Marketing Manager - SWOT

📌 Core Information

🔹 Job Title: Marketing Manager - SWOT

🔹 Company: SWOT Hospitality Management Company

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans for hotels
• Collaborating with agencies to ensure brand compliance and effective marketing strategies
• Managing marketing budgets and reviewing them on a monthly basis
• Supporting sales teams with promotional materials
• Contributing to the development of hotel services and experiences

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement the hotel's Annual Marketing Plans and submit the marketing budget.

✅ Contribute to the brand identity development of new properties/outlets/services, in partnership with the Advertising agency.

✅ Be in contact with the International Hotel Brands’s MKG teams, ensuring compliance with brand policies and guidelines.

✅ Liaise with local and international digital agencies for the design, implementation, and optimization of digital campaigns.

✅ Generate digital content for Print, social media & digital use, in partnership with the Creative Agency and Talents

✅ Manage the website development with the digital agency and update content regularly with news, press, new services, new assets, etc.

✅ Design and execute the local and international media plan.

✅ Design the SM calendar for hotels, with the assistance of the creative agency.

✅ Design the hotels’ DB campaigns, via Newsletter, Viber, etc.

✅ Liaise with Local and International PR agencies to successfully promote the (opening of the) hotels and boost awareness and desirability with press releases, media trips, and influencer visits.

✅ Manage Photo and video shootings and ensure the approved assets are shared with all stakeholders.

✅ Manage the design and creation of the Hotel’s collateral material.

✅ Review and monitor the MKG budget of the hotels on a monthly basis.

✅ Contribute to the hotel services and experiences offering in co-operation with the Operation Team and Hotel Manager.

✅ Support the Sales team with the provision of the required material to promote the Hotels in Wholesalers, OTA, B2B, etc.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree; preferred in Marketing or Hospitality

Experience: Three to five years of previous employment in a related position, in hospitality, luxury brands, international brands, or digital/advertising agencies.

Required Skills:

• Social media and digital campaigns understanding.
• Fluency in English
• Canva, Photoshop or other designing tool use, preferred.

Preferred Skills:

• Experience in the hospitality industry
• Knowledge of the Greek market

ASSUMPTION: Candidates with experience in the hospitality industry or knowledge of the Greek market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on market research for similar roles in the hospitality industry in Greece)

Benefits:

• Competitive Compensation & benefits package
• A dynamic and inclusive working environment with international exposure
• Career development and learning opportunities
• Wellbeing Program
• Reward & Recognition programs for high performing individuals

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the hospitality industry in Greece. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• SWOT Hospitality is a management and consulting company that supports owners and investors in developing innovative, intelligent, and well-executed food and beverage concepts.
• The company offers turnkey restaurant consulting and management services, ranging from planning and feasibility to concept development and project execution to ongoing management and audit services.
• SWOT Hospitality aims to create a new era of lifestyles and desires in how tomorrow's guests will eat, drink, socialize, and entertain.

Company Specialties:

• Guest experience design
• Concept development
• Feasibility studies
• Case studies
• Business plan development
• Project management
• PR and social media
• Menu design and development
• Product innovation
• Startup mentoring
• Best practice adaptation

Company Website: https://www.swothospitality.com/

ASSUMPTION: SWOT Hospitality is a growing company in the hospitality industry, with a focus on innovation and creating unique guest experiences.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Director and works closely with various teams, including Operations, Sales, and Creative.

Work Arrangement: On-site, full-time, with occasional remote work as required

Growth Opportunities:

• Potential career progression within the Marketing department or broader organization
• Opportunities to work on diverse projects and gain exposure to different aspects of the hospitality industry
• Chance to develop skills in marketing, project management, and stakeholder communication

ASSUMPTION: This role offers opportunities for professional growth and development within the hospitality industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of approximately 664,000 people.
• The city is known for its rich history, vibrant culture, and bustling nightlife.
• Athens is also a major economic, financial, and cultural center of Greece.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with occasional weekend work as required

ASSUMPTION: Athens offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Director
• Final interview with senior management or stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital campaign expertise
• Project management skills
• Stakeholder communication and collaboration
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing and hospitality experience
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research SWOT Hospitality and be prepared to discuss how your skills and experience align with the company's mission and values
• Prepare questions to ask the interviewer about the role, team, or company

ATS Keywords: Marketing, Brand Development, Digital Campaigns, Content Generation, Website Management, Media Planning, Social Media, Public Relations, Photography, Video Production, Budget Management, Collaboration, Sales Support, Fluency in English, Design Tools

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with the company.

🛠️ Tools & Technologies

• Canva or other designing tools
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Customer focus

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you results-driven and able to manage multiple projects simultaneously?
• Do you have strong communication and collaboration skills?
• Are you adaptable and able to learn new tools and technologies quickly?

ASSUMPTION: Candidates who are a strong cultural fit with SWOT Hospitality will be more likely to succeed in this role and contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market or company priorities
• Developing and implementing effective marketing strategies for diverse hotel properties

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the hospitality industry.

📈 Similar Roles Comparison

• Marketing Manager (Hospitality) vs. Marketing Manager (Retail): Both roles require strong marketing and project management skills, but the hospitality industry has unique challenges and opportunities related to customer experience and brand management.
• Marketing Manager (SWOT) vs. Marketing Manager (Competitor): SWOT Hospitality is a growing company with a focus on innovation and unique guest experiences, while competitors may have more established brands and market positions.
• Marketing Manager (SWOT) vs. Marketing Coordinator (SWOT): The Marketing Manager role is more senior and requires strategic decision-making, while the Marketing Coordinator role focuses on tactical execution and support.

ASSUMPTION: Candidates should research the hospitality industry and SWOT Hospitality's competitors to better understand the unique challenges and opportunities of this role.

📝 Sample Projects

• Developing and implementing a successful social media campaign for a new hotel opening
• Managing a website redesign and launch for a hotel property
• Collaborating with a PR agency to secure media coverage for a hotel grand opening
• Designing and executing a local and international media plan for a hotel property
• Managing a photo and video shooting for a hotel property and ensuring approved assets are shared with all stakeholders

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing Manager role at SWOT Hospitality.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the hotel properties in the current market?
• How does SWOT Hospitality support the growth and development of its marketing team members?
• What is the company's approach to brand management and consistency across hotel properties?
• How does the Marketing team collaborate with other departments, such as Operations and Sales?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and hospitality experience
• Prepare a cover letter that explains your interest in the role and how your skills and experience align with SWOT Hospitality's mission and values
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.