📌 Core Information
🔹 Job Title: Marketing Manager, Strat Accounts
🔹 Company: VF Corporation
🔹 Location: Stabio, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for key strategic accounts to drive brand visibility and sales growth
- Collaborating with internal teams and external partners to optimize marketing activities
- Ensuring brand consistency across strategic accounts while balancing global consistency with local relevance
- Analyzing performance data and refining strategies to improve brand presence and sales impact
- Managing marketing budgets and driving innovation through data-driven insights
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage relationships with key stakeholders and external partners.
📋 Key Responsibilities
✅ Define strategic marketing priorities in partnership with key stakeholders to build a long-term, effective marketing approach
✅ Develop and implement marketing strategies tailored for Strategic Account partners
✅ Ensure the brand is presented at its best across all strategic accounts
✅ Analyze performance data and refine Strat Account strategies to improve brand presence and sales impact
✅ Optimize marketing spend and drive innovation through pilot projects and data-driven insights
✅ Lead go-to-market execution and strategic planning for key accounts at EMEA level
✅ Collaborate with internal teams and wholesale retailers to optimize product storytelling, activations, and consumer engagement
✅ Act as the marketing budget owner for strategic accounts
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in account marketing, preferably within the fashion or consumer goods industry
Required Skills:
- Strong communication, project management, and stakeholder engagement skills
- A deep understanding of wholesale and marketing ecosystems
- A strong analytical mindset with the ability to turn insights into action
- Proven success in driving brand growth through strategic partnerships
- A solid experience in Digital Marketing, with a deep understanding of media channels and strategies (highly desirable)
Preferred Skills:
- Fluency in multiple languages
- Experience working with global brands
ASSUMPTION: Candidates with experience in the fashion or consumer goods industry and a strong understanding of wholesale marketing ecosystems will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CHF 100,000 - 150,000 per year (estimated based on industry standards for a Marketing Manager role in Switzerland with 5-10 years of experience)
Benefits:
- Discount Card with 50% off all VF brands
- On-site gym offering health and well-being initiatives
- A supportive feedback-based culture
- An inclusive international environment
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VF Corporation operates in the retail apparel and fashion industry, with a focus on outdoor, active, and workwear brands
Company Size: VF Corporation is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development
Founded: 1899, with a rich history in the apparel and footwear industry
Company Description:
- VF Corporation is one of the world’s largest apparel, footwear, and accessories companies
- The company connects people to lifestyles, activities, and experiences through a family of iconic outdoor, active, and workwear brands
- VF Corporation is committed to powering movements of sustainable and active lifestyles for the betterment of people and the planet
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate social responsibility
- Supply chain
- Brands
- Retail
Company Website: http://www.vfc.com
ASSUMPTION: VF Corporation's extensive brand portfolio and global presence provide a dynamic and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for career growth within the marketing department and across the organization
Reporting Structure: The Marketing Manager, Strat Accounts, will report directly to the Marketing Director and work closely with cross-functional teams and external partners
Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work
Growth Opportunities:
- Expanding strategic account portfolio and managing a team of marketing professionals
- Transitioning into a regional or global marketing role within the organization
- Exploring opportunities in related fields, such as brand management or product marketing
ASSUMPTION: With VF Corporation's extensive brand portfolio and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The VF Corporation office in Stabio, Switzerland, is a regional headquarters with a collaborative and international work environment
Office Location(s): Via Laveggio 5, 6855 Stabio, CH
Geographic Context:
- Stabio is located in the canton of Ticino, Switzerland, offering a high quality of life and close proximity to the Italian border
- The region is known for its natural beauty, outdoor activities, and cultural attractions
- Stabio is easily accessible by public transportation and offers convenient commuting options
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The Stabio office provides a dynamic and international work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and key stakeholders
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder engagement abilities
- Understanding of wholesale and marketing ecosystems
- Analytical mindset and data-driven decision-making
Application Tips:
- Highlight relevant experience in account marketing and strategic partnerships
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects that showcase your ability to drive brand growth and engagement
- Research VF Corporation's brand portfolio and company values to demonstrate your fit with the organization's mission and culture
ATS Keywords: Account Marketing, Strategic Partnerships, Marketing Strategy, Brand Growth, Wholesale Marketing, Consumer Engagement, Data-Driven Insights, Cross-Functional Collaboration
ASSUMPTION: VF Corporation's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the strategic accounts and the organization's global marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Powering movements of sustainable and active lifestyles
- Connecting people to the lifestyles, activities, and experiences they cherish most
- Fostering a culture of belonging, respect, connection, openness, and authenticity
Work Style:
- Collaborative and international work environment
- Supportive feedback-based culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do you align with VF Corporation's mission to power movements of sustainable and active lifestyles?
- How do you approach building and maintaining strong relationships with key stakeholders and external partners?
- How do you balance global consistency with local relevance in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong fit with VF Corporation's company values and work style will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple strategic accounts with varying priorities and requirements
- Balancing global brand consistency with local relevance and consumer preferences
- Adapting to the dynamic and fast-paced nature of the retail apparel and fashion industry
- Navigating a large and complex organization with a diverse brand portfolio
ASSUMPTION: Candidates with strong project management skills and experience in account marketing will be well-equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Strategic Account Manager or Key Account Manager position, with a focus on driving brand growth and engagement through strategic partnerships
- Compared to other marketing roles, this position requires a strong understanding of wholesale and marketing ecosystems, as well as the ability to balance global consistency with local relevance
- Career paths for this role may include transitioning into a regional or global marketing role, or exploring opportunities in related fields, such as brand management or product marketing
ASSUMPTION: Candidates with experience in strategic account management or key account management will find this role to be a good fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a marketing strategy for a key strategic account to drive brand visibility and sales growth
- Analyzing performance data and refining marketing strategies to improve brand presence and engagement in strategic accounts
- Collaborating with internal teams and external partners to optimize product storytelling, activations, and consumer engagement in strategic accounts
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and strategies that the Marketing Manager, Strat Accounts, may be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- How do you approach defining strategic marketing priorities in partnership with key stakeholders?
- Can you describe the marketing budget management process for strategic accounts?
- How do you ensure brand consistency across strategic accounts while balancing global consistency with local relevance?
- What opportunities are there for career growth and development within the marketing department and across the organization?
- How does VF Corporation support a work-life balance for its employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive brand growth and engagement
- Research VF Corporation's brand portfolio and company values to demonstrate your fit with the organization's mission and culture
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
