🔹 Job Title: Marketing Manager - Taiwan & South East Asia Myprotein
🔹 Company: THG
🔹 Location: Manchester, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Taiwan and South-East Asia
- Managing brand's social media channels and influencer relationships
- Optimizing marketing channels to meet performance goals
- Collaborating with cross-functional teams to execute campaigns and drive growth
- Analyzing market trends and consumer behavior to inform strategy
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Marketing Strategy Development & Execution
- Develop and implement marketing strategies for Taiwan and South-East Asia that align with Myprotein’s business objectives and growth targets.
- Collaborate with cross-functional teams to execute campaigns and drive growth.
- Monitor, analyze, and report key performance indicators (KPIs) to increase the efficiency of marketing activities and ensure the best possible balance of ROI and growth.
*ASSUMPTION:* The successful candidate will have a proven track record in developing and executing marketing strategies in the APAC region.
✅ Social Media Management
- Manage the full end-to-end influencer relationship, from initial outreach to payment processing, with a primary focus on the Taiwan market.
- Manage and optimize channels including influencers, paid media, and events to meet performance goals.
*ASSUMPTION:* Experience in managing influencer relationships and optimizing marketing channels is essential for this role.
✅ Campaign Development & Execution
- Input into creative campaign ideas and strategies to build regional brand awareness and lead the go-to-market strategy for multi-channel marketing campaigns.
*ASSUMPTION:* Candidates should have experience in developing and executing creative marketing campaigns in the APAC region.
🎯 Required Qualifications
Education:
- Degree qualified with a strong academic record
Experience:
- 2+ years of relevant experience in digital marketing, fast-paced work environment/industry preferred
Required Skills:
- Fluent in English and Mandarin (both written and spoken)
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proven ability to manage teams and stakeholders
- Experience with P&L management (preferred)
- Knowledge of digital marketing channels and e-commerce
- Entrepreneurial thinking and ability to work autonomously
- Interest in Fitness or Sports Nutrition (beneficial)
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the APAC market and consumer behavior
*ASSUMPTION:* Candidates should have a strong understanding of the APAC market and consumer behavior to excel in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and qualifications)
Benefits:
- 25 days annual leave plus bank holidays
- Enhanced maternity and paternity pay, depending on length of service
- Up to 10 days compassionate leave
- Buy back up to 3 days each year
- Unlock 2 days volunteer leave after 12-months
- Access to on-site gym and physio
- Access to in-house GP, CBT therapist, and Employee Assistance Programme (EAP)
- Subsidized bus pass from Manchester City Centre to ICON office
- Up to 50% staff discount on THG brands
- On-site staff shop and barber
- Referral bonus up to £1,000
- Anniversary gifts at 5 and 10 years of service
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on online and digital platforms for Beauty and Sports Nutrition
Company Size: Medium (1,001-5,000 employees)
Founded: 2004, with headquarters in Manchester, UK
Company Description:
- THG PLC is a global e-commerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition.
- THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands.
- THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
Company Specialties:
- Retail
- Online
- Market Place
- Clothing
- Data
- Wellbeing
- Sports Nutrition
- Brand Building
- Beauty
- and Ecommerce
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression within the organization
Reporting Structure: Reports directly to the General Manager - Asia
Work Arrangement: On-site, fully office-based, with a flexible work arrangement that allows for remote work when necessary
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Exposure to a wide range of marketing activities and consumer markets
*ASSUMPTION:* The successful candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they arise.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art office space with on-site amenities, including a gym and staff shop
Office Location(s): ICON, WA15 0AF, Manchester, United Kingdom
Geographic Context:
- Manchester, UK, is a vibrant, multicultural city with a rich history and a thriving digital and tech industry.
- The city offers a high quality of life, with excellent shopping, dining, and entertainment options, as well as easy access to beautiful countryside and cultural attractions.
Work Schedule:
- Standard office hours: Monday-Friday, 9:00 AM - 5:30 PM
- Flexible work arrangement that allows for remote work when necessary
*ASSUMPTION:* The successful candidate will be comfortable working in a dynamic, fast-paced office environment and able to balance remote and on-site work effectively.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. On-site or virtual interview with the hiring manager
4. Final interview with senior leadership or stakeholders
Key Assessment Areas:
- Cultural fit and alignment with THG's values
- Marketing strategy development and execution
- Social media management and influencer relationship experience
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
3. Research THG's business, industry, and competition to demonstrate your understanding of the market and the company's position within it.
