📌 Core Information
🔹 Job Title: Marketing Manager, Strong Institutions and Infrastructure
🔹 Company: Fors Marsh
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for client campaigns
- Collaborating closely with the client Deputy Director of Marketing and Creative
- Managing cross-channel campaigns and vendor coordination
- Leading creative concepting, audience segmentation, and performance tracking
ASSUMPTION: This role requires a balance of creative and data-driven thinking to effectively connect with customers and drive program adoption.
📋 Key Responsibilities
✅ Develop integrated marketing strategies for client campaigns
✅ Coordinate campaign execution across digital, print, broadcast, and social channels
✅ Work closely with the client Deputy Director of Marketing and Creative
✅ Lead creative concepting, audience segmentation, and performance tracking
✅ Manage day-to-day collaboration with creative teams and media buyers
ASSUMPTION: The role may require occasional overtime or flexibility in working hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum three (3) years of marketing experience, with preference for transportation or public services
Required Skills:
- Strong project management skills
- Creative development and performance tracking expertise
- Experience managing cross-channel campaigns and vendor coordination
- Proficiency in marketing software and tools
Preferred Skills:
- Familiarity with the transportation industry
- Experience with audience segmentation and targeting
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 per year
Benefits:
- Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage
- Floating holiday bank
- Generous matching retirement contributions and no vesting period starting the third month of employment
- Dedicated training and development budgets
- Paid time off for volunteering
- Product and service discounts through the certified B Corp network
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 2-5 years of experience in the Raleigh-Durham area.
📌 Applicant Insights
🔍 Company Context
Industry: Fors Marsh operates in the business consulting and services industry, focusing on driving lasting social change through evidence-based strategies and breakthrough creativity.
Company Size: Fors Marsh is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Fors Marsh was founded in 2002 and has since grown to become a certified B Corporation, committed to accountability, transparency, and equity.
Company Description:
- Fors Marsh exists to drive lasting social change by applying evidence-based strategies and breakthrough creativity to promote health and well-being, shape effective and inclusive institutions, and build resilient communities.
- The company views problems through a lens of humanity, evidence, and possibility, uncovering what is needed and creating solutions that shape a better tomorrow.
- Fors Marsh fosters a culture of respect through employee-led advisory, interest, and affinity groups and offers benefits that care for the whole person.
Company Specialties:
- Market Research
- Survey Research
- Organizational Research
- Strategic Consulting
- Usability Testing
- Communication Research
- Military Personnel Research
- Marketing and Advertising
- Workforce Development
- Public Policy Evaluation
- Veteran Research
- Learning and Training
- Data Visualization
- Data Collection
- Focus Group Moderation
- Health Communications
- Human Capital Management
- Recruitment Advertising
- Internal Communications Evaluation
- Campaign Design
- Social Listening
Company Website: https://www.forsmarsh.com/
ASSUMPTION: Fors Marsh's commitment to social change and employee well-being makes it an attractive option for candidates seeking purpose-driven work and a supportive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow their skills and take on more responsibility.
Reporting Structure: The Marketing Manager will report directly to the client Deputy Director of Marketing and Creative and collaborate with various internal teams, including creative, media, and research.
Work Arrangement: This is an on-site position, requiring the candidate to be based in the Raleigh-Durham area and available to work on-site at the client's headquarters.
Growth Opportunities:
- Expanding marketing skills and expertise through dedicated training and development budgets
- Gaining experience working with a diverse range of clients and industries
- Potential career progression to senior marketing roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on clients' marketing efforts.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Raleigh, North Carolina, United States
Geographic Context:
- The Raleigh-Durham area is known for its vibrant tech industry, diverse culture, and high quality of life.
- The region offers numerous opportunities for professional growth and networking within the marketing and consulting industries.
- Raleigh is home to several major universities, providing access to a talented and educated workforce.
Work Schedule: Standard business hours, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The Raleigh-Durham area's thriving business environment and high quality of life make it an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview to discuss marketing strategies, campaign execution, and problem-solving skills
- Final interview with the client Deputy Director of Marketing and Creative to assess fit and alignment with client needs
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-channel campaign management
- Creative concepting and performance tracking
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the transportation industry and client needs
- Showcase your portfolio or examples of successful marketing campaigns you've led
ATS Keywords: Marketing strategy, campaign execution, creative development, audience segmentation, performance tracking, project management, cross-channel campaigns, vendor coordination
ASSUMPTION: Fors Marsh's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the client.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, Adobe Creative Suite, Hootsuite)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should be proficient in using marketing software and tools, as well as project management software, to effectively manage campaigns and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Accountability
- Transparency
- Equity
- Innovation
- Collaboration
Work Style:
- Creative and data-driven thinking
- Strong project management and communication skills
- Adaptability and flexibility in working with various teams and clients
Self-Assessment Questions:
- How do you approach balancing creative and data-driven thinking in your marketing strategies?
- Can you provide an example of a time when you successfully managed a cross-channel campaign, and what challenges you faced?
- How do you ensure that your work aligns with the company's values and contributes to its mission?
ASSUMPTION: Fors Marsh values candidates who demonstrate a strong work ethic, creativity, and a commitment to driving lasting social change through their work.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to the unique needs and preferences of various clients
- Occasional travel or on-site work at client headquarters
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the transportation industry and strong institutions and infrastructure
- Fors Marsh's commitment to social change and evidence-based strategies sets it apart from other consulting firms
- Career progression may involve moving into senior marketing roles or specializing in a specific industry or service area
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the company's mission.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new public transportation initiative
- Conducting market research and audience segmentation to inform targeted marketing strategies for a non-profit organization
- Managing a team of creatives and media buyers to deliver a successful advertising campaign for a government agency
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Fors Marsh's mission and the client's goals?
- What are the most significant challenges facing the client's marketing efforts, and how can this role address them?
- How does Fors Marsh support the professional development and growth of its marketing team members?
- What is the typical career path for a Marketing Manager at Fors Marsh, and what opportunities exist for growth and advancement?
- How does Fors Marsh ensure that its work aligns with its values and contributes to lasting social change?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its mission, as well as their commitment to driving meaningful impact through their work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples or case studies demonstrating your successful marketing campaigns and strategies
- Follow up with Fors Marsh one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
