📌 Core Information
🔹 Job Title: Marketing Manager - Strategic Projects
🔹 Company: Endeavour Group
🔹 Location: Richmond, Victoria, Australia
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the delivery partner & convenience strategy and marketing activities to align with business ambitions and metrics.
- Managing the growth and expansion of Retail Media (MixIn) through effective inventory optimization, stakeholder management, channel integration, and supplier relations.
- Optimizing marketing processes and fostering cross-functional collaboration to enhance operational efficiencies within the marketing space.
- Working closely with digital and data teams to leverage new innovations and platforms that amplify trade driving and tactical projects.
- Collaborating with various teams to support brand marketing operating rhythms and build strong relationships across Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams.
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Lead the delivery partner & convenience strategy and activity on behalf of marketing, delivering a seamless omnichannel experience for the customer.
✅ Manage growth and expansion ambitions for Retail Media (MixIn) on behalf of marketing.
✅ Lead the management of agency partners to ensure effective briefing and workflows, facilitate brand integration, and optimize the tools and capabilities available to the team.
✅ Proactively identify opportunities to improve processes, tools, and frameworks, enhancing ways of working and planning cycles across the team.
✅ Support fewer, bigger, better initiatives and customer-first centricity, with a focus on business growth drivers and customer acquisition.
✅ Work closely with digital and data teams to leverage new innovations and platforms that amplify trade driving and tactical projects end-to-end autonomously, developing project timelines and budgets and ensuring alignment and delivery across all teams and channels (paid and owned).
✅ Collaborate with the Marketing Planning & Retail Media Manager to support brand marketing operating rhythms, implement planning frameworks, and build strong relationships across Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams.
✅ Manage & execute ad-hoc retail marketing activity that contributes to the overall Dan Murphy’s commercial objectives.
✅ Act as a thought leader within the broader Marketing team, encouraging end-to-end collaboration and fostering a customer-first team culture.
ASSUMPTION: This role involves a high level of cross-functional collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Tertiary qualifications in business, marketing, or a related field.
Experience: 8+ years of experience in marketing, with a strong focus on brand strategy and campaign management.
Required Skills:
- Proven track record in designing and managing marketing campaigns from strategy through execution, with a demonstrated ability to turn strategic plans into actionable results.
- Expertise in managing budgets and media planning, including execution across digital and non-digital channels.
- Strong understanding of cross-functional business planning, including category strategies, ensuring alignment with broader business goals.
- Demonstrated commercial acumen within a retail environment, with a deep understanding of optimization techniques across multiple channels.
- Ability to interpret customer data to develop compelling retail plans and assess the effectiveness of marketing activities.
- Knowledgeable and passionate about the liquor industry.
Preferred Skills:
- Experience working with delivery partners and convenience strategies.
- Proven ability to optimize marketing processes and enhance operational efficiencies.
- Strong project management skills, with experience managing multiple projects and stakeholders.
ASSUMPTION: Candidates with experience in the liquor industry and a strong understanding of retail marketing will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (based on experience and industry standards for a Marketing Manager role in Australia)
Benefits:
- Flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W, and other Endeavour Group brands, including ALH pubs
- Monthly meeting-free days
- Health and wellbeing services to support physical, mental, and financial wellbeing
- Learning and development options to grow ideas, yourself, and your career
Working Hours: Full-time, 38 hours per week (with flexible working arrangements available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Australia, with consideration for the experience required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Endeavour Group operates in the retail industry, with a focus on liquor retail through its brands Dan Murphy’s and BWS. The company also has interests in hotels, drinks, and retail media.
Company Size: Endeavour Group is a large organization with over 10,000 employees and more than 1,600 stores and 330 hotels nationally.
Founded: Endeavour Group was founded in 2011, following the merger of Woolworths Liquor and ALH Group.
Company Description:
- Endeavour Group exists to bring people together in better, more enjoyable, and more meaningful ways, creating social communities through great experiences and positive, memorable moments.
- The company's portfolio includes leading brands such as Dan Murphy’s, BWS, and ALH Hotels, allowing it to curate brand propositions to meet customer needs.
- Endeavour Group's complementary brands and businesses allow it to leverage shared capabilities in format, range, digital, data, and analytics to maintain market leadership in retail drinks and hospitality.
Company Specialties:
- Liquor retail
- Hotels and hospitality
- Retail media
- Drinks distribution
Company Website: endeavourgroup.com.au
ASSUMPTION: Endeavour Group's large size and diverse portfolio provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Marketing Manager - Strategic Projects will report directly to the Marketing Director and work closely with various teams, including Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams.
Work Arrangement: This role is on-site, with flexible working arrangements available, including monthly meeting-free days.
Growth Opportunities:
- Progression to a more senior marketing role within Endeavour Group, such as Marketing Director or General Manager of Marketing.
- Expansion into other areas of the business, such as hotels, drinks, or retail media.
- Growth within the marketing function, taking on additional responsibilities or leading a team.
