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Marketing Manager Sweden and Norway - Maternity Cover

Brunswick Corporation
Full-time
On-site
Stockholm, Stockholm, Sweden
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager Sweden and Norway - Maternity Cover

πŸ”Ή Company: Brunswick Corporation

πŸ”Ή Location: Stockholm, Stockholm, Sweden

πŸ”Ή Job Type: Full-time, Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-05

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for Sweden and Norway
  • Managing marketing budgets and promo fund budget
  • Organizing events and boat shows
  • Acting as press contact for Sweden and Norway
  • Collaborating with international teams on projects

ASSUMPTION: This role requires a high level of autonomy and initiative, with a significant focus on digital marketing and event management.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing plans for Sweden and Norway to support growth objectives

βœ… Implement marketing and promotional strategies, including brand-specific strategies and social media management

βœ… Partner with dealers to enhance their web sites and social media presence

βœ… Manage marketing budgets and promo fund budget, and follow up on expenses

βœ… Coordinate the production/distribution of POS material and manage the end-to-end event organization

βœ… Act as press contact for Sweden and Norway, coordinating translation and communication of press releases, and organizing product tests

βœ… Keep track of latest model offerings and provide product information to dealers, OEMs, and retail partners

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong emphasis on event management and press relations.

🎯 Required Qualifications

Education: A marketing and/or commercial degree

Experience: Minimum 3 years of experience in marketing in a B2B environment

Required Skills:

  • Advanced proficiency in Swedish, Norwegian, and English (written and spoken)
  • Strong digital marketing skills, including knowledge of AdWords and social media sponsored campaigns
  • Excellent interpersonal and communication skills
  • Ability to respect deadlines and multitask
  • Stress resistance and team spirit

Preferred Skills:

  • Experience with Business Objects
  • Knowledge of the marine industry

ASSUMPTION: Candidates with a background in digital marketing and event management, as well as proficiency in the required languages, will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: SEK 600,000 - SEK 650,000 (payable in 12.2 instalments)

Benefits:

  • Bonus plan with a minimum target of 8% of the annual salary
  • Free access to LinkedIn Learning for personal development
  • A unique, fun, and rewarding work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the job grade and typical salaries for marketing managers in Sweden with similar experience levels.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, specifically marine propulsion and boat manufacturing

Company Size: 10,001+ employees (global), with a significant presence in Sweden

Founded: 1844 (as a predecessor company), with a long history in the marine industry

Company Description:

  • Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond
  • The company is home to more than 60 industry-leading brands, including Mercury Marine, Sea Ray, and Boston Whaler
  • Brunswick is committed to industry leadership, being the best and most trusted partner to customers, and building synergies and ecosystems that enable challenging convention and defining the future

Company Specialties:

  • Manufacturing
  • Boats
  • Engines and propulsion
  • Marine technology
  • Boat club

Company Website: www.brunswick.com

ASSUMPTION: Brunswick is a well-established company with a strong global presence and a diverse portfolio of marine-related brands.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth and international collaboration

Reporting Structure: This role reports directly to the Country Manager for Sweden and Norway

Work Arrangement: On-site, with some business travel required

Growth Opportunities:

  • Potential for international assignments or promotions within the global marketing organization
  • Chance to work on cross-functional projects and gain exposure to different aspects of the business
  • Opportunity to develop skills in event management, press relations, and digital marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in a global organization and work on high-impact marketing projects.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and innovation

Office Location(s): Stockholm, Sweden

Geographic Context:

  • Stockholm is the capital and largest city of Sweden, with a vibrant cultural scene and a strong business environment
  • The city is known for its beauty, with numerous parks, green spaces, and waterways
  • Stockholm offers a high quality of life, with excellent education, healthcare, and leisure opportunities

Work Schedule: Standard full-time work hours, with some flexibility for event management and press relations

ASSUMPTION: Stockholm offers a dynamic and multicultural work environment, with a strong focus on work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • In-person or virtual interview with the hiring manager and a member of the marketing team
  • Background check and offer extension

Key Assessment Areas:

  • Language proficiency in Swedish, Norwegian, and English
  • Digital marketing skills and event management experience
  • Interpersonal and communication skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and event management experience, as well as your language skills
  • Prepare examples of successful marketing campaigns or events you have managed in the past
  • Research Brunswick's company history, values, and products to demonstrate your interest and understanding of the organization

ATS Keywords: Marketing, Sweden, Norway, digital marketing, event management, press relations, brand management, social media, budget management, promo fund, boat shows, boat industry

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on language proficiency and relevant marketing experience.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Business Objects)
  • Social media platforms (Facebook, Instagram, LinkedIn)
  • AdWords and other digital marketing tools
  • Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Familiarity with these tools and technologies is expected, with a willingness to learn and adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Accountability
  • Passion
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Results-driven and focused on execution
  • Collaborative and team-oriented
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you align with Brunswick's company values, particularly integrity and accountability?
  • How comfortable are you working in a dynamic, fast-paced environment with a focus on execution?
  • How do you approach collaboration and teamwork, particularly when working with international teams?

ASSUMPTION: Brunswick values a strong cultural fit, with an emphasis on integrity, accountability, and a dynamic work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with international teams and coordinating across time zones
  • Adapting to a fast-paced and ever-changing business environment
  • Balancing the demands of event management, press relations, and digital marketing
  • Navigating the complexities of the marine industry and its unique regulations and requirements

ASSUMPTION: This role presents both exciting opportunities and unique challenges, requiring a high level of adaptability and resilience.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Swedish and Norwegian markets, with a strong emphasis on event management and press relations
  • Compared to similar marketing roles, this position offers a higher level of autonomy and responsibility, as well as the opportunity to work with international teams
  • Career progression in this role could lead to international assignments or promotions within the global marketing organization

ASSUMPTION: This role offers a unique blend of marketing, event management, and press relations experience, with a strong focus on the Swedish and Norwegian markets.

πŸ“ Sample Projects

  • Planning and executing a successful boat show, including coordinating with vendors, managing budgets, and ensuring on-site smooth operation
  • Developing and implementing a social media marketing campaign to increase brand awareness and engagement in the Swedish and Norwegian markets
  • Acting as the press contact for Sweden and Norway, coordinating translation and communication of press releases, and organizing product tests with the press

ASSUMPTION: These sample projects highlight the diverse range of responsibilities and skills required for this role, from event management and digital marketing to press relations and cross-functional collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing calendar for Sweden and Norway, and how this role fits into that structure?
  • How does this role collaborate with the sales team and other internal stakeholders to support growth objectives?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Brunswick support the professional development and growth of its marketing team members?
  • What are the key challenges facing the marine industry in Sweden and Norway, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role and its context within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.