4. Practice your presentation or pitch for the role, focusing on your unique value proposition and how you can contribute to THG's success.
ATS Keywords: Digital Marketing, Social Media Management, Influencer Marketing, Marketing Strategy, APAC Region, P&L Management, Data-driven, Consumer Behavior, E-commerce, Team Management, Stakeholder Relationship Management
*ASSUMPTION:* The successful candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they arise.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Hootsuite
- Asana
- Microsoft Office Suite
- Adobe Creative Suite (optional)
- Marketing automation tools (e.g., Marketo, HubSpot) (preferred)
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and resilient
- Entrepreneurial and innovative
Self-Assessment Questions:
1. How do you approach developing marketing strategies for new or emerging markets, such as Taiwan and South-East Asia?
2. Can you describe a time when you managed a team or project to achieve a significant marketing goal or overcome a challenge?
3. How do you stay up-to-date with market trends and consumer behavior in the digital landscape, and how do you incorporate this knowledge into your marketing strategies?
4. Can you provide an example of a successful influencer marketing campaign you've managed, and what key metrics you used to measure its performance?
5. How do you balance the need for short-term results with long-term brand building and growth strategies?
*ASSUMPTION:* The successful candidate will be a strong cultural fit for THG, with a proven track record in developing and executing marketing strategies in the APAC region and a passion for driving growth and innovation in the digital landscape.
⚠️ Potential Challenges
1. Managing multiple stakeholders and teams across different time zones and cultures
2. Balancing short-term performance goals with long-term brand building and growth strategies
3. Adapting to a dynamic and fast-paced work environment with shifting priorities and deadlines
4. Navigating the complexities of the APAC market, including language barriers and cultural nuances
5. Ensuring consistent brand messaging and customer experience across multiple channels and touchpoints
*ASSUMPTION:* The successful candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they arise.
📈 Similar Roles Comparison
1. Marketing Manager - APAC Region (Tech Company)
- Focuses on driving growth and brand awareness for a tech company in the APAC region
- Requires strong technical knowledge and experience in digital marketing for tech products
- Offers opportunities to work with cutting-edge technology and innovative marketing strategies
- Focuses on managing marketing campaigns and brand strategy for a large consumer goods company
- Requires experience in brand management, consumer behavior, and retail marketing
- Offers opportunities to work with established brands and established marketing channels
3. Digital Marketing Manager - E-commerce (Retail)
- Focuses on driving online sales and customer acquisition for a retail e-commerce platform
- Requires strong experience in e-commerce marketing, SEO, and PPC advertising
- Offers opportunities to work with a diverse range of products and target audiences
*ASSUMPTION:* The successful candidate will have a strong understanding of the APAC market and consumer behavior, as well as relevant experience in digital marketing, brand management, and e-commerce.
📝 Sample Projects
1. Taiwan Market Entry Strategy
- Develop a comprehensive market entry strategy for Myprotein in Taiwan, including market research, competitive analysis, and go-to-market plan
2. Social Media Campaign for Southeast Asia
- Design and execute a social media campaign to drive brand awareness and customer acquisition in Southeast Asia, targeting key markets such as Indonesia, Vietnam, and the Philippines
3. Influencer Marketing Program for Taiwan
- Develop and implement an influencer marketing program in Taiwan, focusing on key opinion leaders (KOLs) and micro-influencers to drive brand engagement and sales
*ASSUMPTION:* The successful candidate will have a strong understanding of the APAC market and consumer behavior, as well as relevant experience in digital marketing, brand management, and e-commerce.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the broader marketing strategy for Myprotein and THG Nutrition?
3. What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
4. How does the company support the professional development and growth of its marketing team members?
5. What are the key challenges facing the Myprotein brand in the APAC region, and how can this role help address them?
*ASSUMPTION:* The successful candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as they arise.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
4. Research THG's business, industry, and competition to demonstrate your understanding of the market and the company's position within it.
5. Practice your presentation or pitch for the role, focusing on your unique value proposition and how you can contribute to THG's success.
6. Follow up with the hiring manager or HR representative within 7 days of submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📌 Disclaimer
THG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, age, sexual orientation, gender identity, disability, veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates.
THG is committed to providing reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation during the application or interview process, please let us know.
