Marketing Manager / Sr. Marketing Manager | Public Active Trading

📌 Core Information

🔹 Job Title: Marketing Manager / Sr. Marketing Manager | Public Active Trading

🔹 Company: Public

🔹 Location: New York, New York

🔹 Job Type: On-site, 4 days a week

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 4-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing strategy and executions for Public’s Active Trading line of business
• Developing and executing multi-channel campaigns to acquire and retain active traders
• Collaborating with cross-functional teams to deliver high-impact programs
• Leveraging AI tools to create efficiencies and stay current on market movements

ASSUMPTION: This role requires a strategic mindset with a strong ability to execute tactical tasks. It involves working with various teams and requires a deep understanding of the active trading space.

📋 Key Responsibilities

✅ Own and drive marketing strategy and executions for Public’s Active Trading line of business across options, high-frequency equities, API-based trading, and more

✅ Develop and execute multi-channel campaigns to acquire and retain active traders, with clear KPIs and reporting frameworks

✅ Collaborate with creative, lifecycle, acquisition, product, and analytics teams to deliver coordinated, high-impact programs

✅ Help (and sometimes own) writing and editing compelling copy for ads, emails, push notifications, landing pages, and more, with a focus on driving action

✅ Serve as an internal subject-matter expert on the active trading audience within the marketing team—helping the broader team understand their motivations, behaviors, and mindset

✅ Coordinate tightly with product marketing to support new feature launches and develop precise, high-converting messaging

✅ Stay current on market movements, product innovations, and cultural moments within the trading community to keep Public relevant and ahead of the curve

✅ Help refine our positioning, value prop, and lifecycle journey for this audience—what we say, how we say it, and where we show up

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple workstreams simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-7 years of marketing experience, ideally at a brokerage, trading platform, fintech company, or related space

Required Skills:

• Direct experience marketing to active traders or similar high-intent audiences
• Fluency in what drives performance marketing and how to build messages and campaigns that convert
• Strong cross-functional instincts and ability to lead without direct authority
• Familiarity with technical products, including APIs and advanced trading tools
• Proven track record of developing and launching performance-driven campaigns across digital and owned channels

Preferred Skills:

• Experience with AI tools for marketing
• Fluency in multiple languages

ASSUMPTION: Given the specific nature of this role, candidates with a background in marketing within the finance or fintech industry are likely to be more successful.

💰 Compensation & Benefits

Salary Range: $120,000 - $175,000 per year, based on skills and experience

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, on-site 4 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. Benefits may vary based on individual circumstances and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Public is a long-term investing platform that offers a wide range of asset classes, including stocks, bonds, crypto, and options. It was launched in 2019 and has raised over $400M from investors like Accel and Tiger Global.

Company Size: Public has 51-200 employees, which means it's a mid-sized company where applicants can expect a more collaborative and agile work environment.

Founded: Public was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Public offers a long-term investing platform with a vast variety of asset classes
• It uses AI and a proprietary AI layer called Alpha to provide fundamental data and custom analysis for informed investment decisions
• Public is committed to making investing accessible and frictionless for its members

Company Specialties:

• Multi-asset investing
• AI-driven investing tools
• Retirement accounts

Company Website: public.com

ASSUMPTION: Public's focus on long-term investing and use of AI sets it apart from traditional brokerage firms, offering applicants a unique opportunity to work in a cutting-edge environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 4-7 years of experience in marketing, preferably within the finance or fintech industry.

Reporting Structure: The Marketing Manager / Sr. Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including creative, lifecycle, acquisition, product, and analytics.

Work Arrangement: This role is on-site, with the expectation of working 4 days a week in the New York City office.

Growth Opportunities:

• As Public continues to grow, there may be opportunities for the Marketing Manager / Sr. Marketing Manager to take on more responsibilities or move into a leadership role
• Working closely with various teams will provide opportunities to learn and develop new skills
• The dynamic nature of the active trading space offers continuous learning and growth opportunities

ASSUMPTION: Given Public's focus on growth and innovation, there are likely to be numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Public's office is located in the heart of New York City, offering a vibrant and dynamic work environment.

