📌 Core Information
🔹 Job Title: Marketing Manager, The Post
🔹 Company: QuadReal Property Group
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing activities to launch and elevate The Post’s brand
- Generating buzz, customer awareness, traffic, and retail sales
- Fostering partnerships with local institutions for arts and culture programming
- Managing the annual marketing budget and preparing marketing communications materials
- Developing, planning, and executing consumer and community-based events
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills to successfully manage marketing efforts for a unique retail property.
📋 Key Responsibilities
✅ Oversee all aspects of the day-to-day marketing of The Post
✅ Prepare and execute an annual strategic marketing plan
✅ Build and foster strategic partnerships with local institutions
✅ Prepare and manage the annual marketing budget
✅ Develop and produce all marketing communications materials
✅ Develop, plan, and execute consumer and community-based events
✅ Actively collaborate with the Marketing & Tenant Engagement team (Office) to incorporate and leverage office tenants into retail programming
✅ Serve as editor-in-chief of the website and ultimate responsibility for all of The Post’s social channels
✅ Foster positive tenant, consumer, community, and philanthropic relationships
✅ Conduct and evaluate primary and secondary research to evaluate program effectiveness
✅ Assist Leasing, as needed, through research and marketing efforts with the collective goal of achieving 100% tenant occupancy
✅ Explore and integrate emerging AI and technology trends to advance marketing initiatives
✅ Work hand-in-glove with property management team and other property stakeholders
ASSUMPTION: This role involves a wide range of responsibilities, requiring the candidate to be versatile, proactive, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University Degree or College Diploma in Marketing, Public Relations, Journalism, or Business
Experience: Minimum 5-7 years of marketing/communications experience
Required Skills:
- Superior oral and written communication skills (specifically, editing and copywriting)
- Self-starter, who can work independently and under pressure
- Proven social media and digital marketing experience
- Event planning and execution experience
- Out-of-the-box thinker with proven creative and innovative approach to doing things
- Possess a positive, “can do” attitude
- Strong organization and prioritization skills with the ability to manage tight deadlines
- Advanced MS Office Skills (Word, Excel, PowerPoint)
Preferred Skills:
- Experience working in retail or shopping centre industry in a marketing or communications capacity
ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and experience in event planning will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 to $100,000 USD per year
Benefits:
- Performance-Based Incentive Plan
- Comprehensive Health & Dental Benefits
- Defined Contribution Pension Plan
- Paid Time Off
Working Hours: Full-time, typically 40 hours per week, with flexibility based on project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-7 years of experience in Vancouver, British Columbia.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- QuadReal Property Group is a global real estate investment, operating, and development company
- Headquartered in Vancouver, British Columbia, with assets under management totaling $94 billion
- Seeks to deliver strong investment returns while creating sustainable environments that bring value to people and communities
Company Specialties:
- Property Management
- Real Estate Development
- Real Estate Investment
- Operating Companies
- Programmatic Partnerships and through operating platforms in which it holds an ownership interest
Company Website: www.quadreal.com
ASSUMPTION: QuadReal Property Group is a well-established company in the real estate industry, offering opportunities for growth and development in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company
Reporting Structure: Reports to the Vice President- Retail, National Marketing
Work Arrangement: Full-time, on-site position with potential for hybrid or remote work arrangements based on company policies and project demands
Growth Opportunities:
- Potential for career advancement within the marketing department or related fields
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Chance to gain experience in retail marketing and event planning within the real estate industry
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in retail marketing and event planning within the real estate industry, with potential for career growth and advancement.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid or remote work arrangements based on company policies and project demands
Office Location(s): 658 Homer Street, Vancouver, BC V6C 2V4, Canada
Geographic Context:
- Vancouver is a multicultural city with a mild climate and a strong focus on outdoor recreation
- The Crosstown neighbourhood is a vibrant and growing area with a mix of residential, commercial, and retail spaces
- The Post is located in a historic landmark building, offering a unique work environment with a blend of old and new
Work Schedule: Full-time, typically 40 hours per week, with flexibility based on project demands
ASSUMPTION: The location and work environment of this role offer a unique blend of historic and modern elements, with opportunities for outdoor recreation and cultural experiences in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Communication skills, both written and verbal
- Event planning and execution experience
- Creativity and innovation in marketing strategies
- Ability to work independently and manage multiple projects simultaneously
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, event planning, and communication skills
- Provide specific examples of your experience in marketing, event planning, and digital marketing
- Demonstrate your understanding of the role and the company by researching QuadReal Property Group and The Post
ATS Keywords: Marketing, Event Planning, Digital Marketing, Retail Marketing, Brand Launch, Brand Elevation, Customer Awareness, Retail Sales, Strategic Partnerships, Budget Management, Marketing Communications, Consumer Events, Community Engagement, Tenant Relations, Research, Leasing Support, AI Integration, Property Management, Stakeholder Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, event planning experience, and alignment with company values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, social media platforms, and event planning software, as well as familiarity with marketing automation and analytics tools and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Excellence: QuadReal strives for excellence in all aspects of its business
- Integrity: QuadReal conducts its business with the highest ethical standards
- Sustainability: QuadReal is committed to creating sustainable environments that bring value to people and communities
- Collaboration: QuadReal fosters a collaborative work environment that encourages innovation and growth
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for creativity and innovation in marketing strategies
- Collaborative and team-oriented work culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of success in marketing, event planning, and digital marketing?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a dynamic and fast-paced work environment?
- Are you committed to creating sustainable environments that bring value to people and communities?
- Do you align with QuadReal’s values of excellence, integrity, sustainability, and collaboration?
ASSUMPTION: QuadReal Property Group values excellence, integrity, sustainability, and collaboration, and seeks candidates who align with these values and thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing a tight marketing budget and maximizing ROI
- Balancing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including tenants, consumers, community members, and philanthropic organizations
- Keeping up with emerging trends in marketing, digital marketing, and event planning
- Adapting to changes in the retail industry and consumer behavior
ASSUMPTION: This role presents unique challenges and opportunities for marketing professionals to demonstrate their creativity, adaptability, and ability to manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and event planning for a historic retail property
- Similar roles in the retail industry may have a broader focus on retail management, leasing, or property management
- Career paths in retail marketing and event planning may lead to roles in retail management, property management, or marketing management within the real estate industry
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in retail marketing and event planning within the real estate industry, with potential for career growth and advancement.
📝 Sample Projects
- Planning and executing a grand opening event for The Post, including securing sponsors, coordinating vendors, and managing event logistics
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement for The Post
- Conducting market research to assess consumer preferences and trends in the retail industry, and using the findings to inform marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Marketing Manager for The Post may face, requiring a diverse skill set and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for The Post and QuadReal Property Group?
- What are the biggest challenges facing the retail industry, and how can this role address them?
- What opportunities are there for growth and advancement within the marketing department or related fields?
- How does QuadReal Property Group support work-life balance for its employees?
ASSUMPTION: These key questions will help applicants better understand the role, the company, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing, event planning, and communication skills
- Provide specific examples of your experience in marketing, event planning, and digital marketing
- Demonstrate your understanding of the role and the company by researching QuadReal Property Group and The Post
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
