📌 Core Information
🔹 Job Title: Marketing Manager, Strat Accounts
🔹 Company: Vans
🔹 Location: EMEA > CHE > Stabio > VF Campus VF1, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for key strategic accounts to drive brand visibility and sales growth
- Collaborating with internal teams and external partners to optimize marketing activities
- Ensuring brand consistency across strategic accounts
- Analyzing performance data and refining strategies to improve brand presence and sales impact
ASSUMPTION: This role requires a strategic thinker with a strong background in account marketing and a deep understanding of wholesale and marketing ecosystems.
📋 Key Responsibilities
✅ Define strategic marketing priorities in partnership with key stakeholders to build a long-term, effective marketing approach
✅ Develop and implement marketing strategies tailored for Strategic Account partners
✅ Ensure the brand is presented at its best across all strategic accounts, balancing global consistency with local relevance
✅ Analyse performance data and refine Strat Account strategies to improve brand presence and sales impact
✅ Optimise marketing spend and drive innovation through pilot projects and data-driven insights
✅ Lead go-to-market execution and strategic planning for key accounts at EMEA level
✅ Collaborate with internal teams and wholesale retailers to optimize product storytelling, activations, and consumer engagement
✅ Act as the marketing budget owner for strategic accounts
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in account marketing, preferably within the fashion or consumer goods industry
Required Skills:
- Exceptional communication, project management, and stakeholder engagement skills
- A deep understanding of wholesale and marketing ecosystems
- A strong analytical mindset with the ability to turn insights into action
- Proven success in driving brand growth through strategic partnerships
- A solid experience in Digital Marketing, with a deep understanding of media channels and strategies
Preferred Skills:
- Fluency in multiple languages
- Experience working with global brands
ASSUMPTION: Candidates with experience in the fashion or consumer goods industry and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager role in Switzerland)
Benefits:
- Discount Card with 50% off all VF brands
- On-site gym offering health and well-being initiatives
- Supportive feedback-based culture
- Inclusive international environment
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the footwear and apparel sector
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: 1966, with a rich history in the action sports, music, art, and street culture scenes
Company Description:
- Vans is a globally iconic skate brand, driven by its mission to inspire and empower everyone to live "Off The Wall"
- The company embraces effortless authenticity, radical creativity, unconventional community, relentless passion, and playful irreverence
- Vans is committed to pushing culture forward and celebrating the future generation of positive catalysts
Company Specialties:
- Skateboarding and action sports culture
- Fashion and apparel
- Global brand management
Company Website: http://www.vans.com/careers
ASSUMPTION: Vans' strong brand identity and commitment to its core values make it an attractive employer for candidates who align with these principles.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Marketing Director, EMEA
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a different role or department within the organization
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office with a casual, creative atmosphere
Office Location(s): EMEA > CHE > Stabio > VF Campus VF1, Switzerland
Geographic Context:
- Stabio is a small town in the canton of Ticino, Switzerland, offering a peaceful and picturesque work environment
- The office is located near the Italian border, providing easy access to both Swiss and Italian culture and cuisine
- The region offers numerous outdoor activities, such as hiking, skiing, and water sports
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for specific projects or tasks
ASSUMPTION: The office environment is designed to foster creativity and collaboration, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Marketing Director, EMEA, and other relevant stakeholders
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of the Vans brand and its values
- Cultural fit and alignment with the company's mission and vision
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Demonstrate your understanding of the Vans brand and its target audience
- Prepare examples of successful marketing campaigns or projects you've led in the past
ATS Keywords: Strategic Accounts, Marketing Strategy, Brand Management, Wholesale, Consumer Engagement, Data Analysis, Digital Marketing
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive brand growth and commercial success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the team.
👔 Cultural Fit Considerations
Company Values:
- Effortless Authenticity
- Radical Creativity
- Unconventional Community
- Relentless Passion
- Playful Irreverence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creatively minded and open to new ideas
Self-Assessment Questions:
- Do you embrace effortless authenticity and radical creativity in your personal and professional life?
- Are you comfortable working in an unconventional community and embracing a playful, irreverent work environment?
- Do you possess the relentless passion and drive to succeed in a fast-paced, dynamic organization?
ASSUMPTION: Candidates who align with Vans' core values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple strategic accounts with varying priorities and needs
- Balancing global brand consistency with local relevance across different markets
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Working with diverse internal and external stakeholders, each with their own agendas and priorities
ASSUMPTION: These challenges can be overcome through strong communication, project management, and stakeholder engagement skills, as well as a deep understanding of the brand and its target audience.
📈 Similar Roles Comparison
- This role is similar to a Strategic Account Manager or Key Account Manager position, but with a stronger focus on marketing strategy and brand management
- Compared to other marketing roles, this position requires a deeper understanding of wholesale and retail ecosystems, as well as the ability to balance global brand consistency with local relevance
- Career progression in this role could lead to a Senior Marketing Manager or Global Marketing Director position
ASSUMPTION: Candidates with experience in similar roles or a strong background in account marketing will be well-suited to this position.
📝 Sample Projects
- Developing and executing a marketing strategy for a key strategic account, such as Zalando or JD, to improve brand visibility and drive sales growth
- Analyzing consumer behavior and market trends to identify new growth opportunities for the brand
- Collaborating with internal teams and external partners to optimize product storytelling, activations, and consumer engagement across multiple strategic accounts
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing plans, analyze data, and collaborate with diverse stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Vans in the EMEA region?
- What are the key priorities for this role in the first 90 days?
- How does Vans support the professional growth and development of its employees?
- What are the most significant challenges facing the brand in the EMEA market, and how can this role address them?
- How does Vans foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and its marketing strategy, as well as their ability to think critically and strategically about the brand's challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the Vans brand and its target audience to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