Office Location(s): 1 State Street Plaza, 10th Floor, New York, New York 10004, US

Geographic Context:

• New York City is a major financial hub, providing ample opportunities for networking and professional growth
• The city offers a wide range of cultural attractions, restaurants, and entertainment options
• New York City has a diverse and multicultural population, fostering a rich and inclusive work environment

Work Schedule: The Marketing Manager / Sr. Marketing Manager is expected to work on-site 4 days a week, with the specific days to be determined.

ASSUMPTION: Working in New York City offers numerous benefits, including access to a vast talent pool, diverse cultural experiences, and a vibrant professional community.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study or project presentation
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and execution
• Cross-functional collaboration
• Understanding of the active trading space
• Cultural fit with Public's values and work environment

Application Tips:

• Highlight your experience marketing to active traders or similar high-intent audiences
• Demonstrate your understanding of the active trading space and how you stay current on market movements
• Showcase your ability to develop and execute multi-channel campaigns with clear KPIs
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Active Trading, Marketing Strategy, Performance Marketing, Cross-Functional Collaboration, API Knowledge, Digital Marketing, Lifecycle Marketing, Creative Development, Technical Product Familiarity, KPI Development

ASSUMPTION: Public's hiring process is likely to be competitive, with a strong focus on finding the best fit for the company's culture and the specific needs of the role.

🛠️ Tools & Technologies

• AI-driven marketing tools
• Performance marketing platforms
• Campaign management software
• Analytics and reporting tools

ASSUMPTION: Given Public's focus on AI and data-driven decision-making, the Marketing Manager / Sr. Marketing Manager is likely to work with cutting-edge marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Invested in our members
• Curious and always learning
• Collaborative and inclusive
• Transparent and honest

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a deep understanding of the active trading space and a personal interest or background in active trading?
• Are you highly organized and action-oriented, with the ability to manage multiple workstreams simultaneously?
• Do you bring strong cross-functional instincts and know how to lead without direct authority?

ASSUMPTION: Public values curiosity, collaboration, and a data-driven approach to work. Applicants who demonstrate these qualities and a strong understanding of the active trading space are likely to be a good fit for the company.

⚠️ Potential Challenges

• The active trading space is dynamic and fast-paced, requiring the Marketing Manager / Sr. Marketing Manager to stay current on market movements and adapt quickly to changes
• Working with technical products and APIs may present a learning curve for candidates without prior experience in the finance or fintech industry
• The role requires a high level of ownership and the ability to drive projects forward independently
• The Marketing Manager / Sr. Marketing Manager will need to balance strategic planning with hands-on execution, which can be challenging at times

ASSUMPTION: Given the fast-paced and dynamic nature of the active trading space, the Marketing Manager / Sr. Marketing Manager must be adaptable, proactive, and able to thrive in a high-pressure environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the active trading space and the ability to speak the language of traders
• While the role involves marketing to active traders, the focus is on acquisition and engagement rather than sales
• This role offers the opportunity to work with a wide range of asset classes and cutting-edge AI tools, providing a unique and innovative work environment

ASSUMPTION: Applicants should be aware that this role is unique in its focus on the active trading space and the use of AI-driven marketing tools. It offers a distinct opportunity to work at the intersection of finance, technology, and marketing.

📝 Sample Projects

• Developing and executing a multi-channel campaign to acquire active traders, with clear KPIs and reporting frameworks
• Creating persuasive and action-driven copy for ads, emails, push notifications, and landing pages to engage active traders
• Collaborating with the product marketing team to launch a new feature and develop precise, high-converting messaging

ASSUMPTION: The Marketing Manager / Sr. Marketing Manager will be involved in a wide range of projects, from strategic planning to hands-on execution, requiring strong organizational skills and the ability to manage multiple workstreams simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Public approach product marketing, and what role will I play in supporting new feature launches?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Public measure the success of its marketing campaigns, and what KPIs will I be responsible for tracking?
• What opportunities are there for professional development and growth within the marketing team?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's goals and expectations. They should also be prepared to demonstrate their understanding of the active trading space and their ability to develop and execute effective marketing campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Greenhouse link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing to active traders and your understanding of the active trading space
• Prepare a portfolio or examples of your past marketing campaigns, with an emphasis on those that targeted active traders or similar high-intent audiences
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.