Marketing Manager-Staples Promotional Products

📌 Core Information

🔹 Job Title: Marketing Manager - Staples Promotional Products

🔹 Company: Staples Inc.

🔹 Location: Orange City, IA, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development and implementation of marketing plans for top-tier enterprise accounts
• Data-driven marketing, digital and traditional, to increase sales and engagement
• Collaboration with sales and merchandising teams to create effective, sales-driving campaigns
• Analysis of campaign results and insights to drive future success

ASSUMPTION: This role requires a strong understanding of both marketing strategies and data analysis to drive successful campaigns.

📋 Key Responsibilities

✅ Develop and execute marketing SWOT analysis, calendars, and campaigns

✅ Identify industry opportunities and recommend strategies that align with sales goals and merchandising trends

✅ Develop and execute a sales-driving, multi-faceted marketing plan, primarily digital marketing and eCommerce initiatives

✅ Collaborate with internal teams to gain a comprehensive understanding of the account, target audiences, and marketing needs

✅ Analyze results of each campaign and identify insights to drive improvements and strategies for future campaigns

✅ Present marketing strategies, results, and data-driven recommendations to clients throughout the year

✅ Collaborate with the creative team to produce effective marketing collateral

✅ Serve as project manager/lead to navigate marketing initiatives cross-departmentally

ASSUMPTION: This role requires strong project management skills and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Advertising, or Communications

Experience: 4-6 years of relevant work experience in marketing or a related field

Required Skills:

• Proficiency in MS Office, including PowerPoint and Excel
• Strong written and verbal communication skills
• Ability to effectively communicate with all levels of internal and external contacts

Preferred Skills:

• Experience working in marketing, agencies, and/or vendors
• Proficiency in Google Analytics or similar analytic software
• Proficiency in email and eCommerce marketing
• Proficiency in Marketo or similar marketing automation software

ASSUMPTION: While not explicitly stated, proficiency in project management tools may also be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 4-6 years of experience)

Benefits:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Office Equipment. Staples is a leading provider of office supplies, copy and print services, technology solutions, and more, with a focus on helping businesses work smarter and more efficiently.

Company Size: 10,001+ employees. As a large company, Staples offers a wide range of career opportunities and benefits from a diverse and inclusive work environment.

Founded: 1986. Staples was founded by Thomas G. Stemberg and Leo Kahn in Brighton, Massachusetts, and has since grown into a global company with operations in North America, Europe, and Asia.

Company Description:

• Staples is committed to helping customers work smarter and more efficiently by providing a wide range of office supplies, technology solutions, and services.
• The company operates in North America through eCommerce and direct sales and is headquartered near Boston, Massachusetts.
• Staples has a strong focus on innovation and leveraging technology to improve the customer experience.

Company Specialties:

• Office Supplies
• Copy and Print
• Easy Tech
• Facilities Solutions
• Technology Solutions
• Furniture Solutions
• Work from Anywhere

Company Website: http://www.staplesbusinessadvantage.com

ASSUMPTION: Staples' focus on innovation and technology makes it an attractive employer for candidates interested in staying at the forefront of industry trends.

📊 Role Analysis

Career Level: Mid-level. This role requires a significant amount of experience and expertise in marketing, as well as strong project management skills.

Reporting Structure: This role reports directly to the Director of Marketing or a similar position within the organization.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate with internal teams and clients.

Growth Opportunities:

• Potential advancement to a Director or Manager role within the marketing department
• Opportunities to work on high-profile accounts and campaigns
• Access to professional development and training opportunities

ASSUMPTION: Given Staples' size and diverse range of products and services, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at Staples' corporate headquarters in Framingham, Massachusetts.

Office Location(s): 500 Staples Drive, Framingham, MA 01702, US

Geographic Context:

• Framingham is a suburban city located about 20 miles west of Boston, offering a mix of urban and rural living.
• The area is known for its strong job market, with a diverse range of industries and employers.
• Framingham offers a variety of housing options, from apartments and condos to single-family homes, at a range of price points.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility

ASSUMPTION: The work environment at Staples' corporate headquarters is likely to be fast-paced and dynamic, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director of Marketing or a similar position

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Project management and organizational skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Be prepared to discuss your experience with data analysis and campaign development
• Research Staples' products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing, Campaign Development, Data Analysis, Digital Marketing, eCommerce, Project Management, Collaboration, Copywriting, Communication

ASSUMPTION: Given Staples' focus on data-driven marketing, candidates should be prepared to discuss their experience with data analysis and interpretation during the interview process.

🛠️ Tools & Technologies

• MS Office Suite (PowerPoint, Excel)
• Google Analytics or similar analytic software
• Marketo or similar marketing automation software
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: While not explicitly stated, proficiency in project management tools may be required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you enjoy collaborating with internal teams and clients to develop and execute marketing campaigns?

ASSUMPTION: Staples' focus on innovation, collaboration, and data-driven decision-making makes it an attractive employer for candidates who thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may be challenging
• Working with a diverse range of clients and stakeholders may require strong communication and project management skills
• Keeping up with industry trends and best practices may require ongoing learning and development
• Working in a large organization may present unique challenges and opportunities

ASSUMPTION: Given the fast-paced and dynamic nature of the role, candidates should be prepared to manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in other industries, but may have a greater focus on data-driven decision-making and collaboration with internal teams and clients
• Compared to other Marketing Manager roles, this position may offer more opportunities to work on high-profile campaigns and accounts
• Career progression in this role may involve advancement to a Director or Manager position within the marketing department

ASSUMPTION: While this role shares many similarities with other Marketing Manager positions, its focus on data-driven marketing and collaboration with internal teams and clients sets it apart.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for a top-tier enterprise account
• Analyzing campaign results and using data to inform future marketing strategies
• Collaborating with the creative team to produce effective marketing collateral
• Serving as project manager/lead to navigate marketing initiatives cross-departmentally

ASSUMPTION: Given the data-driven nature of the role, candidates should be prepared to discuss their experience with data analysis and interpretation during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for a top-tier enterprise account?
• How does the marketing team collaborate with the sales and merchandising teams to develop effective campaigns?
• What are the most challenging aspects of this role, and how do you approach them?
• How does the company support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Candidates should use the interview process to gain a better understanding of the company's marketing strategies and the role's day-to-day responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for the interview by researching Staples' products and services and practicing your data analysis and presentation skills
• Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.