🔹 Job Title: Marketing Manager - Swine
🔹 Company: Zoetis
🔹 Location: Madrid, Community of Madrid, Spain
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the swine industry and its key stakeholders.
✅ Define and implement marketing strategies for Swine brands to maximize portfolio performance through market knowledge, customer segmentation, added value proposals, positioning key messages, price policy, packaging improvements, and more
✅ Plan, develop, and implement effective marketing communication campaigns across digital and conventional channels
✅ Create an enduring brand message that results in increased sales, brand loyalty, and improved market share
✅ Champion the brand internally and ensure all stakeholders understand the brand and its goals
✅ Work closely with all parts of the company to ensure commercial goals are met
✅ Develop and sustain strong working relationships with stakeholders, such as vets, KOLs, farmers, and industry associations
✅ Play a key part in buying, sourcing, and manufacturing of the brands' products and ensure all aspects of the supply chain align with the brand and market needs
✅ Develop high-quality and effective marketing materials that align correctly with the overall brand strategy
✅ Provide realistic and accurate forecasting of sales and volume for each brand, ensuring all parts of the company are geared accordingly
✅ Present the brand strategy to directors and sales and marketing teams at internal meetings and conferences
✅ Manage external agencies and ensure marketing budgets are met
✅ Seek out new marketing opportunities that fit with the brand and maximize growth opportunities
✅ Develop strong working relationships with sales and merchandising/promoters' teams
✅ In collaboration with the Distribution Director, carry out a regular analysis of forecasting and phasing
✅ Ensure all documentation related to meetings, congresses, contracts, promotional materials, outsourcing services, etc., accomplishes all compliance requirements
✅ Report any possible pharmacovigilance issue detected during post-marketing activities and/or clinical trials
✅ Regularly follow up on main scientific journals/magazines and report any possible pharmacovigilance issue that might be described
✅ Responsible for the correct management of the Zoetis social media of the Business Unit, both if they are managed directly or by third-party suppliers
✅ Ensure that the Zoetis social media under responsibility is regularly monitored to ensure that any adverse events for the products marketed by Zoetis are promptly reported
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
Education: Business Studies degree or another scientific degree. A degree in Marketing would be an advantage. A University Degree in Medicine Veterinary would also be beneficial.
Experience: Previous experience working as a brand manager, ideally within a similar industry, is essential. Candidates should have 5-10 years of experience in a marketing role.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in marketing, a deep understanding of the swine industry, and excellent communication skills will be most successful in this role.
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in Spain)
Benefits:
Working Hours: Full-time, regular hours with flexibility for travel and meetings as needed
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and company policy. The estimated salary range is based on industry standards for a Marketing Manager with 5-10 years of experience in Spain.
Industry: Zoetis is a leading global animal health company that discovers, develops, manufactures, and markets veterinary pharmaceuticals, vaccines, and diagnostics for companion animals, livestock, and poultry
Company Size: Zoetis has over 10,000 employees worldwide and is a publicly traded company
Founded: Zoetis was founded in 2013 as a spin-off from Pfizer's Animal Health division
Company Description:
Company Specialties:
Company Website: zoetis.com
ASSUMPTION: Zoetis' large size and global presence offer candidates the opportunity to work on a wide range of brands and products, as well as the chance to grow and develop their careers within the company.
Career Level: This role is a mid-level marketing management position, reporting directly to the Business Unit Director Livestock
Reporting Structure: The Marketing Manager will interact with various stakeholders, including the Business Unit Director and Area Managers, Technical Managers, Supply Planning Managers, Market Logistics, Commercial Operations, Distribution Director, Communication Manager, Regulatory Affairs, Finance, and international working groups as Cluster and Regional Swine teams, CEO, VRMD, and GCD
Work Arrangement: This role requires a full-time, on-site presence in Madrid, with regular travel within Spain, the Cluster, and internationally
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in marketing management within a large, global animal health company and to work on a wide range of brands and products.
Office Type: Zoetis' Madrid office is a modern, collaborative workspace with a professional and supportive work environment
Office Location(s): Madrid, Spain
Geographic Context:
Work Schedule: Regular full-time hours with flexibility for travel and meetings as needed
ASSUMPTION: Madrid offers a high quality of life, with a rich cultural scene, excellent dining options, and a pleasant climate. The city's central location in Spain makes it an ideal base for travel within the country and internationally.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Market Analysis, Brand Management, Digital Marketing, Communication Skills, Stakeholder Management, Sales Forecasting, Customer Segmentation, Product Positioning, Swine Industry, Veterinary Knowledge, Commercial Experience, Presentation Skills
ASSUMPTION: Zoetis' application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute effective marketing strategies and communicate effectively with stakeholders.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, marketing automation, social media management, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Zoetis values candidates who are customer-focused, results-driven, and able to work well with others in a collaborative and team-oriented environment.
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication and collaboration skills, and a deep understanding of the swine industry and marketing best practices.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, and candidates should be prepared to demonstrate their deep understanding of the swine market and animal health industry.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role and provide candidates with an understanding of the types of projects they may work on as a Marketing Manager at Zoetis.
ASSUMPTION: These questions demonstrate candidates' interest in the role and their understanding of the business unit's priorities and challenges. They also show candidates' commitment to their own professional development and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.