flexibility of working from home up to 10 days per month
• Exclusive Benefits: Enjoy special employee discounts and offers on a wide range of products, including the opportunity to test cosmetics and experience our in-house nail stylist
• Convenient Perks: Choose between a company-sponsored BVG card, EdenRed card for grocery, fuel, and other purchases, or an Urban Sports Club membership

Working Hours: Full-time position with standard business hours (flexible with up to 10 days work from home per month)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics

Company Size: 51-200 employees (small to mid-sized company, offering a dynamic work environment with ample growth opportunities)

Founded: 2006 (as a sister company of Cosmo Group, established in Poland)

Company Description:

• Cosmo Beauty Brand House is a leading international beauty brand, offering high-quality products that help individuals empower their unique sense of style
• The company provides customers with convenient access through its internet distribution and innovative, dynamic approach, making it a top choice for beauty salons and stores worldwide
• Cosmo Beauty Brand House is committed to creating an inclusive and supportive workplace where everyone feels valued and respected, fostering creativity and individual growth

Company Specialties:

• Nail care and make-up products
• International distribution and omnichannel sales strategy
• Innovative and dynamic approach to the beauty industry

Company Website: Cosmo Group website (Cosmo Beauty Brand House is a sister company of Cosmo Group)

ASSUMPTION: Cosmo Beauty Brand House is a growing company with a strong focus on innovation and international expansion, offering exciting career opportunities for the right candidates.

📊 Role Analysis

Career Level: Mid-level management (leading a team and driving strategic initiatives)

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role within the organization

Work Arrangement: Hybrid (up to 10 days work from home per month, with the rest of the time spent in the office or traveling for meetings and events)

Growth Opportunities:

• Potential career progression into a regional or global marketing leadership role
• Opportunities to expand skills and knowledge through working on diverse projects and collaborating with cross-functional teams
• Chance to shape the future of the company and its brands through innovative marketing strategies and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Modern, international office in the center of Berlin

Office Location(s): Wallstraße 9-13, 4th floor, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the heart of the city, offering easy access to public transportation and various amenities
• The city is known for its high quality of life, with a rich cultural scene, numerous parks, and a diverse food scene

Work Schedule: Standard business hours with flexibility for remote work (up to 10 days per month)

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role within the organization

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Cultural awareness and adaptability
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Demonstrate your understanding of the Southern European markets and the beauty industry
• Showcase your creativity and innovative thinking through examples of past campaigns or projects

ATS Keywords: Marketing Manager, Spain, Italy, FMCG, Retail, Brand Awareness, Campaign Development, Team Leadership, Data Analysis, Southern Europe

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the organization.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and empowerment
• Integrity and respect

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Creative and solution-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach adapting global marketing strategies to local contexts, particularly in Southern European markets?
• Can you provide an example of a successful marketing campaign you've led in a cross-cultural team?
• How do you balance data-driven decision-making with creative, innovative thinking?

ASSUMPTION: Cosmo Beauty Brand House values candidates who are adaptable, creative, and data-driven, with a strong commitment to collaboration and customer focus.

⚠️ Potential Challenges

• Managing a remote, cross-cultural team with members based in Spain and Italy
• Adapting global marketing strategies to local contexts while maintaining brand consistency
• Balancing the need for data-driven decision-making with the need for creative, innovative thinking
• Managing relationships with local agencies, partners, and freelancers effectively

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a data-driven approach to marketing strategy.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the Southern European markets and the need to adapt global strategies to local contexts
• Industry-specific context: The beauty industry is highly competitive and dynamic, with a strong focus on innovation and customer empowerment
• Career path comparison: This role offers significant growth potential, with opportunities to progress into regional or global marketing leadership positions

ASSUMPTION: Candidates with experience in the beauty industry or a related field may find this role particularly appealing due to its focus on innovation and customer empowerment.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase brand awareness and engagement in Spain and Italy
• Conducting market research and consumer insights to identify emerging trends and opportunities in the Southern European markets
• Leading a team to create and implement a comprehensive social media strategy for the company's brands in Spain and Italy

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and creative nature of the role, as well as the need to adapt global strategies to local contexts.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to adapting global marketing strategies to local contexts, particularly in Southern European markets?
• How does the company measure the success of its marketing campaigns and initiatives?
• What opportunities are there for career progression within the company, particularly for marketing professionals?
• How does the company foster a culture of innovation and creativity within its marketing team?

ASSUMPTION: These questions will help candidates better understand the company's approach to marketing, professional development, and career progression within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of past marketing campaigns or projects that demonstrate your creativity, strategic thinking, and leadership skills
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.