Marketing Manager - THG Nutrition

📌 Core Information 🔹 Job Title: Marketing Manager - Myprotein ANZ 🔹 Company: THG 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: May 6, 2025 🔹 Experience Level: 5+ years 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Leading the development and execution of local brand strategy and annual activation plans. - Owning the local marketing budget and ensuring cost-effective spending aligned to business goals. - Developing and implementing influencer strategies, managing partnerships and event-based executions. - Creating and executing a content and social media strategy tailored to the ANZ market. - Overseeing localised content creation, including blog and community-based initiatives. - Driving brand visibility through influencer and brand event planning and execution. - Building strategic brand partnerships and managing outreach. - Leading local NPD ideation, campaign execution and media channel proposals. - Collaborating cross-functionally with global teams to maintain brand consistency across channels. - Managing retail and DTC channel alignment for integrated brand planning. - Monitoring campaign performance and presenting insights and optimisation opportunities. - Supporting the launch of new products with tailored messaging and creative localisation. - Aligning with global and regional stakeholders to coordinate asset delivery and campaign timelines. - Championing the brand within the ANZ market, keeping pace with cultural and competitive trends. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance global brand guidelines with local market insights. The ideal candidate will have experience working in a global matrix organisation and be comfortable managing multiple priorities in a fast-paced environment. 📋 Key Responsibilities ✅ Lead the brand’s ANZ marketing agenda by localising and activating global strategies. Develop and execute comprehensive, insight-led local plans to shape brand growth across all channels. ✅ Own the local marketing budget and ensure cost-effective spending aligned to business goals. ✅ Develop and implement influencer strategies, managing partnerships and event-based executions. ✅ Create and execute a content and social media strategy tailored to the ANZ market. ✅ Oversee localised content creation, including blog and community-based initiatives. ✅ Drive brand visibility through influencer and brand event planning and execution. ✅ Build strategic brand partnerships and manage outreach. ✅ Lead local NPD ideation, campaign execution and media channel proposals. ✅ Collaborate cross-functionally with global teams to maintain brand consistency across channels. ✅ Manage retail and DTC channel alignment for integrated brand planning. ✅ Monitor campaign performance and present insights and optimisation opportunities. ✅ Support the launch of new products with tailored messaging and creative localisation. ✅ Align with global and regional stakeholders to coordinate asset delivery and campaign timelines. ✅ Champion the brand within the ANZ market, keeping pace with cultural and competitive trends. ASSUMPTION: The role requires a proactive approach to identifying and capitalising on local market opportunities, as well as the ability to work effectively with global teams to ensure brand consistency and alignment with global strategies. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in marketing, ideally in CPG, FMCG, or health & wellness. - Strong experience in digital marketing, content, and influencer management. - Proven track record of developing and executing brand campaigns from strategy to reporting. Required Skills: - Marketing strategy development and execution. - Budget management and financial acumen. - Influencer marketing and partnership management. - Content creation and social media strategy. - Stakeholder communication and collaboration. - Project management and campaign execution. - Data analysis and performance monitoring. - Local market insights and cultural understanding. Preferred Skills: - Experience working in a global matrix organisation. - Fluency in additional languages, particularly Mandarin or other Asian languages. - Knowledge of the Australian market and consumer behaviour. ASSUMPTION: Candidates should have a strong understanding of the ANZ market, consumer behaviour, and cultural trends. Experience working in a global matrix organisation is highly desirable, as is fluency in additional languages, particularly Mandarin or other Asian languages. 💰 Compensation & Benefits Salary Range: AUD 120,000 - 160,000 per annum (based on experience and market conditions) Benefits: - Hybrid Work schedule (2-3 days on-site per week) - Discretionary bonus scheme, subject to company and personal performance - Discounts across THG Brands - Superannuation contributions - Opportunities for career growth in a global, high-growth organisation Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on market conditions and the company's size. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Retail (E-commerce) Company Size: 1,001-5,000 employees Founded: 2010 (as The Hut Group) Company Description: - THG is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition. - THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. - THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide. Company Specialties: - Retail and online marketplaces - Beauty and wellness products - Sports nutrition and supplements - Data-driven marketing and customer insights - Global brand building and e-commerce platforms Company Website: www.thg.com ASSUMPTION: THG's global presence and extensive product portfolio provide ample opportunities for career growth and development within the organisation. 📊 Role Analysis Career Level: Mid-level to senior (depending on experience) Reporting Structure: Regional Manager - Australia Work Arrangement: Hybrid (2-3 days on-site per week) Growth Opportunities: - Potential to take on additional responsibilities and lead teams as the brand grows in the ANZ market. - Opportunities to collaborate with global teams and contribute to THG's global marketing strategies. - Career progression within THG's global organisation, with potential roles in other markets or at headquarters. ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and contribute to THG's global marketing strategies. 🌍 Location & Work Environment Office Type: Hybrid (2-3 days on-site per week) Office Location(s): Sydney, New South Wales, Australia Geographic Context: - Sydney is Australia's largest city and the capital of New South Wales, with a population of over 5 million people. - The city is known for its harbour, beaches, and diverse cultural scene, with a thriving food and entertainment industry. - Sydney's economy is driven by finance, manufacturing, and tourism, with a strong focus on technology and innovation. Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available. ASSUMPTION: Sydney offers a high quality of life, with a diverse cultural scene, vibrant food and entertainment industry, and ample opportunities for outdoor activities. The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the hiring manager. 3. In-depth behavioural and skills-based interviews with the hiring manager and other team members. 4. Final interview with the regional director or another senior stakeholder. Key Assessment Areas: - Cultural fit and alignment with THG's values. - Marketing strategy development and execution. - Influencer marketing and partnership management. - Data analysis and performance monitoring. - Local market insights and cultural understanding. