📌 Core Information
🔹 Job Title: Marketing Manager / Sr. Marketing Manager
🔹 Company: Clark Construction Group
🔹 Location: McLean, VA
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (McLean, VA)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic conversations with business leadership on win strategy
- Leading the development of tailored proposal responses and presentations
- Mentoring and developing marketing team members
- Collaborating with pursuit teams and operational leaders
- Guiding technical staff on the development/improvement of their technical narratives
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage complex projects and teams.
📋 Key Responsibilities
✅ Provide senior marketing leadership for pursuits, partnering with pursuit teams to drive the execution of pursuit strategy
✅ Develop winning RFQ and RFP responses, proactively contributing at all stages of proposal development including writing, editing, and visual communication
✅ Organize and lead proposal teams in coordination with operational leaders and the company’s marketing team
✅ Build collaborative relationships with project staff to facilitate team synergy, creativity, and effectiveness
✅ Provide mentorship and strategic advice to develop Pursuit Champions and Marketing team members
✅ Guide and assist technical staff, as necessary, on the development/improvement of their technical narratives
✅ Develop and edit presentation material for proposal team interviews with clients. Initiate presentation preparation and critique public speaking skills
✅ Drive strategic conversations with leadership regarding new markets, building types, and services in collaboration with Business Development
ASSUMPTION: This role involves a significant amount of writing, editing, and project management, as well as strategic planning and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree with a major in Communications, English, Business, Marketing, or other relevant focus of study in writing, communication, and critical analysis
Experience: 7+ years of relevant and successful marketing and proposal management experience with a minimum of 5 years of experience in the architecture, engineering, and/or construction (AEC) industry
Required Skills:
- Strong grasp of business literacy in the AEC industry, specifically construction delivery
- Demonstrated ability to generate original written content in a clear and compelling manner
- Proven experience managing large-scale and complicated proposal efforts
- Strong organizational and planning skills with an attention to detail
- A good eye for visualization, layout, and/or graphic design skills to facilitate appealing and effective communication
- Creativity and resourcefulness, with the ability to execute creative ideas effectively
- Confident personality with the ability to think strategically and help teams develop sound marketing, pursuit, and proposal strategies
- Strong work ethic and problem-solving skills with a “hands-on” and team-oriented attitude
- Analytical skills to identify trends and challenges; offer new ideas
- Commitment to mentorship, growth, and development of marketing team members; support staff with training and guidance
- Experience using Adobe Creative Suite required
Preferred Skills:
- Experience in the construction industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with construction industry trends and best practices are likely expected.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager/Sr. Marketing Manager role in the AEC industry in the Washington D.C. area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts and perks
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with some flexibility for project needs
ASSUMPTION: While the salary range is an estimate based on industry standards, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Clark Construction Group is one of the largest building and infrastructure companies in the United States, operating in various markets such as public and private, corporate and cultural, education and entertainment, and infrastructure.
Company Size: Clark Construction Group has 1,001-5,000 employees, providing diverse opportunities for team members and a robust infrastructure for growth and development.
Founded: Clark Construction Group was founded in 1906 and has since built a strong reputation for delivering value to clients and strengthening communities.
Company Description:
- Clark Construction Group is a local builder with national reach, offering diverse opportunities for team members and strengthening communities through its work.
- The company takes pride in its commitment to quality, safety, and sustainability, as well as its focus on building strong relationships with clients and partners.
- Clark Construction Group is known for its innovative approach to construction, incorporating the latest technologies and best practices to deliver projects efficiently and effectively.
Company Specialties:
- Construction
- Real estate development
- Concrete
- Civil construction
- Design-build
- Green building
- Public-private partnerships
- Foundations
Company Website: http://www.clarkconstruction.com
ASSUMPTION: Clark Construction Group's extensive experience and diverse portfolio make it an attractive employer for marketing professionals seeking to gain experience in the construction industry.
📊 Role Analysis
Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in marketing and proposal management.
Reporting Structure: The Marketing Manager/Sr. Marketing Manager will report directly to the Vice President of Marketing and work closely with pursuit teams, operational leaders, and the marketing team.
Work Arrangement: This is a full-time, on-site position based in McLean, VA, with some travel required for client meetings and project sites.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or pursue other opportunities within the company
- Chance to work on diverse and high-profile projects, gaining valuable experience in the construction industry
- Opportunity to mentor and develop junior team members, fostering a culture of growth and development
ASSUMPTION: Given Clark Construction Group's size and diverse portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Clark Construction Group's McLean, VA office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 12112 Sunset Hills Road, Suite 300, Reston, VA 20190
Geographic Context:
- The McLean, VA area is part of the Washington D.C. metropolitan region, offering a diverse range of cultural, entertainment, and recreational opportunities.
- The area is well-connected by public transportation, with easy access to major highways and airports.
- The cost of living in the McLean, VA area is generally higher than the national average, reflecting the region's strong job market and high quality of life.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs and client meetings.
ASSUMPTION: While the McLean, VA office is the primary work location, some flexibility may be available for remote work, depending on the specific needs of the role and the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail
- Presentation or case study preparation and presentation to demonstrate skills and thought process
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Writing and editing skills
- Project management and organizational skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Clark Construction Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the construction industry and Clark Construction Group's unique value proposition
- Prepare a portfolio or examples of your past proposal and presentation work, if applicable
- Research Clark Construction Group's recent projects and industry trends to show your enthusiasm and preparation
ATS Keywords: Marketing, Proposal Management, Strategic Planning, Business Development, Construction Industry, AEC, Adobe Creative Suite, Writing, Editing, Project Management
ASSUMPTION: Clark Construction Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Construction-specific software (e.g., Bluebeam, PlanGrid, Procore)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with construction-specific software are likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Integrity
- Innovation
- Sustainability
- Relationships
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resourceful
- Strategic and forward-thinking
- Attention to detail and commitment to quality
Self-Assessment Questions:
- How do you align with Clark Construction Group's commitment to safety and quality in your daily work?
- Can you provide an example of a time when you had to adapt to a challenging situation and deliver results?
- How do you approach mentoring and developing junior team members to help them grow and succeed?
ASSUMPTION: Clark Construction Group places a strong emphasis on cultural fit and values-driven decision-making, so applicants should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including technical experts and clients
- Adapting to the unique demands and requirements of the construction industry
- Balancing strategic thinking with day-to-day project management tasks
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in other industries, but with a focus on the construction industry and proposal management
- Compared to other marketing roles in the AEC industry, this position places a greater emphasis on proposal development and management
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the company, such as business development or operations
ASSUMPTION: Applicants should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing a winning proposal for a high-profile commercial construction project
- Creating a comprehensive marketing plan for a new service offering or market expansion
- Managing a team to create a series of targeted presentations for a public-private partnership
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a proposal project, from initial RFQ to final submission?
- How does the marketing team collaborate with other departments, such as business development and operations, to ensure consistent and effective communication?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Clark Construction Group support its employees in maintaining a healthy work-life balance?
- Can you provide an example of a successful marketing campaign or initiative that the company has implemented recently?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past proposal and presentation work, if applicable
- Research Clark Construction Group's recent projects and industry trends to show your enthusiasm and preparation
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
