Marketing Manager (Thailand)

📌 Core Information

🔹 Job Title: Marketing Manager (Thailand)

🔹 Company: 12Go Asia

🔹 Location: Bangkok, Thailand

🔹 Job Type: Remote (Full-time)

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Thailand)

🚀 Job Overview

Key aspects of this role include:

• Primary focus on Search Engine Marketing (SEM) campaigns using Google Ads
• Collaboration with data, product, and design teams to deliver measurable results
• Working with influencers and small PR/media campaigns
• Analyzing data to make informed decisions and improve campaign performance
• Staying updated with industry trends and best practices

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and performance metrics.

📋 Key Responsibilities

✅ Develop and manage SEM campaigns using Google Ads

✅ Collaborate with cross-functional teams to create actionable insights and improve campaign performance

✅ Work with influencers and manage small PR/media campaigns

✅ Analyze campaign performance using key metrics (CTR, CPC, CPA, ROAS, LTV, Repeat rate)

✅ Conduct market and competitive analysis, and provide forecasting

✅ Communicate effectively with team members and stakeholders

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of proven experience as an SEM Manager or in a similar role

Required Skills:

• In-depth knowledge of Google Ads and paid search best practices
• Strong analytical skills and data interpretation
• Excellent communication and collaboration skills
• Upper-intermediate level of English and native Thai

Preferred Skills:

• Experience in the travel/transport sector
• Proficiency in SQL
• Certification in Google Ads or similar platforms

ASSUMPTION: Candidates with a strong background in SEM, data analysis, and marketing campaign management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Thailand with 2-5 years of experience, the estimated salary range is THB 60,000 - 100,000 per month. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Engaging work on a product that enables millions of travelers to book their trips daily
• Full-time remote working (5 days a week, 8 hours per day)
• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms)
• Internal growth and internal mobility opportunities
• Competitive annual leave, sick leave, and public holidays
• Annual company offsite in Thailand

Working Hours: 40 hours per week, with flexible hours and the ability to work remotely from Thailand

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: 12Go Asia operates in the travel arrangements industry, offering multimodal online travel services, including train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.

Company Size: 12Go Asia is a mid-sized company with 51-200 employees, providing a collaborative and performance-driven work environment that emphasizes continuous feedback and professional growth.

Founded: 12Go Asia was founded in 2012 and is headquartered in Bangkok, Thailand, with additional offices in Singapore.

Company Description:

• Leading multimodal online travel agency
• Offers a wide range of travel products and services globally
• Emphasizes performance-driven culture and continuous professional growth

Company Specialties:

• Online Travel Agency (OTA)
• Travel
• E-commerce
• Transport
• Tickets
• Flights
• Travel Agency
• Bus
• Train
• Ferry

Company Website: 12go.com

ASSUMPTION: Working at 12Go Asia offers candidates the opportunity to engage with a global product and contribute to its growth in the competitive travel industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in SEM and marketing campaign management.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including data, product, and design.

Work Arrangement: This is a remote, full-time position with flexible hours, requiring the candidate to work from Thailand.

Growth Opportunities:

• Internal growth and mobility opportunities within the company
• Development opportunities, including budget for self-paced learning, global training workshops, and e-learning platforms
• Potential to grow within the marketing department or explore other areas of the business

ASSUMPTION: This role offers candidates the chance to grow both personally and professionally within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Remote (fully remote, with no physical office required)

Office Location(s): Bangkok, Thailand (with additional offices in Singapore)

Geographic Context:

• Bangkok, Thailand, is a bustling metropolis with a vibrant culture and a thriving travel industry
• The city offers a mix of traditional and modern experiences, with numerous attractions, shopping centers, and dining options
• Bangkok is well-connected by public transportation, making it easy to commute within the city

Work Schedule: Full-time remote working, 5 days a week, 8 hours per day, with flexible hours

ASSUMPTION: Working remotely from Bangkok offers candidates the opportunity to enjoy the city's rich culture and amenities while maintaining a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• SEM campaign management skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEM experience and relevant skills
• Prepare examples of successful SEM campaigns you've managed and the results you achieved
• Demonstrate your understanding of the travel industry and 12Go Asia's products and services

ATS Keywords: Google Ads, SEM, marketing campaigns, data analysis, market research, competitive analysis, forecasting, communication, collaboration, Thai, English

ASSUMPTION: The application process for this role will be competitive, and candidates should emphasize their SEM experience and data-driven approach to marketing campaign management.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SQL (preferred)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Continuous feedback
• Professional growth

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a performance-driven environment that emphasizes continuous feedback and professional growth?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a strong data-driven approach to marketing campaign management?

ASSUMPTION: Candidates who are self-motivated, results-oriented, and comfortable working in a collaborative, data-driven environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Keeping up with industry trends and best practices in SEM
• Working remotely and maintaining a healthy work-life balance
• Adapting to a performance-driven work environment with continuous feedback

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions, but with a primary focus on SEM campaigns using Google Ads
• In the travel industry, this role may involve working with a wider range of travel products and services compared to other sectors
• Career progression may include moving into senior marketing roles or exploring other areas of the business, such as product management or business development

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional growth within the travel industry.

📝 Sample Projects

• Developing and managing a successful SEM campaign for a new travel product or destination
• Conducting market research and competitive analysis to inform marketing strategy
• Collaborating with cross-functional teams to create and execute integrated marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role address them?
• How does 12Go Asia support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does 12Go Asia approach work-life balance for remote employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEM experience and relevant skills
• Prepare examples of successful SEM campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.