Marketing Manager- Trade (Publishing)

📌 Core Information

🔹 Job Title: Marketing Manager- Trade (Publishing)

🔹 Company: Church Pension Group Services Corporation

🔹 Location: New York, New York, United States

🔹 Job Type: Regular Full Time

🔹 Category: Publishing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years of experience)

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative marketing and publicity campaigns for books on leadership, spirituality, social justice, and wellness.
• Building relationships with key stakeholders such as authors, book reviewers, and sales teams.
• Participating in trade and library conferences and seasonal sales presentations to the sales team.
• Managing marketing budgets for each book project, ensuring spending aligns with overall objectives.
• Collaborating with the Associate Publicist to secure media coverage and coordinate book signings, author tours, and speaking events.
• Staying informed on current market trends to create new and innovative marketing strategies.

ASSUMPTION: This role requires a dynamic and experienced marketing professional with a strong knowledge of current trends in the publishing industry. They should be able to drive results and have a passion for the book publishing industry.

📋 Key Responsibilities

✅ Develop comprehensive book marketing campaigns for 20-25 books a year, utilizing a variety of channels to increase awareness and drive book sales.

✅ Execute marketing campaigns for frontlist and backlist titles across various channels (social media, email, website, and traditional media).

✅ Develop promotional materials including social media content, book trailers, and newsletters that drive consumer sales.

✅ Build relationships with key stakeholders such as authors, book reviewers, and sales teams.

✅ Participate in trade and library conferences and seasonal sales presentations to the sales team.

✅ Develop partnerships with bookstores, libraries, and other retail organizations.

✅ Manage marketing budgets for each book project, ensuring that spending aligns with overall objectives.

✅ Coordinate book signings, author tours, and speaking events with the Associate Publicist.

✅ Work with the Associate Publicist to secure media coverage (print, online, and broadcast) and coordinate book signings, author tours, and speaking events. Work with outside publicists when necessary.

✅ Participate in product development, packaging (i.e., cover design), and pricing decisions.

✅ Stay informed on current market trends to create new and innovative marketing strategies.

ASSUMPTION: The ideal candidate will be a creative and strategic thinker with the ability to drive results and a passion for the book publishing industry. They should have strong organizational and communication skills, be detail-oriented, and meet deadlines, multitask, and prioritize.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, Business, or a related field is preferred or a combination of education and experience will be considered.

Experience: 4+ years of trade marketing experience in a book publishing house

Required Skills:

• Proven track record in trade book marketing
• Excellent communication and organizational skills
• Strong analytical and project management skills
• Familiarity with current trends in the publishing industry
• Ability to work independently and in a team environment
• Proficiency in Microsoft Office Suite and other relevant software

Preferred Skills:

• Interest in faith-based publishing and social justice related topics
• Fluency in additional languages
• Experience with CRM software

ASSUMPTION: The ideal candidate will have a strong background in trade book marketing, with a proven track record of driving results. They should be highly organized, detail-oriented, and able to multitask and prioritize effectively.

💰 Compensation & Benefits

Salary Range: $72,000 - $90,000 per year

Benefits:

• Medical, Dental, and Vision insurance
• Employer-funded defined benefit pension plan (five-year vesting)
• Employee Life Insurance
• Spouse and Dependent Life Insurance
• Accidental Death and Dismemberment Insurance
• Short-Term Disability (STD) coverage
• Long-Term Disability (LTD) coverage (elected as either pre-tax or after-tax)
• Business Travel Accident Insurance
• Worker’s Compensation
• Employee Assistance Program
• Retiree health insurance (eligible after 10 years)
• Retiree life insurance

Working Hours: 40 hours per week, with a hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the publishing industry, with experience level and location considered. The benefits listed are typical for a company of this size in the financial services industry.

📌 Applicant Insights

🔍 Company Context

Industry: The Church Pension Group (CPG) is a financial services organization that serves The Episcopal Church worldwide. It provides employee benefits, property & casualty coverage, and publishing support.

Company Size: 201-500 employees

Founded: 1917

Company Description:

• CPG is experienced in investment management, relationship management, customer service, retirement and health benefits, underwriting, research, law, and publishing.
• The company values professionalism, compassion, and trustworthiness, and its work is challenging, sophisticated, and meaningful.

