📌 Core Information
🔹 Job Title: Marketing Manager - The Warehouse
🔹 Company: The Warehouse Group
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Hybrid: 3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing effective marketing campaigns for Toys, Leisure, and Tech categories
- Driving major trading events and ensuring impactful marketing activity to drive sales and brand building
- Collaborating with cross-functional teams, suppliers, and agencies to deliver integrated customer experiences
- Managing marketing aspects of the budget and using insights to drive data-driven decision-making
ASSUMPTION: This role requires a strong understanding of retail marketing and a trading mindset. The ideal candidate will be adaptable, retail-savvy, and customer-centric.
📋 Key Responsibilities
✅ Deliver and execute effective marketing campaigns fitting category plans and marketing strategy
✅ Drive major trading events (such as Toy Sale, school holidays) and events to agreed Marketing and Trading calendar
✅ Ensure the category teams are supported with impactful marketing activity to drive sales, profitability, and brand building in line with the brand strategy, category strategy, and trading requirements
✅ Work closely with suppliers, creative, media team, merchandising, operations, and omni experience to ensure marketing activities are integrated, providing a cohesive customer experience
✅ Collaborate with other Marketing Managers/Leads (i.e., Warehouse Stationery) where dual campaigns are being crafted
✅ Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness
✅ Use insights to drive data-driven decision-making and craft marketing activity
ASSUMPTION: This role involves a fast-paced environment with a focus on retail marketing and trading events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in retail marketing or a related field
Required Skills:
- Proven experience in retail marketing
- Strong project management skills
- Excellent stakeholder management skills
- Data-driven mindset
- Strong communication and negotiation skills
- Adaptability and flexibility
Preferred Skills:
- Experience with consumer/shopper behavior analysis
- Familiarity with the New Zealand retail market
ASSUMPTION: While not explicitly stated, a strong understanding of the New Zealand retail market and consumer behavior would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: NZD 80,000 - NZD 100,000 per annum (Based on industry standards for intermediate marketing roles in Auckland)
Benefits:
- Free car parking on-site
- EV charging
- On-site café and gym access
- Great discounts across brands
- Birthday leave
- Wellbeing support
- Excellent opportunities within the business
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range is an estimate based on industry standards for intermediate marketing roles in Auckland. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Consumer Electronics and General Merchandise)
Company Size: 1,001-5,000 employees (Large)
Founded: 1973 (Over 40 years ago)
Company Description:
- Started as a single red "shed" over 40 years ago, The Warehouse Group is now home to iconic Kiwi brands such as The Warehouse, Warehouse Stationery, and Noel Leeming
- Purpose: "Helping Kiwis live better every day"
- Focused on customers and markets, looking to excite, bring joy, and deliver value through products and offerings
Company Specialties:
- Retail and consumer electronics
- General merchandise
- E-commerce and alternative channel business
Company Website: http://www.noelleeming.co.nz/
ASSUMPTION: The Warehouse Group is a well-established retailer with a strong presence in the New Zealand market. This role offers the opportunity to work for a large, successful company with a focus on customer-centric marketing.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports directly to the Category Marketing Lead
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential to work on high-profile campaigns and events
- Opportunities to collaborate with other marketing teams and brands within the group
- Possibility to progress to a senior marketing role within the company
ASSUMPTION: This role offers growth opportunities through working on significant campaigns, collaborating with other teams, and potentially progressing to a senior position within the company.
🌍 Location & Work Environment
Office Type: Corporate office with on-site amenities (café, gym)
Office Location(s): 26 The Warehouse Way, Northcote, Auckland 0627, New Zealand
Geographic Context:
- Auckland is New Zealand's largest city and offers a vibrant, multicultural environment
- Northcote is a suburb located on the North Shore of Auckland, with easy access to public transportation and amenities
- The office is close to shopping centers, restaurants, and other facilities
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: The office location offers a convenient and well-connected work environment with access to on-site amenities and nearby facilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Category Marketing Lead or another senior team member
Key Assessment Areas:
- Marketing and retail experience
- Project management skills
- Stakeholder management and communication
- Data-driven mindset and problem-solving
Application Tips:
- Highlight your retail marketing experience and relevant achievements
- Tailor your resume to emphasize skills and experiences relevant to the role
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research The Warehouse Group and their marketing strategies to show your enthusiasm and understanding of the company
ATS Keywords: Marketing Manager, Retail Marketing, Category Marketing, Trading Events, Marketing Campaigns, Stakeholder Management, Project Management, Data-Driven Decision Making, Consumer Behavior, Brand Building
ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating relevant experience and a strong understanding of the company and role will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Google Analytics and other data analysis tools
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, retail environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong customer focus and data-driven mindset?
ASSUMPTION: The ideal candidate for this role will be adaptable, customer-centric, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various stakeholders and agencies to deliver integrated marketing campaigns
- Adapting to a hybrid work arrangement and balancing office and remote work
- Keeping up with the fast-paced nature of the retail industry and consumer trends
ASSUMPTION: This role may present challenges related to managing multiple projects, working with various stakeholders, and keeping up with the fast-paced retail industry.
📈 Similar Roles Comparison
- This role focuses on category-specific marketing for Toys, Leisure, and Tech, whereas other marketing roles within the company may have a broader or more general focus
- Compared to other retail marketing roles, this position places a strong emphasis on driving major trading events and events
- Career progression in this role may involve moving into a senior marketing role or specializing in a specific category or brand
ASSUMPTION: This role differs from other marketing roles within the company in its focus on category-specific marketing and driving major trading events. Career progression may involve moving into a senior role or specializing in a specific category or brand.
📝 Sample Projects
- Planning and executing a successful Toy Sale event, including promotions, in-store activations, and online campaigns
- Developing a marketing strategy for a new product launch in the Tech category, including market research, target audience identification, and campaign creation
- Collaborating with the Warehouse Stationery marketing team to create a dual campaign for a back-to-school promotion, including integrated marketing activities and customer engagement
ASSUMPTION: These sample projects reflect the key responsibilities and requirements of the role, focusing on category-specific marketing, event planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Warehouse Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does The Warehouse Group approach work-life balance, and what support is available for employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and company culture, as well as opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your retail marketing experience and relevant skills
- Prepare a cover letter explaining your interest in the role and The Warehouse Group, and how your background and skills make you a strong fit
- If applicable, prepare examples of marketing campaigns you've worked on and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
