📌 Core Information
🔹 Job Title: Marketing Manager, Strategy & Pursuit | Canada
🔹 Company: Colliers International
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid (4 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing pursuit strategies, proposals, and property marketing strategies for mid to large industrial and office projects.
- Collaborating with advisors, managing directors, and research & marketing teams to define overall proposal and property marketing strategies.
- Mentoring and providing influence in an enterprising organization with many stakeholders.
- Contributing to the Canadian Marketing Leadership team and identifying opportunities for cross-service collaboration.
ASSUMPTION: This role requires a high level of collaboration and strategic thinking, with a focus on driving success through effective marketing and pursuit strategies.
📋 Key Responsibilities
✅ Develop, evolve, and be the expert in providing promotional input to Colliers’ industrial and office service lines across Canada, including being the go-to for brokerage proposal development.
✅ Work with advisors and managing directors to define overall proposal and property marketing strategies, as well as marketing execution plans, including strategic initiatives to support client engagement within various local markets.
✅ Collaborate with Research & Marketing to maintain and provide market research required for specific client projects, ensuring major proposals are executed as planned according to defined strategy and budget.
✅ Maintain a library of property marketing templates and other material for industrial and office advisors to action on small to medium campaigns.
✅ Contribute as a leader by providing mentorship, identifying opportunities for cross-service collaboration, and being an evangelist for Colliers’ values, brand, and mission.
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving successful marketing campaigns and client engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 5+ years of experience in proposal development and executing marketing strategies in a B2B setting
Required Skills:
- Advanced communication skills, with an emphasis on proposal writing
- Highly collaborative, with the ability to provide influence in an enterprising organization with many stakeholders
- Business & financial acumen, with the ability to make informed suggestions based on qualitative and quantitative research techniques
Preferred Skills:
- Experience in the real estate industry
- Fluency in French
ASSUMPTION: While not explicitly stated, experience in the real estate industry and fluency in French may be beneficial for this role, given the nature of the work and the location.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto, the estimated salary range is CAD $100,000 - $140,000 per year.
Benefits:
- Comprehensive benefits package
- Flexible benefits
- Competitive compensation
- Career growth and training and development programs
- Diversity and inclusion programs
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (4 days/week in office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Colliers International operates in the real estate industry, providing a range of services including brokerage, property management, investment services, and consulting.
Company Size: Colliers International is a large company with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Colliers International was founded in 1976 and has since grown into a global leader in the real estate industry.
Company Description:
- Colliers International is a global diversified professional services and investment management company.
- Operating through three industry-leading platforms—Real Estate Services, Engineering, and Investment Management—Colliers has a proven business model, an enterprising culture, and a unique partnership philosophy that drives growth and value creation.
- With annual revenues exceeding $4.8 billion, a team of 23,000 professionals, and $99 billion in assets under management, Colliers remains committed to accelerating the success of its clients, investors, and people worldwide.
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
- Landlord Representation
- Tenant Representation
- Capital Markets
- Corporate Finance
- Commercial Real Estate and Investment Management
Company Website: www.collierscanada.com/en-ca
ASSUMPTION: Colliers International is a well-established company with a strong global presence and a diverse range of services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager, Strategy & Pursuit reports directly to the Senior Vice President, Marketing, Canada.
Work Arrangement: This is a hybrid role, with employees working on-site in the downtown Toronto office for four days a week and remotely for one day a week.
Growth Opportunities:
- Advancement within the marketing department or other departments within Colliers International
- Expanding skills and expertise through training and development programs
- Gaining experience in a dynamic and enterprising work environment
ASSUMPTION: This role offers numerous opportunities for career growth and development, both within the marketing department and across other departments within Colliers International.
🌍 Location & Work Environment
Office Type: The downtown Toronto office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 181 Bay St, Toronto, ON M5J 2T3, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada, with a population of over 2.9 million people.
- The downtown core is a vibrant and bustling area, home to numerous businesses, cultural attractions, and entertainment options.
- The office is conveniently located near public transportation, with easy access to subway stations and bus routes.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (4 days/week in office)
ASSUMPTION: The downtown Toronto office provides a dynamic and collaborative work environment, with easy access to numerous amenities and public transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Senior Vice President, Marketing, Canada
Key Assessment Areas:
- Communication skills and proposal writing
- Strategic thinking and planning
- Collaboration and stakeholder management
- Business acumen and financial understanding
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the real estate industry and Colliers International's services
- Prepare examples of your proposal writing and strategic planning skills
ATS Keywords: Marketing, Proposal Development, B2B Marketing, Communication, Collaboration, Business Acumen, Market Research, Strategic Planning, Mentorship, Client Engagement
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing communication skills, strategic thinking, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's and company's preferences and needs.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Enterprising
- Expertise
- Inclusive
- Responsible
Work Style:
- Collaborative
- Dynamic
- Results-driven
- Adaptable
- Innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, enterprising environment with many stakeholders?
- Are you comfortable working in a hybrid work arrangement, with a mix of on-site and remote work?
- Do you have strong communication skills, with a focus on proposal writing and strategic planning?
ASSUMPTION: Colliers International values a client-focused, enterprising, and collaborative work environment, with a strong emphasis on expertise and results-driven performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating with various stakeholders, including advisors, managing directors, and research & marketing teams
- Adapting to a hybrid work arrangement, with a mix of on-site and remote work
- Keeping up with industry trends and best practices in marketing and proposal development
ASSUMPTION: This role may present challenges related to project management, stakeholder collaboration, and adaptability to a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on proposal development and strategic planning for mid to large industrial and office projects.
- This role requires a strong understanding of the real estate industry and Colliers International's services, as well as the ability to collaborate with various stakeholders.
- Career progression in this role may involve advancement within the marketing department or other departments within Colliers International, depending on the individual's skills, interests, and performance.
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder collaboration, with a focus on driving successful marketing campaigns and client engagement in the real estate industry.
📝 Sample Projects
- Developing a comprehensive pursuit strategy and proposal for a mid-sized industrial project, including market research, competitive analysis, and strategic positioning
- Collaborating with advisors and managing directors to define overall property marketing strategies and execution plans for a large office project, including strategic initiatives to support client engagement within various local markets
- Maintaining and updating a library of property marketing templates and other material for industrial and office advisors to action on small to medium campaigns, ensuring brand consistency and best practices are followed
ASSUMPTION: These sample projects illustrate the strategic planning, project management, and stakeholder collaboration aspects of this role, with a focus on driving successful marketing campaigns and client engagement in the real estate industry.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a pursuit strategy and proposal development process for a mid to large industrial or office project?
- How does the marketing department collaborate with other departments within Colliers International, such as brokerage, investment services, and project management?
- What opportunities are available for career growth and advancement within the marketing department and across other departments within Colliers International?
- How does the company support work-life balance and employee well-being in a hybrid work arrangement?
- Can you provide an example of a successful marketing campaign or pursuit strategy developed by the marketing department, and what made it successful?
ASSUMPTION: These key questions aim to provide insight into the day-to-day responsibilities, collaboration, career growth opportunities, work-life balance, and success factors for this role.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
