Marketing Manager, Strategic Enterprise Partnerships

📌 Core Information

🔹 Job Title: Marketing Manager, Strategic Enterprise Partnerships

🔹 Company: Wolt - English

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing a structured marketing approach for strategic enterprise partnerships
• Collaborating with national restaurant partners and internal teams to align on business goals and deliver measurable impact
• Developing and executing co-branded campaigns across paid media, OOH, CRM, and in-app channels
• Building trusted relationships with senior marketing stakeholders on the partner side

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional leadership, and hands-on campaign expertise. The ideal candidate will have experience in B2C marketing and strategic partnership marketing within a platform, tech, or FMCG environment.

📋 Key Responsibilities

✅ Update, build, and lead Wolt’s marketing approach to strategic enterprise partnerships

✅ Define a scalable operating model, including goal-setting frameworks, partner segmentation, reporting, and co-marketing processes

✅ Identify and activate high-impact marketing opportunities that align with commercial strategy and partner priorities

✅ Work closely with commercial, account management, and sales teams to align on partner strategies, timelines, and deliverables

✅ Build trusted relationships with senior marketing stakeholders on the partner side to shape and deliver joint marketing plans

✅ Provide internal enablement (e.g., toolkits, briefs, and guidance) to scale high-quality partner marketing across markets

✅ Ensure that partner brand identity is well-represented and consistent within the Wolt app and across campaign assets

✅ Collaborate on CRM, co-branding, and cross-promotion initiatives to engage users and drive conversion

✅ Support messaging development and oversee execution across email, push, pop-ups, and incentive campaigns

✅ Analyze campaign and channel performance to assess impact, improve outcomes, and optimize spend

✅ Deliver regular performance reporting to internal and external stakeholders

✅ Systematize learnings into playbooks that can be scaled across other strategic partnerships

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of marketing experience, with a strong focus on B2C and strategic partnership marketing within a platform, tech, or FMCG environment

Required Skills:

• Proven success in working cross-functionally and building structured, scalable marketing programs
• Expertise in paid media, CRM, promotional marketing, and co-branded campaign development
• Strategic, data-driven, and results-oriented mindset
• Fluent in both German and English (written and spoken)

Preferred Skills:

• Experience in managing stakeholders and building trusted relationships
• Strong leadership and communication skills

ASSUMPTION: Fluency in both German and English is essential for working with local partners and internal teams.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI estimate based on industry standards for a Marketing Manager role in Berlin)

Benefits:

• Flexible working hours
• Hybrid model
• Dog-friendly office culture
• Competitive salary and benefits package
• Professional growth opportunities
• Collaborative environment
• Impactful work
• Exciting challenges

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, focusing on food and beverage delivery and local commerce platforms

Company Size: Wolt has 10,001+ employees globally, with a significant presence in Berlin

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world
• The company develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them
• Wolt operates in more than 30 countries today

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's focus on local commerce and partnerships makes it an attractive employer for candidates interested in strategic marketing roles.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities for professional growth and skill enhancement

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a relevant senior manager

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Joining a team of marketing experts, you’ll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics
• The role offers immediate impact and the chance to build something exceptional in an international environment

ASSUMPTION: This role provides ample opportunities for professional growth and development within Wolt's expanding global presence.

🌍 Location & Work Environment

Office Type: Wolt's Berlin office is a hybrid work environment, with a dog-friendly culture

Office Location(s): Pohjoinen Rautatiekatu 21, Helsinki, Uusimaa 00100, FI

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is flexible, with a focus on results and productivity

ASSUMPTION: Wolt's hybrid work arrangement and flexible hours make it an attractive employer for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Wolt careers website
• Phone or video screening with the Talent Acquisition team
• Interviews with the hiring manager, team members, and stakeholders
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Cross-functional leadership and collaboration skills
• Communication and stakeholder management skills
• Fluency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful co-branded campaigns or partnership marketing initiatives you've led in the past
• Research Wolt's company culture and values to demonstrate your fit for the role

ATS Keywords: Strategic Partnerships, Marketing Manager, Co-branded Campaigns, CRM, Paid Media, B2C Marketing, Stakeholder Management, German, English

ASSUMPTION: Wolt's application process is designed to be transparent, efficient, and give you a real feel for life at Wolt.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Adaptable and strategic thinking
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have experience working with national restaurant partners and aligning on shared business goals?
• Are you comfortable managing stakeholders and building trusted relationships with senior marketing stakeholders on the partner side?
• Do you have experience developing and executing co-branded campaigns across paid media, OOH, CRM, and in-app channels?

ASSUMPTION: Wolt's company culture values customer-centricity, collaboration, and continuous learning, making it an attractive employer for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing partner priorities with internal goals
• Adapting to a fast-paced, dynamic work environment
• Working with a hybrid team and maintaining strong communication and collaboration skills
• Navigating a large, global organization with a diverse range of teams and cultures

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic enterprise partnerships within the marketing function
• Similar roles may include Partnership Marketing Manager, Strategic Alliance Manager, or Business Development Manager, but with a focus on marketing strategy and execution
• Career paths may include progression to Director or Head of Marketing, with a focus on strategic partnerships and enterprise-level marketing

ASSUMPTION: This role offers a unique opportunity to specialize in strategic enterprise partnerships within the marketing function.

📝 Sample Projects

• Developing and executing a co-branded campaign with a national restaurant partner to drive customer acquisition and engagement
• Creating a scalable framework for partner segmentation, goal-setting, and reporting to optimize marketing performance
• Building a toolkit or guide for internal teams to scale high-quality partner marketing across markets

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and hands-on nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Wolt Germany?
• What are the key priorities for the first 90 days in this role?
• How does Wolt support the professional growth and development of its marketing team members?
• What are the most successful co-branded campaigns or partnership marketing initiatives Wolt has executed in the past?
• How does Wolt measure the success of its strategic enterprise partnerships, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers.wolt.com/en
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful co-branded campaigns or partnership marketing initiatives you've led in the past
• Research Wolt's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager or Talent Acquisition team after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.