📌 Core Information
🔹 Job Title: Marketing Manager Sweden and Norway - Maternity Cover
🔹 Company: Brunswick Corporation
🔹 Location: Stockholm, Stockholm, Sweden
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Sweden and Norway
- Managing marketing budgets and promo fund budget
- Organizing events and boat shows
- Acting as press contact for Sweden and Norway
- Collaborating with international teams on projects
ASSUMPTION: This role requires a high level of autonomy and initiative, with a significant focus on digital marketing and event management.
📋 Key Responsibilities
✅ Develop and execute marketing plans for Sweden and Norway to support growth objectives
✅ Implement marketing and promotional strategies, including brand-specific strategies and social media management
✅ Partner with dealers to enhance their web sites and social media presence
✅ Manage marketing budgets and promo fund budget, and follow up on expenses
✅ Coordinate the production/distribution of POS material and manage the end-to-end event organization
✅ Act as press contact for Sweden and Norway, coordinating translation and communication of press releases, and organizing product tests
✅ Keep track of latest model offerings and provide product information to dealers, OEMs, and retail partners
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong emphasis on event management and press relations.
🎯 Required Qualifications
Education: A marketing and/or commercial degree
Experience: Minimum 3 years of experience in marketing in a B2B environment
Required Skills:
- Advanced proficiency in Swedish, Norwegian, and English (written and spoken)
- Strong digital marketing skills, including knowledge of AdWords and social media sponsored campaigns
- Excellent interpersonal and communication skills
- Ability to respect deadlines and multitask
- Stress resistance and team spirit
Preferred Skills:
- Experience with Business Objects
- Knowledge of the marine industry
ASSUMPTION: Candidates with a background in digital marketing and event management, as well as proficiency in the required languages, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: SEK 600,000 - SEK 650,000 (payable in 12.2 instalments)
Benefits:
- Bonus plan with a minimum target of 8% of the annual salary
- Free access to LinkedIn Learning for personal development
- A unique, fun, and rewarding work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the job grade and typical salaries for marketing managers in Sweden with similar experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically marine propulsion and boat manufacturing
Company Size: 10,001+ employees (global), with a significant presence in Sweden
Founded: 1844 (as a predecessor company), with a long history in the marine industry
Company Description:
- Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond
- The company is home to more than 60 industry-leading brands, including Mercury Marine, Sea Ray, and Boston Whaler
- Brunswick is committed to industry leadership, being the best and most trusted partner to customers, and building synergies and ecosystems that enable challenging convention and defining the future
Company Specialties:
- Manufacturing
- Boats
- Engines and propulsion
- Marine technology
- Boat club
Company Website: www.brunswick.com
ASSUMPTION: Brunswick is a well-established company with a strong global presence and a diverse portfolio of marine-related brands.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and international collaboration
Reporting Structure: This role reports directly to the Country Manager for Sweden and Norway
Work Arrangement: On-site, with some business travel required
Growth Opportunities:
- Potential for international assignments or promotions within the global marketing organization
- Chance to work on cross-functional projects and gain exposure to different aspects of the business
- Opportunity to develop skills in event management, press relations, and digital marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in a global organization and work on high-impact marketing projects.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a vibrant cultural scene and a strong business environment
- The city is known for its beauty, with numerous parks, green spaces, and waterways
- Stockholm offers a high quality of life, with excellent education, healthcare, and leisure opportunities
Work Schedule: Standard full-time work hours, with some flexibility for event management and press relations
ASSUMPTION: Stockholm offers a dynamic and multicultural work environment, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the marketing team
- Background check and offer extension
Key Assessment Areas:
- Language proficiency in Swedish, Norwegian, and English
- Digital marketing skills and event management experience
- Interpersonal and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and event management experience, as well as your language skills
- Prepare examples of successful marketing campaigns or events you have managed in the past
- Research Brunswick's company history, values, and products to demonstrate your interest and understanding of the organization
ATS Keywords: Marketing, Sweden, Norway, digital marketing, event management, press relations, brand management, social media, budget management, promo fund, boat shows, boat industry
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on language proficiency and relevant marketing experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Business Objects)
- Social media platforms (Facebook, Instagram, LinkedIn)
- AdWords and other digital marketing tools
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Familiarity with these tools and technologies is expected, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Passion
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on execution
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Brunswick's company values, particularly integrity and accountability?
- How comfortable are you working in a dynamic, fast-paced environment with a focus on execution?
- How do you approach collaboration and teamwork, particularly when working with international teams?
ASSUMPTION: Brunswick values a strong cultural fit, with an emphasis on integrity, accountability, and a dynamic work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with international teams and coordinating across time zones
- Adapting to a fast-paced and ever-changing business environment
- Balancing the demands of event management, press relations, and digital marketing
- Navigating the complexities of the marine industry and its unique regulations and requirements
ASSUMPTION: This role presents both exciting opportunities and unique challenges, requiring a high level of adaptability and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on the Swedish and Norwegian markets, with a strong emphasis on event management and press relations
- Compared to similar marketing roles, this position offers a higher level of autonomy and responsibility, as well as the opportunity to work with international teams
- Career progression in this role could lead to international assignments or promotions within the global marketing organization
ASSUMPTION: This role offers a unique blend of marketing, event management, and press relations experience, with a strong focus on the Swedish and Norwegian markets.
📝 Sample Projects
- Planning and executing a successful boat show, including coordinating with vendors, managing budgets, and ensuring on-site smooth operation
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement in the Swedish and Norwegian markets
- Acting as the press contact for Sweden and Norway, coordinating translation and communication of press releases, and organizing product tests with the press
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and skills required for this role, from event management and digital marketing to press relations and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for Sweden and Norway, and how this role fits into that structure?
- How does this role collaborate with the sales team and other internal stakeholders to support growth objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brunswick support the professional development and growth of its marketing team members?
- What are the key challenges facing the marine industry in Sweden and Norway, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role and its context within the organization.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
