Marketing Manager - Surgery

📌 Core Information

🔹 Job Title: Marketing Manager - Surgery

🔹 Company: Biostem Technologies

🔹 Location: Fort Lauderdale, FL

🔹 Job Type: On-site

🔹 Category: Biotechnology

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives for the Surgery portfolio of products
• Developing and implementing creative marketing campaigns to engage customers and differentiate from competitors
• Collaborating with R&D and Sales Leadership to support market penetration and share gain
• Directing analytical data gathering and Voice of the Customer activities
• Creating and adhering to marketing budgets

ASSUMPTION: This role requires a strategic and innovative thinker who can thrive in a fast-paced environment and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead implementation of all strategic marketing initiatives for the Surgery portfolio of products

✅ Establish a highly differentiated portfolio of products with clear brand identity, positioning, and value propositions

✅ Develop and implement creative & impactful marketing campaigns for all brands in the portfolio

✅ Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio

✅ Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns

✅ Lead execution of all product development, market research, and pricing tactics

✅ Develop and implement innovative ways to connect with target audiences and increase brand awareness and reach

✅ Attend conferences, meetings, conventions, to stay current on market trends and new research

✅ Create and adhere to marketing budgets

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business administration, or scientific discipline; MBA preferred

Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title

Required Skills:

• Proven dynamic leadership and project management skills
• Strategic, innovative, and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
• Extensive experience/knowledge in marketing products to Surgeons for use in the OR
• Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR
• Experience in new product development (market research, business case development, etc.)
• Personally responsible for launching 3-5 products during his/her career

Preferred Skills:

• 1-3 years of sales experience
• Experience with social media marketing

ASSUMPTION: Candidates with a background in the surgical market and a proven track record of launching successful products will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 4-7 years of experience in the Biotechnology industry in Fort Lauderdale, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time position, with standard office hours; occasional extended hours may be required to meet deadlines or manage special projects.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology, specifically focused on regenerative therapies using perinatal tissue

Company Size: 11-50 employees, which means a more intimate work environment with opportunities for close collaboration and growth

Founded: 2014, with a focus on harnessing the natural properties of perinatal tissue in the development, manufacture, and commercialization of allografts for regenerative therapies

Company Description:

• Leading innovator in the regenerative medicine space
• Focused on manufacturing products that change lives
• Quality management system and standard operating procedures established per current Good Tissue Practices (cGTP) and current Good Manufacturing Processes (cGMP)

Company Specialties:

• Biotechnology
• Stem Cell Therapy
• Regenerative Medicine

Company Website: http://www.biostemtechnologies.com

ASSUMPTION: Biostem Technologies is a growing company with a strong focus on innovation and quality, providing opportunities for professional growth and impact.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience

Reporting Structure: Reports to the Senior Vice President, Marketing

Work Arrangement: On-site, with occasional travel up to 20% overnight

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on a variety of products and projects within the Surgery market segment
• Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 4901 N.W. 17th Way, Suite 606, Fort Lauderdale, FL 33309

Geographic Context:

• Fort Lauderdale is a vibrant city with a diverse population and a strong job market
• The office is located in a convenient and accessible area, with nearby amenities and public transportation options
• Florida offers a subtropical climate, with mild winters and warm summers

Work Schedule: Standard office hours, with occasional extended hours as needed

ASSUMPTION: The office environment is professional yet collaborative, with opportunities for teamwork and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the hiring manager to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and project management abilities
• Collaboration and communication skills
• Industry knowledge and understanding of the surgical market

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing products to surgeons and your familiarity with CTPs and skin substitute wound care technologies
• Showcase your strategic thinking and problem-solving skills through examples of successful marketing campaigns or product launches

ATS Keywords: Marketing, Sales, Project Management, Brand Management, Market Research, Product Development, Strategic Planning, Collaboration, Creativity, Leadership, Communication, Data Analysis, Social Media, Customer Engagement, Business Acumen, Multi-tasking, Surgery, CTPs, Skin Substitute Wound Care Technologies

ASSUMPTION: The application process at Biostem Technologies is designed to assess the candidate's fit for the role and the company culture, with a focus on strategic thinking, leadership, and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Integrity
• Patient-centered

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple projects and priorities simultaneously?
• Do you have a proven track record of launching successful products in the surgical market?
• Are you comfortable working with cross-functional teams and stakeholders?

ASSUMPTION: Biostem Technologies values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and a passion for making a difference in the lives of patients.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Working with a diverse range of stakeholders, including surgeons, sales teams, and R&D personnel
• Keeping up with the latest market trends and research in the regenerative medicine space
• Occasional travel and extended hours as needed to meet deadlines or manage special projects

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth, learning, and impact.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong understanding of the surgical market and familiarity with CTPs and skin substitute wound care technologies
• Biostem Technologies is a growing company with a focus on innovation and quality, providing opportunities for professional growth and impact
• This role offers the opportunity to work on a variety of products and projects within the Surgery market segment, with potential for advancement within the marketing department

ASSUMPTION: This role is unique in its focus on the surgical market and regenerative therapies, offering candidates the chance to make a meaningful impact in a growing and innovative company.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new placental tissue product for use in the OR
• Conducting market research to assess the competitive landscape and identify opportunities for growth within the Surgery market segment
• Collaborating with R&D to develop clinical data and evidence to support the successful market penetration and share gain of an existing product

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Surgery market segment and how this role fits into that strategy?
• How does the marketing department collaborate with other departments, such as R&D and Sales, to ensure alignment and success?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, priorities, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or product launches to showcase your strategic thinking and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.