Marketing Manager - Thailand

📌 Core Information

🔹 Job Title: Marketing Manager - Thailand

🔹 Company: Convatec

🔹 Location: FLD-Bangkok Office, Thailand

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and driving strategic marketing plans
• Achieving sales objectives and driving business growth
• Leading marketing programs and customer engagement
• Collaborating with regional marketing leaders and sales teams
• Managing a team of marketing professionals

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success and achieve sales targets.

📋 Key Responsibilities

✅ Develop and drive the strategic marketing plan, aligning with country’s annual operation plan and overall SEA objectives

✅ Plan and strategize for business growth and achieving sales objectives for the country

✅ Drive and lead marketing plan and programs, such as product launch, portfolio management, KOL/customer engagement, and other marketing activities

✅ Drive the development of sales strategies with the respective sales management team

✅ Put in place infrastructure and systems to support the success of the sales and marketing function

✅ Maintain key customer relationships and develop and implement strategies for expanding the company’s customer base

✅ Collaborate with regional and local marketing leaders to centralize their needs for commercial execution and support their sales performance achievement via an omnichannel communication approach

✅ Partner with global marketing leads to manage the digital activation roadmap and ensure tracking of all assets worldwide in standard dashboards of performance

✅ Drive the adoption of globalization of assets and enable local deployment minimizing the local resources needed

✅ Understand end-to-end customer experience and integrate CRM tools to track leads and enhance customer relationship management

✅ Lead towards developing the market’s omnichannel strategy and activity plan for each major AWC and OC brand/disease area and lead the execution through offline and online channels

✅ Build and track audience and impact metrics; define the best digital media(s) to invest on for ROI optimization

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success and achieve sales targets.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Science, Marketing, or a related field

Experience: Minimum 10 years sales/marketing experience in medical or pharmaceutical related field; Prior OTC and/or distribution management experience with a minimum of 5 years or more in a management role

Required Skills:

• Excellent verbal and written presentation skills
• Ability to plan and manage at both strategic and operational levels
• Consultative and strong interpersonal skills with ability to interact at all levels with both internal and external stakeholders
• Analytical abilities leveraging data, analytics, and industry knowledge to drive acquisition growth and lifetime value metrics
• Review analyses of activities, costs, operations, and forecast data to determine department or division progress toward stated goals and objectives

Preferred Skills:

• Experience in the medical device industry
• Fluency in Thai

ASSUMPTION: Candidates with experience in the medical device industry and fluency in Thai may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on experience and industry standards, the estimated salary range for this role in Thailand is THB 250,000 - 450,000 per month (USD 7,500 - 13,500 per year).

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions
• The company has leading positions in advanced wound care, ostomy care, continence care, and infusion care
• Convatec provides trusted medical solutions to improve the lives of patients and healthcare providers worldwide

Company Specialties:

• Wound Therapeutics
• Ostomy Care
• Continence & Critical Care
• Infusion Devices
• Medical Devices
• Healthcare
• Hospitals
• Engineering
• Commercial
• Research & Development

Company Website: http://www.convatecgroup.com

ASSUMPTION: Convatec is a well-established company in the medical device industry, with a strong focus on innovation and improving patient outcomes.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Country Manager and may have supervisory responsibilities for a team of marketing professionals

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential career progression within the marketing function or broader organization
• Opportunities to work on diverse brands and disease areas
• Exposure to global marketing strategies and best practices

ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): FLD-Bangkok Office, Thailand

Geographic Context:

• Bangkok is the capital and most populous city of Thailand
• The city is a major hub for the medical device industry in Southeast Asia
• Bangkok offers a vibrant culture, rich history, and numerous attractions for residents and visitors alike

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, promoting flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Analytical and problem-solving skills
• Leadership and team management

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Convatec's mission
• Prepare examples of your strategic marketing plans and their outcomes

ATS Keywords: Marketing Management, Sales Strategy, Customer Relationship Management, Digital Marketing, Data Analysis, Team Leadership, Strategic Planning, Budgeting, Interpersonal Skills, Consultative Skills, Portfolio Management, Product Launch, Market Analysis, Omnichannel Strategy, KOL Engagement, Business Development

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and demonstrate their understanding of the role and Convatec's mission.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Data-informed
• Adaptable
• Team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through strategic marketing initiatives?
• Are you comfortable working in a hybrid work environment and collaborating with remote teams?
• Do you thrive in a dynamic, fast-paced environment and enjoy working on diverse brands and disease areas?

ASSUMPTION: Applicants should assess their fit with Convatec's company values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing strategic planning and tactical execution
• Navigating a complex, global organization
• Adapting to a hybrid work environment

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global organization.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director in the medical device industry
• However, this role may have more focus on strategic planning and cross-functional collaboration, as well as a broader scope of responsibilities
• Career progression may vary depending on the organization's structure and opportunities

ASSUMPTION: Applicants should research similar roles in the medical device industry to better understand the market and competitive landscape.

📝 Sample Projects

• Developing a strategic marketing plan for a new product launch
• Conducting market research and analysis to inform marketing strategies
• Managing a team to execute a marketing campaign, from planning to execution to post-campaign analysis

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does Convatec support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does Convatec approach global marketing strategies and localization?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your strategic marketing plans and their outcomes
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.