🔹 Job Title: Marketing Manager - St David's Cardiff
🔹 Company: Landsec
🔹 Location: Cardiff, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning and hands-on campaign execution, with a focus on local engagement and stakeholder collaboration.
✅ Contribute to the delivery of the site’s marketing strategy across campaigns, promotions, PR, events, digital, and social media
✅ Collaborate with internal and external stakeholders to drive impactful storytelling and brand activity
✅ Be based in-centre three days a week to capture real-time activity, develop engaging local content, and support “moments that matter”
✅ Implement asset-level branding including signage, POS, digital, and brand partner promotions
✅ Maintain the site website and content calendars, ensuring listings, editorial, and promotions reflect the destination’s experience and are up to date
✅ Monitor consumer behaviour, catchment trends, and metrics such as NPS and brand awareness
✅ Evaluate marketing activity and contribute insights to central performance reporting and strategic planning
✅ Work with Retail Managers to promote occupier offers and drive retailer involvement in marketing initiatives
✅ Coordinate with PR agencies to amplify site-level news, events, and openings
✅ Establish and nurture partnerships with councils, BIDs, tourist organisations, and community groups to enhance local relevance and cross-promotion
✅ Present marketing updates at weekly operations and monthly asset meetings
ASSUMPTION: This role involves a mix of strategic planning, on-site content creation, and stakeholder management, with a focus on driving brand awareness and footfall.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2C marketing with a proven track record of ROI
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in B2C marketing, with experience in social media content creation and event delivery. Familiarity with the local market and cultural landscape is a plus.
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)
Benefits:
Working Hours: 37.5 hours per week, with flexibility to work from home two days a week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the UK. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
Industry: Real Estate
Company Size: 501-1,000 employees
Founded: 1944
Company Description:
Company Specialties:
Company Website: landsec.com
ASSUMPTION: Landsec is a well-established real estate company with a focus on creating meaningful places that stand the test of time. The company's size and industry experience provide a stable and supportive work environment for employees.
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the National Planning Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within Landsec, with a focus on building marketing expertise and leadership skills.
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): St David's Centre, Cardiff
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility to work from home two days a week)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. The location in Cardiff offers a vibrant cultural scene and a strong retail presence, providing ample opportunities for marketing engagement and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, B2C Marketing, Social Media, Event Delivery, Stakeholder Collaboration, Local Engagement, Brand Activity, Consumer Insight, Retail Engagement, PR Coordination, Community Building
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, local engagement skills, and cultural fit with Landsec. Tailoring your application to demonstrate these qualities will increase your chances of success.
ASSUMPTION: Familiarity with marketing automation, social media management, project management, and data analysis tools is beneficial for this role. Landsec may provide training and support for these tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Landsec values collaboration, inclusivity, and innovation. Candidates should be able to demonstrate these values in their work and adapt to a dynamic, data-driven work environment.
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
ASSUMPTION: This role offers a unique blend of strategic planning, local engagement, and on-site content creation, with opportunities for career growth and development within Landsec or related fields.
ASSUMPTION: These sample projects demonstrate the hands-on, local engagement, and stakeholder collaboration aspects of the role, with a focus on driving brand awareness and footfall.
ASSUMPTION: These questions demonstrate your interest in the role, Landsec's marketing strategy, and your commitment to professional development and community engagement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.