📌 Core Information
🔹 Job Title: Marketing Manager / Sr. Marketing Manager | Public Active Trading
🔹 Company: Public
🔹 Location: New York, New York
🔹 Job Type: On-site (Mon-Thurs)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 4-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and executions for Public’s Active Trading line of business
- Developing and executing multi-channel campaigns to acquire and retain active traders
- Collaborating with cross-functional teams to deliver high-impact programs
- Serving as an internal subject-matter expert on the active trading audience
- Leveraging AI tools to create efficiencies and stay current on market movements
ASSUMPTION: This role requires a strong understanding of the active trading space and a personal interest or background in active trading.
📋 Key Responsibilities
✅ Own and drive marketing strategy and executions for Public’s Active Trading line of business across options, high-frequency equities, API-based trading, and more
✅ Develop and execute multi-channel campaigns to acquire and retain active traders, with clear KPIs and reporting frameworks
✅ Collaborate with creative, lifecycle, acquisition, product, and analytics teams to deliver coordinated, high-impact programs
✅ Help (and sometimes own) writing and editing compelling copy for ads, emails, push notifications, landing pages, and more, with a focus on driving action
✅ Serve as an internal subject-matter expert on the active trading audience within the marketing team—helping the broader team understand their motivations, behaviors, and mindset
✅ Leverage AI tools to create efficiencies
✅ Coordinate tightly with product marketing to support new feature launches and develop precise, high-converting messaging
✅ Stay current on market movements, product innovations, and cultural moments within the trading community to keep Public relevant and ahead of the curve
✅ Help refine our positioning, value prop, and lifecycle journey for this audience—what we say, how we say it, and where we show up
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong organizational skills to manage multiple workstreams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-7 years of marketing experience, ideally at a brokerage, trading platform, fintech company, or related space
Required Skills:
- Deep understanding of the active trading space and personal interest or background in active trading
- Strong cross-functional instincts and ability to lead without direct authority
- Fluency in what drives performance marketing and how to build messages and campaigns that convert
- Ability to speak the language of traders and distill technical product details into persuasive, user-centric narratives
- Strong organizational skills and ability to manage multiple workstreams simultaneously
Preferred Skills:
- Experience working with AI tools to create efficiencies
- Familiarity with API-based trading
- Background in creative development or copywriting
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $175,000 per year (based on skills and experience)
Benefits:
- Equal employment opportunity employer with a focus on diversity and inclusion
- Competitive benefits package (not specified)
Working Hours: Full-time (40 hours per week), on-site Mon-Thurs
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual salary may vary based on individual skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Public is an investing platform built for those who take it seriously, offering multi-asset portfolios, fast, frictionless, and secure transactions
- Members can invest in stocks, options, bonds, crypto, and contribute to retirement accounts
- Public offers Alpha, a proprietary AI layer, providing fundamental data and custom analysis to support informed investment decisions
Company Specialties:
- Multi-asset investing
- AI-driven investment platform
- Retirement accounts
Company Website: http://public.com
ASSUMPTION: Public is a well-funded, growing fintech company with a focus on innovation and user-centric design.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with high ownership and strategic responsibilities
Reporting Structure: This role reports directly to the Head of Marketing (not specified)
Work Arrangement: Hybrid, on-site Mon-Thurs
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to shape the marketing strategy for a strategic focus area
- Chance to work closely with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on innovation and creativity
Office Location(s): 1 State Street Plaza, 10th Floor, New York, New York 10004, US
Geographic Context:
- New York City is a major financial hub with a vibrant startup ecosystem
- The office is located in the heart of the Financial District, close to public transportation and various amenities
- The city offers a diverse range of cultural experiences and entertainment options
Work Schedule: Full-time, on-site Mon-Thurs, with the possibility of occasional remote work
ASSUMPTION: The work environment at Public is fast-paced, collaborative, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Understanding of the active trading space and ability to speak the language of traders
- Strategic thinking and ability to develop and execute marketing campaigns
- Cross-functional collaboration skills and ability to work effectively with various teams
- Communication skills and ability to write persuasive copy
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the active trading space and ability to connect with this audience
- Showcase your strategic thinking and ability to develop and execute marketing campaigns
- Follow up after submitting your application to express your interest in the role
ATS Keywords: Active Trading, Marketing Strategy, Performance Marketing, Campaign Development, Copywriting, Cross-Functional Collaboration, Analytics, Product Marketing, Market Awareness, Audience Engagement, API Knowledge, Technical Product Familiarity, Organizational Skills, Creative Development, User-Centric Messaging, Lifecycle Marketing
ASSUMPTION: The application process at Public is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- AI-driven marketing tools (not specified)
- Performance marketing platforms (e.g., Google Ads, Facebook Ads)
- Email marketing software (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used at Public may vary depending on the role and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- User-centric design
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you have a deep understanding of the active trading space and a personal interest or background in active trading?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on driving results?
- Do you have strong cross-functional collaboration skills and the ability to work effectively with various teams?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Public's company values and work style throughout the interview process.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high level of responsibility and ownership
- Managing multiple workstreams simultaneously and prioritizing tasks effectively
- Keeping up with the latest market movements, product innovations, and cultural moments within the trading community
- Collaborating with cross-functional teams and navigating different priorities and perspectives
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- This role is focused on marketing to active traders, while related roles may focus on other audiences or aspects of marketing
- Public is a growing fintech company with a focus on innovation and user-centric design, while other companies in the industry may have different priorities and cultures
- This role offers significant growth potential as the company continues to grow and expand its offerings, while other roles may have more established career paths
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and identify the best fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a multi-channel campaign to acquire active traders, with clear KPIs and reporting frameworks
- Collaborating with the product marketing team to support a new feature launch and developing precise, high-converting messaging
- Creating a user-centric narrative that distills technical product details into persuasive, actionable content for active traders
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to A/B testing and optimizing marketing campaigns?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the role, and the active trading space
- Follow up after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
