📌 Core Information
🔹 Job Title: Marketing Manager, State, Local, and Education (SLED)
🔹 Company: Netradyne
🔹 Location: San Francisco, CA or San Diego, CA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-touch marketing programs targeting state and local agencies, as well as educational institutions.
- Collaborating with cross-functional teams to implement marketing plans.
- Managing program budgets, calendars, and execution timelines.
- Supporting sales enablement by creating marketing materials for the SLED team.
- Tracking campaign success, determining ROI, and reporting results to sales and marketing teams.
ASSUMPTION: This role requires a strong understanding of the public sector market and experience working with state and local government agencies, educational institutions, and other public sector partners.
📋 Key Responsibilities
✅ Coordinate Account-Based marketing and execution with sales and marketing stakeholders to build marketing events and program calendar for SLED.
✅ Research RFP opportunities for various public sector segments and organizations.
✅ Research industry events and opportunities, evaluating sponsorship based on objectives and target audience.
✅ Help plan campaigns encompassing regional events, webinars, trade shows, email, direct mail, digital, social, and third-party sponsorships.
✅ Work with campaign and event managers to track campaign success, determine ROI, report results and make recommendations to sales and marketing teams.
✅ Collaborate with other team members including events, sales enablement, product, operations, channel, and growth marketing.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent industry experience required.
Experience: 5+ years of relevant experience, with 2+ years working with state and local government agencies, educational institutions, public sector partners, distributors, and influencers.
Required Skills:
- Proven experience managing and implementing regional events, webinars, trade shows, and third-party sponsorships.
- Strong analytical skills with a passion for proving marketing results across the marketing and sales funnel.
- Excellent oral and written communications skills.
- Willingness to travel up to 25% as needed.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in Spanish or another language relevant to the public sector market.
ASSUMPTION: Candidates with experience in public sector marketing and a strong understanding of the market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $140,000 USD (based on industry standards for a Marketing Manager with 5+ years of experience in the San Francisco or San Diego metro areas)
Benefits:
- Company Paid Health Care, Dental, and Vision Coverage
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
Working Hours: Full-time, typically 40 hours per week. Some flexibility may be available for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5+ years of experience in the San Francisco or San Diego metro areas. Actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Netradyne is a leader in fleet safety solutions, harnessing the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem.
Company Size: Netradyne has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Netradyne was founded in 2015, with a focus on improving driver behavior and fleet performance.
Company Description:
- Netradyne collects and analyzes more data points and meaningful information than any other fleet safety organization.
- The company aims to improve retention, increase profitability, enhance safety, and enable end-to-end transparency for its customers.
- Netradyne is committed to building a positive, safe, and driver-focused culture.
Company Specialties:
- Fleet safety solutions
- Computer Vision and Edge Computing
- Data analysis and insights
Company Website: https://www.netradyne.com
ASSUMPTION: Netradyne's focus on data-driven insights and commitment to improving fleet safety make it an attractive employer for candidates interested in the transportation and technology industries.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager, SLED, will report directly to the VP of Marketing and work closely with sales and marketing stakeholders, as well as cross-functional teams.
Work Arrangement: This role is on-site, with a requirement to travel up to 25% as needed. Some flexibility may be available for the right candidate.
Growth Opportunities:
- Advancement to a senior marketing role within the company.
- Expansion of responsibilities to include additional markets or product lines.
- Opportunities to work on high-impact projects and initiatives.
ASSUMPTION: Candidates with a strong track record of success in public sector marketing and a desire to grow within the company will be well-suited to this role.
🌍 Location & Work Environment
Office Type: Netradyne's offices are modern and collaborative, with a focus on fostering creativity and innovation.
Office Location(s): San Francisco, CA or San Diego, CA
Geographic Context:
- The San Francisco Bay Area and San Diego are both major metropolitan areas with diverse populations and vibrant cultures.
- Both locations offer a mix of urban and suburban environments, with access to outdoor recreation, arts, and entertainment.
- The cost of living in both areas is relatively high, with median home prices well above the national average.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for the right candidate.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and are comfortable with travel will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss qualifications and fit for the role.
- In-depth interview with the hiring manager and other team members to discuss experience, skills, and cultural fit.
- Final interview with the VP of Marketing to discuss long-term goals and fit within the organization.
Key Assessment Areas:
- Experience with public sector marketing and understanding of the market.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and collaboration skills.
- Analytical skills and ability to track and report on campaign performance.
Application Tips:
- Highlight relevant experience working with state and local government agencies, educational institutions, and other public sector partners.
- Include specific examples of successful marketing campaigns and their outcomes.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
ATS Keywords: State, Local, Education (SLED), Public Sector Marketing, Account-Based Marketing, Event Management, Campaign Planning, Budget Management, Sales Enablement, Analytics, Communication Skills
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, as well as their fit with Netradyne's mission and culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with marketing automation tools and analytics platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Netradyne values creativity and continuous improvement.
- Integrity: The company is committed to acting with honesty and transparency in all aspects of its business.
- Customer Focus: Netradyne prioritizes the needs and success of its customers.
Work Style:
- Collaborative: Netradyne values teamwork and cross-functional collaboration.
- Dynamic: The company operates in a fast-paced, ever-changing environment and values adaptability and resilience.
- Data-Driven: Netradyne makes decisions based on data and analytics.
Self-Assessment Questions:
- Do you have experience working with state and local government agencies, educational institutions, and other public sector partners?
- Are you comfortable with travel and working in a dynamic, fast-paced environment?
- Do you have strong analytical skills and a passion for proving marketing results?
ASSUMPTION: Candidates who align with Netradyne's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
- Travel requirements may present challenges for candidates with personal or family commitments.
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more stable and predictable work environment.
- Competition for public sector marketing opportunities may be high, requiring strong communication and collaboration skills to succeed.
ASSUMPTION: Candidates who are organized, adaptable, and comfortable with travel will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on the public sector market and requires specific experience working with state and local government agencies, educational institutions, and other public sector partners.
- Compared to other marketing roles, this position may require more travel and a greater emphasis on event management and sponsorship opportunities.
- Career progression in this role may involve expanding responsibilities to include additional markets or product lines, or taking on a senior marketing role within the company.
ASSUMPTION: Candidates with experience in public sector marketing and a strong understanding of the market will be most successful in this role compared to similar marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign targeting state and local government agencies to promote a new fleet safety product.
- Researching and evaluating sponsorship opportunities at industry events and conferences to maximize brand exposure and ROI.
- Managing a team of event planners to execute a series of regional events, webinars, and trade shows to generate leads and drive sales.
ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the Marketing Manager, SLED, may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Netradyne support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Netradyne measure the success of its marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the company in the next year, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.netradyne.com/company/careers?gh_jid=4557908005
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your fit for the role and the company's mission.
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
