Marketing Manager - TFG Rewards

📌 Core Information

🔹 Job Title: Marketing Manager - TFG Rewards

🔹 Company: TFG Careers

🔹 Location: Cape Town, South Africa

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of customer engagement initiatives for TFG Rewards
• Data-driven marketing approach to enhance customer loyalty and lifetime value
• Brand stewardship and creative content strategy, leveraging AI for innovation
• Cross-functional team leadership and stakeholder engagement
• Performance tracking and continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead cross-functional teams. Experience in loyalty programs and AI-driven marketing is crucial for success.

📋 Key Responsibilities

✅ Define and drive marketing strategy for TFG Rewards, aligning with group objectives and customer insights

✅ Manage integrated, omnichannel campaigns to drive acquisition, engagement, and retention

✅ Champion a data-led marketing culture, leveraging analytics, segmentation, and AI tools

✅ Translate strategic goals into actionable marketing plans and iterate based on performance

✅ Act as the custodian of the TFG Rewards brand, ensuring its relevance, resonance, and reach across all customer channels

✅ Build strong partnerships across TFG’s brand portfolio and influence cross-functional teams

✅ Monitor campaign performance, track KPIs, and use data to inform future strategies

ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and data analysis. Strong communication and leadership skills are essential for success.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related field (BCom/BSc preferred)

Experience: 5+ years in loyalty, CRM, or performance marketing, with strong digital experience

Required Skills:

• Strategic marketing planning
• Campaign management
• Data analysis and segmentation
• AI-driven marketing tools
• Cross-functional team leadership
• Stakeholder engagement
• Performance reporting

Preferred Skills:

• Experience with loyalty platforms
• Familiarity with retail marketing
• Proven ability to drive innovation and continuous improvement

ASSUMPTION: Candidates with a strong background in performance marketing, loyalty programs, and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is ZAR 800,000 - 1,200,000 per annum, based on industry standards for a Marketing Manager with 5-10 years of experience in South Africa.

Benefits:

• Medical aid
• Pension fund
• Life insurance
• Employee discounts
• Performance bonuses

Working Hours: Full-time position, Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TFG operates in the retail industry, with a focus on fashion retailing. The company has a diversified portfolio of speciality retail assets across various product categories and consumer segments.

Company Size: TFG has 10,001+ employees, providing ample opportunities for career growth and development.

Founded: TFG was founded in 1932 and has since grown into a global retail group with a presence in 23 countries.

Company Description:

• TFG holds a diversified portfolio of speciality retail assets across various product categories and consumer segments.
• The Group has a portfolio of 35 leading retail brands, with over 4600 outlets in 23 countries on five continents, offering customers a variety of speciality products including fashion apparel, jewellery, cosmetics, sporting apparel, electronics, homeware, and furniture.
• TFG has the largest speciality fashion and lifestyle retail footprint in South Africa and a growing presence in the UK and Australia.

Company Specialties:

• Fashion retailing
• Loyalty programs
• Omnichannel retailing
• Data-driven marketing

Company Website: http://www.tfgcareers.co.za

ASSUMPTION: TFG's extensive retail portfolio and global presence offer unique opportunities for marketing professionals to gain diverse experience and exposure.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Group Marketing Executive.

Reporting Structure: The Marketing Manager will lead a team of marketing professionals and collaborate with cross-functional teams, including Merchandise, Marketing, Retail Operations, Bash, TFG Money, VAS, Infotec delivery, and CRM execution teams.

Work Arrangement: This role is on-site, based in Cape Town, South Africa, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on high-impact projects and drive strategic initiatives
• Exposure to a diverse range of retail brands and consumer segments

ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: TFG's headquarters is a modern, collaborative workspace with a focus on innovation and creativity.

Office Location(s): 340 Voortrekker Road, Parow East, Cape Town, Western Cape 7500, ZA

Geographic Context:

• Cape Town is a vibrant, multicultural city with a strong focus on arts, culture, and outdoor activities
• The Western Cape has a Mediterranean climate, with mild, moderately wet winters and warm, dry summers
• South Africa offers a diverse range of cultures, landscapes, and experiences

Work Schedule: The work schedule is Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for project demands and deadlines.

ASSUMPTION: Cape Town's vibrant culture and diverse landscape provide an enriching environment for professionals to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Group Marketing Executive
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Cross-functional team leadership
• Brand management and creative thinking
• Communication and stakeholder management

Application Tips:

• Tailor your resume to highlight relevant marketing experience, particularly in loyalty programs and data-driven marketing
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Demonstrate your understanding of TFG's business and the role of TFG Rewards in the company's overall strategy

ATS Keywords: Marketing Strategy, Customer Engagement, Data Analysis, Campaign Management, Brand Management, Stakeholder Engagement, Performance Reporting, Loyalty Programs, Digital Marketing, AI Tools, Cross-Functional Leadership, Content Strategy, Customer Segmentation, Personalization, Communication Skills, Analytical Skills

ASSUMPTION: TFG's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media management tools (Hootsuite, Buffer)
• Customer relationship management (CRM) software (Salesforce, Microsoft Dynamics)
• Loyalty platform software (Tangram, Aimia)
• AI-driven marketing tools (IBM Watson, Adobe Sensei)

ASSUMPTION: Familiarity with industry-standard marketing tools and AI-driven platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in data-driven marketing and AI tools?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a marketing objective?
• How do you ensure that your marketing strategies align with the overall business objectives of the organization?

ASSUMPTION: TFG values candidates who are passionate about customer engagement, data-driven marketing, and continuous innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced nature of the retail industry and consumer behavior
• Balancing strategic planning with day-to-day campaign execution
• Adapting to a diverse range of retail brands and consumer segments

ASSUMPTION: Success in this role requires strong project management skills, the ability to prioritize effectively, and a high degree of adaptability.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on loyalty programs and customer engagement strategies
• This role requires a strong understanding of data analysis and AI-driven marketing tools, as well as the ability to translate insights into actionable strategies
• Career progression in this role could lead to leadership positions within the marketing department or expansion into other areas of the business

ASSUMPTION: This role offers unique opportunities for marketing professionals with a strong background in loyalty programs and data-driven marketing to make a significant impact on the organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive member acquisition and retention for TFG Rewards
• Analyzing customer data to identify trends and opportunities for personalized marketing communications
• Collaborating with cross-functional teams to integrate TFG Rewards into retail campaigns and customer journeys

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Manager role for TFG Rewards.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for TFG?
• What are the key priorities for this role in the first 90 days?
• How does TFG support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the TFG Rewards program, and how can this role address them?
• How does TFG measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the strategic direction of the company, their commitment to driving results, and their eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience, particularly in loyalty programs and data-driven marketing
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position
• If applicable, provide examples of successful marketing campaigns you've led and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.