Marketing Manager - SWOT

📌 Core Information

🔹 Job Title: Marketing Manager - SWOT

🔹 Company: SWOT Hospitality Management Company

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans for hotels
• Collaborating with advertising agencies to develop brand identities
• Working with international hotel brands and digital agencies
• Managing websites, digital content, and social media campaigns
• Designing and executing media plans, and managing marketing budgets
• Liaising with PR agencies for promotions and influencer visits
• Supporting sales teams with promotional materials

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement the hotel's Annual Marketing Plans and submit the marketing budget.

✅ Contribute to the brand identity development of new properties/outlets/services, in partnership with the Advertising agency.

✅ Be in contact with the International Hotel Brands’s MKG teams, ensuring compliance with brand policies and guidelines.

✅ Liaise with local and international digital agencies for the design, implementation, and optimization of digital campaigns.

✅ Generate digital content for Print, social media & digital use, in partnership with the Creative Agency and Talents

✅ Manage the website development with the digital agency and update content regularly with news, press, new services, new assets, etc.

✅ Design and execute the local and international media plan.

✅ Design the SM calendar for hotels, with the assistance of the creative agency.

✅ Design the hotels’ DB campaigns, via Newsletter, Viber, etc.

✅ Liaise with Local and International PR agencies to successfully promote the (opening of the) hotels and boost awareness and desirability with press releases, media trips, and influencer visits.

✅ Manage Photo and video shootings and ensure the approved assets are shared with all stakeholders.

✅ Manage the design and creation of the Hotel’s collateral material.

✅ Review and monitor the MKG budget of the hotels on a monthly basis.

✅ Contribute to the hotel services and experiences offering in co-operation with the Operation Team and Hotel Manager.

✅ Support the Sales team with the provision of the required material to promote the Hotels in Wholesalers, OTA, B2B, etc.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree; preferred in Marketing or Hospitality

Experience: Three to five years of previous employment in a related position, in hospitality, luxury brands, international brands, or digital/advertising agencies.

Required Skills:

• Social media and digital campaigns understanding.
• Fluency in English
• Canva, Photoshop or other designing tool use, preferred.

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in hospitality or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in Greece)

Benefits:

• Competitive Compensation
• A dynamic and inclusive working environment with international exposure
• Career development and learning opportunities
• Wellbeing Program
• Reward & Recognition programs for high performing individuals

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 201-500 employees

Founded: 2010 (Based on LinkedIn profile)

Company Description:

• SWOT Hospitality is a leading hotel management company trusted by international investors, developers, and top-scale hospitality brands.
• They offer extensive experience in management, investment, and development strategies, as well as sales, marketing, and advisory services.
• Their mission is to create a new era of lifestyles and desires in how tomorrow’s guests will eat, drink, socialize, and entertain.

Company Specialties:

• Hotel management and consulting
• Concept development and project execution
• On-going management and audit services
• Guest experience design
• PR and social media management

Company Website: https://www.swothospitality.com/

ASSUMPTION: SWOT Hospitality's experience and expertise in the hospitality industry make it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential career progression to senior marketing roles within the company
• International exposure and experience working with global brands
• Opportunities to develop skills in various marketing disciplines

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the hospitality industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene and a Mediterranean climate.
• The city is home to numerous historical sites, museums, and entertainment options.
• Greece is a member of the European Union and the Eurozone, offering certain benefits and opportunities for expats.

Work Schedule: Standard office hours, with potential flexibility for remote work or hybrid arrangements

ASSUMPTION: Athens offers a unique blend of history, culture, and modern amenities, making it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final interview with senior management or the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and development
• Digital marketing and campaign management
• Budget management and financial acumen
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research SWOT Hospitality and the hospitality industry to demonstrate your understanding of the business
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement

ATS Keywords: Marketing strategy, brand management, digital marketing, campaign management, budget management, hospitality industry, hotel marketing

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing skills and cultural fit.

🛠️ Tools & Technologies

• Canva or other design tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Strive to work out opportunities together
• Innovative and intelligent concepts
• Well-executed projects that bring food and beverage to life

Work Style:

• Collaborative and cross-functional teamwork
• Strong organizational skills and attention to detail
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you adaptable and able to manage multiple projects simultaneously?
• Do you have a strong attention to detail and a commitment to high-quality work?

ASSUMPTION: Candidates who align with SWOT Hospitality's values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, including international hotel brands
• Adapting to a dynamic and fast-paced work environment
• Navigating the cultural and linguistic nuances of working in a multinational company

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to cross-functional collaboration.

📈 Similar Roles Comparison

• Marketing Manager - Hospitality: This role is similar to other marketing manager positions in the hospitality industry, but may have a greater focus on digital marketing and brand development.
• Marketing Manager - Luxury Brands: This role may share similarities with marketing manager positions in luxury brands, but will have a stronger focus on hotel-specific marketing strategies and tactics.
• Marketing Manager - International Brands: This role may share similarities with marketing manager positions in international brands, but will have a greater emphasis on working with international hotel brands and managing global marketing campaigns.

ASSUMPTION: This role offers a unique blend of marketing experience in the hospitality industry, with a focus on brand development, digital marketing, and international collaboration.

📝 Sample Projects

• Developing and implementing a successful social media campaign for a new hotel opening
• Managing a website redesign project for an existing hotel, including content creation and SEO optimization
• Collaborating with an advertising agency to develop a new brand identity for a hotel chain

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the cross-functional collaboration required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and operations?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, and demonstrate their engagement and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your qualifications
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.