📌 Core Information
🔹 Job Title: Marketing Manager - Telematics
🔹 Company: Radius Limited
🔹 Location: Ronse, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel marketing campaigns across Belgium, the Netherlands, and France
- Driving lead generation and supporting commercial targets for telematics products
- Collaborating with local sales teams and central marketing to tailor campaigns while ensuring brand consistency
- Monitoring and optimizing campaign performance using data to improve ROI
ASSUMPTION: This role requires a strong understanding of regional market dynamics and cultural nuances, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Plan and execute multi-channel marketing campaigns across Belgium, the Netherlands, and France, supporting local sales objectives
✅ Use digital, outbound, referral, and other channels to drive qualified leads into the sales funnel
✅ Tailor messaging and campaign strategies to the specific needs and behaviors of each local market
✅ Deliver high-quality marketing-generated leads across the BeNeFr region
✅ Monitor and optimize campaigns for performance, using data to improve ROI and support continuous improvement
✅ Work with central digital and content teams to localize global campaigns effectively
✅ Understand the competitive landscape, customer preferences, and regional market trends in Belgium, the Netherlands, and France
✅ Use insights to inform campaign development, content localization, and product positioning in the region
✅ Ensure marketing materials reflect the Radius brand while adapting messaging for local language and cultural relevance
✅ Act as the local guardian of the brand in BeNeFr markets
✅ Partner with regional sales managers, the product marketing team, and customer service to support lead nurturing, onboarding, and retention efforts
✅ Support the launch of new products and features across the region through effective communication and campaign planning
✅ Work with customer support and account management teams to develop communication plans that support customer onboarding, education, and retention
✅ Drive adoption of features and upsell opportunities through targeted campaigns
✅ Track and report on campaign performance and marketing KPIs for BeNeFr markets
✅ Provide regular updates and insights to the Head of Marketing - Europe to inform strategic decisions
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B marketing, ideally in the technology or SaaS sector
Required Skills:
- Fluent in Dutch and French; professional proficiency in English
- Strong understanding of digital marketing channels and campaign management
- Results-driven with experience delivering leads and managing marketing performance
- Excellent communication, organization, and project management skills
- Ability to work independently, but as part of a wider international team
Preferred Skills:
- Experience working in a multinational organization
- Knowledge of the telematics industry
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of regional markets will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated based on market research for mid-level marketing managers in Belgium)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing managers in Belgium. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1990
Company Description:
- Radius is a global business services company founded in the UK in 1990 that now operates in 19 countries across five continents
- Their mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings in fleet and connectivity
- Radius empowers companies through a unique set of solutions, talented team, and an expansive network of specialist partners
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a diverse range of services, offering opportunities for growth and development within the organization.
📊 Role Analysis
Career Level: Mid-Senior level (Managerial)
Reporting Structure: Reports directly to the Head of Marketing - Europe
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to progress to a regional marketing director role
- Opportunities to work on international projects and gain global experience
- Chance to develop skills in cross-functional collaboration and leadership
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Ronse, Belgium
Geographic Context:
- Ronse is a city in the Flemish Region of Belgium, located in the province of East Flanders
- The city has a population of approximately 20,000 people and is known for its historic architecture and cultural events
- Ronse is situated near the Belgian-French border, offering easy access to both countries
Work Schedule: Standard office hours, Monday - Friday, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The work environment is dynamic and international, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the talent team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing - Europe
- Background check and offer extension
Key Assessment Areas:
- Language proficiency in Dutch, French, and English
- Marketing and campaign management skills
- Cultural awareness and understanding of regional markets
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and language skills
- Prepare examples of successful marketing campaigns you've managed, focusing on lead generation and ROI
- Research Radius and the telematics industry to demonstrate your understanding of the business and market trends
ATS Keywords: Marketing Manager, Telematics, B2B Marketing, Digital Marketing, Campaign Management, Lead Generation, Performance Marketing, Multilingual, Belgium, Netherlands, France
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing candidates' marketing skills, language proficiency, and cultural awareness.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation platforms and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Dynamic and fast-paced
- Results-driven and data-focused
- International and multicultural
Self-Assessment Questions:
- How do you adapt your communication style to different cultural contexts?
- Can you provide an example of a successful marketing campaign you've managed, and how you optimized it for performance?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Candidates who align with Radius' company values and thrive in dynamic, international environments will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to the unique cultural nuances and market dynamics of Belgium, the Netherlands, and France
- Balancing brand consistency with local market needs
- Keeping up with industry trends and technological advancements in telematics
ASSUMPTION: Successful candidates will be able to manage multiple projects, adapt to diverse cultural contexts, and stay current with industry trends.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the telematics industry and requires a strong understanding of regional market dynamics
- Radius offers a unique opportunity to work in a global business services company with a diverse range of services and products
- This role offers potential for career growth and development within the organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive lead generation for a new telematics product launch in Belgium
- Localizing global marketing content and adapting messaging for the Dutch and French markets
- Analyzing campaign performance data to optimize ROI and improve marketing effectiveness
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Radius support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the European marketing department?
- How does Radius ensure brand consistency across multiple markets and languages?
- What are the most significant challenges facing the telematics industry, and how does Radius address them?
- What opportunities exist for collaboration and knowledge-sharing between the European marketing team and other global departments?
ASSUMPTION: These questions help candidates better understand the work environment, team dynamics, and company culture at Radius.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/RadiusLimited/744000061841577-marketing-manager-telematics
- Tailor your resume and cover letter to highlight your relevant marketing experience, language skills, and cultural awareness
- Prepare examples of successful marketing campaigns you've managed, focusing on lead generation and ROI
- Research Radius and the telematics industry to demonstrate your understanding of the business and market trends
- Follow up with the Radius talent team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