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioural interview questions that focus on your problem-solving skills, leadership, and adaptability. - Research THG's brand, products, and market position to demonstrate your understanding of the company and the role. - Practice presenting your marketing strategy and ideas for the brand's ANZ growth. ATS Keywords: Marketing strategy, influencer marketing, content creation, social media, brand management, campaign execution, budget management, data analysis, local market insights, cultural understanding. ASSUMPTION: The interview process will focus on assessing your cultural fit, marketing expertise, and ability to work effectively in a global matrix organisation. Thorough preparation and research will be essential for success. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Drive, Google Docs) - Microsoft Office Suite (Word, Excel, PowerPoint) - Social media platforms (Instagram, Facebook, TikTok, etc.) - Influencer marketing platforms (Upfluence, Grin, etc.) - Marketing automation tools (Mailchimp, HubSpot, etc.) - Data analysis tools (Google Analytics, Tableau, etc.) - Project management tools (Asana, Trello, etc.) ASSUMPTION: The role requires proficiency in marketing automation tools, data analysis platforms, and project management software. Familiarity with industry-specific tools and technologies is also beneficial. 👔 Cultural Fit Considerations Company Values: - Empowerment: Championing everyone to live healthier, more active lives. - Boundary-breaking: Challenging conventions and pushing boundaries in the health and wellness industry. - Force for good: Making a positive impact on people's lives and the planet. - Keep it real: Being authentic, approachable, and down-to-earth. Work Style: - Collaborative and cross-functional, with a focus on global teamwork. - Fast-paced and dynamic, with a strong emphasis on results and performance. - Data-driven and analytical, with a focus on continuous improvement and optimisation. - Creative and innovative, with a willingness to take calculated risks and try new approaches. Self-Assessment Questions: 1. How do you align with THG's value of 'empowerment' and what specific initiatives have you led to empower consumers in your previous roles? 2. Can you provide an example of a time when you challenged industry conventions and pushed boundaries in your marketing strategies? 3. How do you ensure that your marketing efforts have a positive impact on people's lives and the planet, while still driving business growth? 4. Can you describe your work style and how it fits with THG's collaborative, fast-paced, and data-driven culture? 5. How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing and influencer management? ASSUMPTION: THG's company culture values authenticity, creativity, and a strong work ethic. Candidates should be able to demonstrate their alignment with these values and provide concrete examples of their fit with the company's work style. ⚠️ Potential Challenges 1. Managing multiple priorities and deadlines in a fast-paced, global organisation. 2. Balancing global brand guidelines with local market insights and consumer preferences. 3. Building and maintaining effective relationships with global stakeholders and regional teams. 4. Adapting to changing market conditions and consumer behaviour in the ANZ market. 5. Ensuring consistent brand messaging and visual identity across multiple channels and touchpoints. ASSUMPTION: The role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and the ability to thrive in a dynamic, global organisation. 📈 Similar Roles Comparison 1. Marketing Manager - Myprotein ANZ vs. Marketing Manager - Myprotein EMEA: - The ANZ role focuses on the Australian and New Zealand markets, requiring a deep understanding of local consumer behaviour and cultural trends. - The EMEA role oversees marketing efforts across Europe, the Middle East, and Africa, with a broader scope and more diverse consumer base. 2. Industry-specific context: - The health and wellness industry is highly competitive and dynamic, with a strong focus on innovation and personalisation. - THG's global presence and extensive product portfolio provide a significant advantage in the market, with opportunities for growth and expansion in both established and emerging markets. 3. Career path comparison: - The ANZ role offers a clear path to progression within THG's global organisation, with potential opportunities to take on additional responsibilities and lead teams as the brand grows. - Career progression may involve moving to other markets or taking on regional or global roles within the organisation. ASSUMPTION: The role presents unique opportunities for career growth and development, with a clear path to progression within THG's global organisation. 📝 Sample Projects 1. Localised content creation for Myprotein ANZ: - Develop and execute a content strategy tailored to the ANZ market, incorporating local consumer insights and cultural trends. - Collaborate with local influencers and brand ambassadors to create authentic and engaging content that resonates with the ANZ audience. 2. Influencer marketing campaign for Myprotein ANZ: - Identify and partner with local influencers who align with the brand's values and resonate with the ANZ audience. - Develop and execute influencer marketing campaigns that drive brand awareness, engagement, and conversions in the ANZ market. 3. Product launch campaign for Myprotein ANZ: - Collaborate with global teams to localise and adapt global product launch campaigns for the ANZ market. - Develop and execute tailored marketing strategies that capitalise on local market trends and consumer preferences. ASSUMPTION: The role offers a wide range of project opportunities, from localised content creation and influencer marketing campaigns to global product launches and brand activations. ❓ Key Questions to Ask During Interview 1. What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals? 2. How does this role fit into the broader marketing strategy for Myprotein and THG Nutrition on a global scale? 3. What are the most significant challenges facing the brand in the ANZ market, and how can this role address these issues? 4. How does THG support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated? ASSUMPTION: The interview process will focus on assessing your understanding of the role, your alignment with THG's values and culture, and your ability to drive results and contribute to the brand's growth in the ANZ market. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://www.thg.com/talent/job-search?gh_jid=4581902101). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for phone or video screening with the hiring manager, focusing on your cultural fit, marketing expertise, and ability to work effectively in a global matrix organisation. 4. Research THG's brand, products, and market position to demonstrate your understanding of the company and the role. 5. Practice presenting your marketing strategy and ideas for the brand's ANZ growth, focusing on your problem-solving skills, leadership, and adaptability. 6. Follow up with the hiring manager within 7 days of your interview, expressing your enthusiasm for the role and reiterating your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.