Company Specialties:

• Pensions
• Property & Casualty Insurance
• Publishing
• Employee Benefits
• Health & Wellness

Company Website: https://www.cpg.org

ASSUMPTION: As a large, established organization, CPG offers a stable work environment with opportunities for career growth and development. Its publishing division, Church Publishing Incorporated (CPI), focuses on producing books that support the mission and ministry of The Episcopal Church.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Marketing Manager- Trade reports directly to the AVP Marketing.

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department.
• Opportunities to work on high-profile projects and collaborate with senior leadership.
• Possibility to transition into a management role or explore other career paths within CPG.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization. The hybrid work arrangement provides flexibility while maintaining a strong on-site presence for collaboration and relationship building.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): 19 East 34th Street, New York, NY 10016, US

Geographic Context:

• New York City offers a vibrant cultural scene, diverse neighborhoods, and numerous job opportunities.
• The office is conveniently located in Midtown Manhattan, with easy access to public transportation and various amenities.

Work Schedule: Standard office hours (9:00 AM - 5:00 PM, with flexibility for hybrid arrangement)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. The office location in Midtown Manhattan provides easy access to public transportation and various amenities, making it an attractive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Marketing and publicity campaign development
• Relationship building and stakeholder management
• Budget management and financial acumen
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and publishing experience.
• Demonstrate your understanding of the publishing industry and current trends in your application materials.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Be ready to discuss your interest in faith-based publishing and social justice related topics during the interview.

ATS Keywords: Marketing, Trade Book, Publishing, Campaign Development, Stakeholder Management, Budget Management, Communication, Problem-Solving, Industry Trends, Faith-Based Publishing, Social Justice

ASSUMPTION: The application process for this role is likely to be competitive, as CPG is a well-established organization with a strong reputation in the publishing industry. Tailoring your application materials to the specific requirements and preferences of the company is essential for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies listed are commonly used in marketing and publishing roles. Familiarity with these tools and the ability to learn new software as needed are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Compassion
• Trustworthiness

Work Style:

• Collaborative and team-oriented
• Results-driven and detail-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do your personal values align with CPG's core values of professionalism, compassion, and trustworthiness?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful marketing campaign you've led or contributed to? What was your role, and what were the results?

ASSUMPTION: CPG values professionalism, compassion, and trustworthiness in its employees. Candidates should be able to demonstrate these values and provide examples of how their work style aligns with the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including authors, reviewers, and sales teams
• Adapting to changes in the publishing industry and market trends
• Balancing on-site and remote work effectively

ASSUMPTION: This role presents several challenges, including managing multiple projects, working with diverse stakeholders, and adapting to industry changes. Candidates should be prepared to handle these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing roles in the publishing industry in its focus on faith-based publishing and social justice related topics.
• It requires a strong understanding of the specific market and audience for these types of books.
• Compared to other marketing roles, this position may have a more narrow focus but offers the opportunity to make a significant impact on a specific niche within the publishing industry.

ASSUMPTION: This role is unique in its focus on faith-based publishing and social justice related topics. Candidates should be prepared to discuss their interest in and understanding of these specific market segments during the interview process.

📝 Sample Projects

• Developing a marketing campaign for a book on spiritual practices for stress management, including social media content, book trailers, and promotional materials.
• Coordinating a book signing event for an author focused on social justice issues, including logistics, promotion, and on-site management.
• Creating a targeted email marketing campaign for a book on leadership in the faith-based community, including segmentation, personalization, and A/B testing.

ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Manager- Trade may be responsible for in this role. Candidates should be prepared to discuss their experience with similar projects and their approach to marketing and publicity campaigns.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the publishing industry today, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how can I contribute to them effectively?
• How does the company measure the success of marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for collaboration with other departments or teams within the company?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company. Tailoring your questions to the specific aspects of the job and the company's culture shows that you have done your research and are prepared for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing and publishing experience and your interest in faith-based publishing and social justice related topics.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Be ready to discuss your understanding of the publishing industry and current trends during the interview process.
• Follow up with the hiring manager after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.