Marketing Manager – Strategic Partnerships

📌 Core Information

🔹 Job Title: Marketing Manager – Strategic Partnerships

🔹 Company: Pearson

🔹 Location: Remote, with occasional travel

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote, with occasional travel

🚀 Job Overview

Key aspects of this role include:

• Developing and leading global marketing strategies for strategic partnerships
• Positioning Pearson's higher education portfolio to senior decision-makers
• Collaborating with regional marketing teams for effective campaign execution
• Supporting business development through marketing alignment with major proposals

ASSUMPTION: This role requires a strategic mindset, experience in B2B or public sector marketing, and strong collaboration skills to work effectively across a matrixed organization.

📋 Key Responsibilities

✅ Develop and lead global marketing strategies that position Pearson as a trusted partner to governments, university leaders, and strategic education initiatives

✅ Own and evolve the narrative for Pearson's pan-higher education offering, tailored to institutional and public-sector needs

✅ Utilize and influence thought leadership to support global campaigns and ensure alignment with partner priorities

✅ Provide messaging frameworks, toolkits, and strategic guidance to enable geo marketing teams to deliver locally

✅ Support business development by aligning marketing with major proposals, tenders, and partnership opportunities

✅ Partner with the Events team to shape the global events calendar and deliver high-impact activities for senior audiences

✅ Collaborate with government engagement teams, partnership leads, product marketing, and regional stakeholders to ensure consistency and strategic alignment

✅ Measure and report on marketing effectiveness across brand awareness, stakeholder engagement, and commercial influence

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on delivery to drive marketing effectiveness and support business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in strategic marketing, with a focus on B2B, education, or public sector environments

Required Skills:

• Strategic marketing planning and execution
• B2B engagement and stakeholder management
• Messaging and positioning expertise
• Global campaign management
• Collaboration and influencing skills
• Strong analytical skills for measuring marketing effectiveness

Preferred Skills:

• Experience in the education or public sector
• Fluency in additional languages
• Event management experience

ASSUMPTION: Candidates with a proven track record in strategic marketing, strong stakeholder engagement skills, and experience working in a matrixed organization are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on market research for similar roles in the UK education sector)

Benefits:

• Competitive pension scheme
• Private medical insurance
• 25 days' holiday per year
• Flexible working arrangements

Working Hours: Full-time, with occasional travel required

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the UK education sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pearson is a global leader in education and learning, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data.

Company Size: Pearson has over 20,000 employees worldwide, providing a large and diverse work environment.

Founded: Pearson was founded in 1844 and has a rich history in education publishing and technology.

Company Description:

• Pearson's purpose is to help people realize the life they imagine through learning.
• The company creates vibrant and enriching learning experiences designed for real-life impact.
• Pearson is committed to creating a more sustainable future for all through education.

Company Specialties:

• Digital content and learning platforms
• Assessments and qualifications
• Data and analytics for education
• Higher education and professional education solutions

Company Website: plc.pearson.com

ASSUMPTION: Pearson's large size and global presence offer opportunities for career growth and exposure to diverse markets and products.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to influence global marketing strategy and collaborate with senior stakeholders.

Reporting Structure: The role reports to the Head of Global Marketing Strategy and may have indirect reports from regional marketing teams.

Work Arrangement: The role is remote, with occasional travel required for meetings and events.

Growth Opportunities:

• Expanding the role's scope to include additional regions or product lines
• Progressing to a senior marketing leadership role within Pearson
• Gaining experience in strategic partnerships and business development

ASSUMPTION: This role offers opportunities for professional growth through exposure to global marketing, strategic partnerships, and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to Pearson offices or client sites

Office Location(s): Pearson has offices in multiple countries, including the UK, US, Canada, and India

Geographic Context:

• The role requires occasional travel, which may involve international travel to Pearson offices or client sites
• Pearson's global presence allows for collaboration with teams and stakeholders worldwide
• The role's remote nature enables flexibility in working hours and location

Work Schedule: Full-time, with occasional travel required

ASSUMPTION: The remote nature of this role offers flexibility and work-life balance, while occasional travel provides opportunities for face-to-face collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and other stakeholders
• Final interview with the Head of Global Marketing Strategy

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Stakeholder engagement and communication skills
• Collaboration and influencing skills
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant experience in strategic marketing, B2B engagement, and stakeholder management
• Tailor your resume and cover letter to emphasize your fit with Pearson's mission and the role's requirements
• Prepare examples of your marketing campaigns, their impact, and the data you used to inform your strategies

ATS Keywords: Strategic Marketing, B2B Engagement, Messaging, Positioning, Global Campaigns, Collaboration, Stakeholder Engagement, Business Development, Event Management, Thought Leadership, Marketing Strategy, Education Partnerships, Government Engagement, Brand Awareness, Commercial Influence

ASSUMPTION: Pearson's application process is designed to assess candidates' strategic marketing skills, stakeholder engagement abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the region and team, but strong proficiency in marketing automation, CRM, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Believe in the power of education
• Strive for better
• Work together
• Embrace diverse perspectives

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Adaptable and responsive to change
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you share Pearson's belief in the power of education to transform lives?
• Are you comfortable working in a matrixed organization and collaborating with diverse teams?
• Do you thrive in a data-driven environment and use data to inform your marketing strategies?

ASSUMPTION: Pearson values candidates who are passionate about education, committed to continuous improvement, and able to work effectively in a collaborative and inclusive environment.

⚠️ Potential Challenges

• Balancing global strategy with local execution across multiple regions
• Engaging senior stakeholders and influencing decision-makers
• Measuring marketing effectiveness and demonstrating commercial influence
• Occasional travel requirements, which may involve international travel

ASSUMPTION: Success in this role requires strong collaboration, influencing, and analytical skills, as well as the ability to balance strategic planning with hands-on delivery.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on strategic partnerships and government engagement
• Pearson's global presence offers unique opportunities for international collaboration and exposure to diverse markets
• This role provides a pathway to senior marketing leadership within Pearson or other global organizations

ASSUMPTION: This role offers a unique blend of strategic marketing, stakeholder engagement, and business development, with opportunities for career growth and exposure to diverse markets and products.

📝 Sample Projects

• Developing a global marketing strategy for a new education initiative, tailored to institutional and public-sector needs
• Creating a messaging framework and toolkit to enable regional marketing teams to deliver locally
• Supporting a major partnership proposal by aligning marketing with the bid and ensuring consistent messaging across channels

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, requiring strong marketing expertise, stakeholder engagement, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into Pearson's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other marketing teams and stakeholders?
• What are the most significant challenges facing the higher education sector, and how does Pearson's marketing strategy address these challenges?
• How does Pearson support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and expectations, as well as Pearson's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Pearson Career Portal
• Tailor your resume and cover letter to highlight your strategic marketing experience, B2B engagement skills, and cultural fit with Pearson
• Prepare examples of your marketing campaigns, their impact, and the data you used to inform your strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.