ASSUMPTION: Endeavour Group's large size and diverse portfolio provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Endeavour Group's head office is located in Sydney, with regional offices and stores across Australia.
Office Location(s): The Marketing Manager - Strategic Projects role is based at the Endeavour Group head office in Sydney, with the option to work remotely or from other Endeavour Group offices as needed.
Geographic Context:
- Sydney is the largest city in Australia, with a population of over 5 million people.
- The city is known for its vibrant culture, diverse communities, and numerous attractions, including the Sydney Opera House and Sydney Harbour Bridge.
- Sydney offers a range of housing options, from inner-city apartments to suburban family homes, with varying commute times to the Endeavour Group head office.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexible working arrangements available, including monthly meeting-free days.
ASSUMPTION: The location and work environment for this role may vary depending on the specific needs of the business and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Marketing Director or another senior leader
- Reference checks and background screening (if required)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and stakeholder engagement skills
- Cross-functional collaboration and teamwork skills
- Industry knowledge and understanding of the liquor retail market
- Cultural fit and alignment with Endeavour Group's values
Application Tips:
- Tailor your resume to highlight your relevant marketing experience, skills, and achievements.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to work at Endeavour Group.
- Be ready to discuss your experience with delivery partners, convenience strategies, and retail marketing during the interview process.
ATS Keywords: Marketing Manager, Strategic Projects, Delivery Partner, Convenience Strategy, Retail Media, MixIn, Brand Strategy, Campaign Management, Budget Management, Media Planning, Cross-Functional Business Planning, Commercial Acumen, Customer Data Interpretation, Retail Plans Development, Optimization Techniques, Stakeholder Management, Channel Integration, Supplier Relations, Process Improvement, Project Management, Collaboration
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the business and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce Marketing Cloud)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Bring people together
- Create a more sociable future
- Be genuine
- Be inclusive
- Be bold
- Be curious
- Be accountable
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Strategic and innovative
- Customer-focused and data-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects and stakeholders?
- Are you passionate about the liquor industry and eager to learn about the retail market?
- Do you have strong communication and interpersonal skills, and are you able to build and maintain effective working relationships with a diverse range of stakeholders?
- Are you committed to creating a more sociable future and aligned with Endeavour Group's values?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process for this role, as Endeavour Group places a strong emphasis on creating a positive, inclusive, and collaborative work environment.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and project management skills, which may be challenging for candidates with less experience in these areas.
- The liquor industry can be competitive and fast-paced, with a need for constant innovation and adaptation to changing market trends and consumer behaviors.
- The role involves working with multiple stakeholders, which may require strong communication and interpersonal skills to manage conflicting priorities and expectations.
- The role may require occasional travel to other Endeavour Group offices or stores, which may be challenging for candidates with personal or family commitments.
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a proactive approach, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to other marketing management roles in the retail industry, but with a specific focus on strategic projects and delivery partner & convenience strategies.
- Compared to other marketing roles in the liquor industry, this role requires a higher level of strategic thinking and project management skills, as well as a strong understanding of the retail market.
- Career progression in this role may involve moving into a more senior marketing role within Endeavour Group, such as Marketing Director or General Manager of Marketing, or expanding into other areas of the business, such as hotels, drinks, or retail media.
ASSUMPTION: This role is unique in its focus on strategic projects and delivery partner & convenience strategies, but it shares many similarities with other marketing management roles in the retail industry.
📝 Sample Projects
- Developing and implementing a comprehensive delivery partner & convenience strategy to enhance the customer experience and drive business growth.
- Managing the growth and expansion of Retail Media (MixIn) through effective inventory optimization, stakeholder management, channel integration, and supplier relations.
- Optimizing marketing processes and frameworks to enhance ways of working and planning cycles across the team, leading to improved operational efficiencies and better outcomes for the business.
ASSUMPTION: These sample projects are illustrative of the types of projects that may be undertaken in this role, but the specific projects and priorities may vary depending on the needs of the business and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- Can you describe the current delivery partner & convenience strategy, and how this role will contribute to its development and implementation?
- How does this role collaborate with other teams, such as Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams, to support brand marketing operating rhythms and planning frameworks?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Endeavour Group support the professional development and growth of its employees, and what opportunities are available for career progression in this role?
- What is the work-life balance like for this role, and how does Endeavour Group support employees in achieving a healthy work-life balance?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Endeavour Group Careers website
- Tailor your resume to highlight your relevant marketing experience, skills, and achievements, with a focus on brand strategy, campaign management, budget management, media planning, cross-functional business planning, commercial acumen, customer data interpretation, retail plans development, optimization techniques, stakeholder management, channel integration, supplier relations, process improvement, project management, and collaboration.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to work at Endeavour Group, addressing how your skills and experience align with the required qualifications and the needs of the business.
- Be ready to discuss your experience with delivery partners, convenience strategies, and retail marketing during the interview process.
- Follow up with the Talent Acquisition team within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
