Marketing Manager Strategist (Remote)

📌 Core Information

🔹 Job Title: Marketing Manager Strategist (Remote)

🔹 Company: Mind Friend

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Mental Health Care

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies
• Leveraging data-driven insights for campaign optimization
• Shaping the brand's presence and customer engagement
• Monitoring and optimizing brand reputation

ASSUMPTION: The candidate will work in a dynamic environment, driving significant growth for the brand by collaborating across teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing strategies across digital, social, content, and email channels.

✅ Conduct market research and competitive analysis.

✅ Plan and execute integrated marketing campaigns.

✅ Optimize campaigns based on data insights.

✅ Manage brand consistency and reputation.

✅ Leverage digital marketing strategies including SEO and SEM.

✅ Collaborate with cross-functional teams.

ASSUMPTION: Responsibilities include leadership and strategic decision-making capabilities for both short-term and long-term growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in a marketing strategist role with strong marketing principles

Required Skills:

• Marketing Strategy
• Data Analysis
• Campaign Management
• Brand Management
• Digital Marketing

Preferred Skills:

• Experience in a small company/startup setting
• Familiarity with the mental health care industry

ASSUMPTION: The role requires both strategic thinking and mastery of digital tools to advance the company's marketing efforts.

💰 Compensation & Benefits

Salary Range: Competitive salary commensurate with experience

Benefits:

• Fully remote work environment
• Flexible schedule
• Professional development opportunities
• Collaborative and dynamic team environment

Working Hours: 40 hours per week, flexible scheduling

ASSUMPTION: Benefits and salary are designed to attract highly skilled professionals looking for autonomy and career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 11-50 employees, suggesting a close-knit team with opportunities for personal impact

Founded: Not specified

Company Description:

• Fosters a community for accredited mental health professionals
• Combats misinformation about mental health
• Creates safe discussion spaces for mental challenges

Company Specialties: Mental health advocacy, education, community support

Company Website: https://www.mindfriend.com/

ASSUMPTION: The company has a strong mission focus, likely translating into a passionate workplace culture.

📊 Role Analysis

Career Level: Mid-level professional with leadership opportunities

Reporting Structure: Likely reports to senior management or the head of marketing

Work Arrangement: Fully remote provides flexibility and work-life balance

Growth Opportunities:

• Potential to lead larger campaigns as the company grows
• Development in digital marketing expertise
• Ability to influence company-wide strategic directions

ASSUMPTION: The position offers substantial growth in a pioneering, mission-driven company.

🌍 Location & Work Environment

Office Type: Virtual office and collaborative platforms

Office Location(s): Fully remote with potential for occasional travel to company events

Geographic Context:

• Opportunity to work with diverse teams across locations
• Access global talent pools and ideas
• Flexible work environment promoting autonomy

Work Schedule: Flexible to accommodate work-life balance

ASSUMPTION: The virtual setup supports global collaboration and diverse perspectives.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone interview with HR
• Virtual interview with the marketing team

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills
• Communication and collaboration abilities

Application Tips:

• Emphasize experience in leading marketing strategies
• Highlight achievements in data-driven growth
• Showcase alignment with company values

ATS Keywords: Marketing strategy, SEO, SEM, digital marketing, analytics

ASSUMPTION: The hiring process emphasizes fit with company culture and strategic depth.

🛠️ Tools & Technologies

• Google Analytics
• Marketing automation platforms (e.g., HubSpot)
• SEO tools like SEMrush

ASSUMPTION: Strong familiarity with digital tools is critical for successful execution of strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to mental health awareness
• Dedication to innovation and growth
• Collaboration and teamwork

Work Style:

• Autonomous and self-driven
• Team-oriented with a collaborative approach
• Open to feedback and continuous improvement

Self-Assessment Questions:

• How do you approach strategic planning for marketing?
• What experience do you have with digital marketing tools?
• How do your values align with the mission of promoting mental health?

ASSUMPTION: The company values proactive, self-motivated individuals who align with their mission.

⚠️ Potential Challenges

• Balancing flexibility with productivity in a remote setup
• Navigating fast shifts in digital marketing trends
• Ensuring brand consistency across digital platforms
• Working within a smaller company environment

ASSUMPTION: Candidates should be adaptable and able to manage remote work challenges effectively.

📈 Similar Roles Comparison

• Similar remote flexibility as roles in tech companies
• Greater mission-focused engagement compared to traditional marketing roles
• Broader impact on organizational strategy in smaller teams

ASSUMPTION: Though similar in skills, the role is unique in its focus on mental health care.

📝 Sample Projects

• Developing a campaign to increase awareness of mental health resources
• Implementing a social media strategy to boost engagement
• Analyzing consumer data to refine targeting strategies

ASSUMPTION: Successful candidates will work on projects that directly impact public mental health awareness.

❓ Key Questions to Ask During Interview

• What does success look like in this role after the first 6 months?
• How does the marketing team collaborate with other departments?
• What types of professional development opportunities are available?
• What challenges should I expect in the first year?
• How is feedback incorporated into marketing strategies?

ASSUMPTION: Asking these questions will help assess company alignment with personal goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Attach your updated resume and cover letter
• Ensure you highlight relevant digital marketing experiences
• Prepare for potential virtual interview assessments
• Follow up with a thank you note post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.