📌 Core Information
🔹 Job Title: Marketing Manager (Spirio)
🔹 Company: SKELAR
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the full cycle of marketing funnel development
- Formulating and optimizing value propositions based on user and business needs
- Improving marketing funnel conversions and achieving target ROI
- Scaling email marketing and enhancing conversions
- Conducting market research and competitive analysis
- Collaborating with development and marketing teams to achieve business goals
- Participating in the development of new app monetization models
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing strategies.
📋 Key Responsibilities
✅ Manage the full cycle of marketing funnel development, from idea to testing and analysis
✅ Formulate and optimize value propositions based on user and business needs
✅ Improve marketing funnel conversions and achieve target ROI through growth hacks and optimization
✅ Scale email marketing and enhance conversions
✅ Control marketing metric risk
✅ Conduct market research and competitive analysis to understand user needs and inform business strategy
✅ Collaborate with development and marketing teams to achieve business goals
✅ Participate in the development of new app monetization models
ASSUMPTION: This role may require occasional overtime to meet project deadlines or address urgent marketing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of experience in product marketing or a similar role
Required Skills:
- Proven experience in managing marketing funnels
- Strong analytical skills and data-driven mindset
- Experience with A/B testing, market research, and data analysis
- Ability to collaborate effectively with engineering teams
- Fluency in English (Upper-Intermediate)
Preferred Skills:
- Experience with email marketing automation tools
- Knowledge of Ukrainian market trends and consumer behavior
- Experience in the tech industry or with SaaS products
ASSUMPTION: While not explicitly stated, proficiency in marketing analytics tools (e.g., Google Analytics, Mixpanel) is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Kyiv, Ukraine, with 2-5 years of experience, the estimated salary range is UAH 50,000 - 80,000 per month.
Benefits:
- Medical insurance
- Corporate doctor
- Psychologist
Working Hours: Full-time, 40 hours per week. Occasional overtime may be required.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR operates in the technology industry, focusing on building and scaling tech businesses. The Ukrainian tech industry is growing, with a strong emphasis on software development and IT services.
Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: SKELAR was founded in 2014 and has since grown into a venture builder with a portfolio of successful tech businesses.
Company Description:
- SKELAR is a Ukrainian venture builder focused on creating and scaling international tech businesses.
- The company has a strong track record of success, with businesses featured in Product Hunt, top startup rankings, and global app stores.
- SKELAR's mission is to create an environment for self-realization, enabling people to build successful companies and make a global impact.
Company Specialties:
- Venture building
- Tech product development
- Marketing and growth strategies
- Investment and fundraising
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on growth and innovation suggests a dynamic work environment with opportunities for professional development.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in product marketing or a similar role.
Reporting Structure: The Marketing Manager reports directly to the Spirio team and works closely with development and marketing teams to achieve business goals.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- As SKELAR continues to grow and expand its portfolio, there may be opportunities for career advancement within the company.
- The Marketing Manager may have the chance to lead teams or take on additional responsibilities as the company's needs evolve.
ASSUMPTION: Given SKELAR's focus on growth and innovation, there may be opportunities for the Marketing Manager to contribute to strategic decision-making and shape the company's marketing strategy.
🌍 Location & Work Environment
Office Type: SKELAR's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
- The city is known for its vibrant tech industry, with a strong focus on software development and IT services.
- Kyiv offers a rich cultural scene, with numerous museums, theaters, and historical sites.
Work Schedule: The Marketing Manager is expected to work standard business hours, with occasional overtime as needed.
ASSUMPTION: While not explicitly stated, the work environment at SKELAR is likely to be dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Spirio team
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your approach to marketing funnel development and optimization.
- Demonstrate your understanding of the Ukrainian market and consumer behavior.
ATS Keywords: Marketing Manager, Marketing Funnel, A/B Testing, Market Research, Data Analysis, Email Marketing, Growth Hacking, Team Collaboration
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the Marketing Manager's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I thrive in a fast-paced, collaborative environment?
- Am I comfortable working with data and using it to inform marketing strategies?
- Do I have a proven track record of success in marketing funnel development and optimization?
ASSUMPTION: SKELAR's focus on innovation and collaboration suggests that the company values employees who are adaptable, creative, and able to work effectively in a team.
⚠️ Potential Challenges
- The Marketing Manager may face tight deadlines and high expectations for marketing funnel performance.
- The role may require occasional travel to attend industry events or meet with clients.
- The Ukrainian tech industry is competitive, and the Marketing Manager may need to stay up-to-date with the latest trends and best practices to remain effective.
- The role may involve working with remote teams or stakeholders, requiring strong communication and collaboration skills.
ASSUMPTION: The Marketing Manager should be prepared to work in a dynamic and sometimes challenging environment, with a strong focus on performance and results.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position places a greater emphasis on data analysis and optimization.
- The role may involve more direct collaboration with development teams, as the Marketing Manager works to integrate marketing and product strategies.
- Career progression in this role may involve taking on additional responsibilities or leading teams as the company grows.
ASSUMPTION: While this role shares similarities with other Marketing Manager positions, its focus on data-driven decision making and integration with product development sets it apart.
📝 Sample Projects
- Developing and optimizing marketing funnels for a new Spirio product launch
- Conducting market research to identify user needs and inform product development
- Implementing A/B testing to improve email marketing open rates and click-through rates
ASSUMPTION: The specific projects the Marketing Manager works on may vary depending on the company's priorities and the Spirio product roadmap.
❓ Key Questions to Ask During Interview
- How does the Spirio team collaborate with other departments to achieve business goals?
- What are the most significant challenges facing the Spirio product, and how can marketing strategies address them?
- How does SKELAR support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does SKELAR approach work-life balance, and what resources are available to support employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview process can help the Marketing Manager better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching SKELAR, the Spirio product, and the Ukrainian tech industry
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
