Marketing Manager (Travel)

📌 Core Information

🔹 Job Title: Marketing Manager (Travel)

🔹 Company: AAA Mid-Atlantic

🔹 Location: Wilmington, DE, 19801

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site and remote work required

🚀 Job Overview

Key aspects of this role include:

• Directing acquisition and retention marketing campaigns for travel products
• Leading strategy, development, and implementation of marketing components
• Collaborating with business line senior leaders for strategic planning
• Developing and managing marketing budgets to achieve sales and revenue goals
• Communicating with executive stakeholders and managing marketing partners

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. The hybrid work arrangement allows for both on-site collaboration and remote flexibility.

📋 Key Responsibilities

✅ Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA via AAA.com or brick and mortar locations.

✅ Responsible for leading the strategy, development, and implementation of all tactical marketing components.

✅ Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.

✅ Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.

✅ Develops, manages, and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals.

✅ Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.

✅ Indirectly manages and directs ACA Marketing Partners.

✅ Partners with Agents + Associates, Sales Managers and Business Line Leadership to create new business events, partnerships and programs.

✅ Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.

✅ Works with external organizational partners and internal and external teams to create and implement marketing materials.

✅ Works with AAA National and other stakeholders regarding the dashboard metrics.

✅ Coordinates tactical marketing programs with Corporate Marketing.

✅ Other duties as assigned.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. The responsibilities require a well-rounded marketing professional with experience in various marketing channels and a strong understanding of the travel industry.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.

Experience: Minimum of 7 years experience, including 5 years in direct marketing and digital marketing. Experience in travel marketing is preferred.

Required Skills:

• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
• Ability to multi-task and manage multiple projects at one time.
• Proven planning and budgeting skills.
• Desktop computing skills, including the use of standard business application software.

Preferred Skills:

• Experience in travel marketing.

ASSUMPTION: The required qualifications indicate a need for a seasoned marketing professional with a strong background in direct and digital marketing, as well as experience in the travel industry.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in the travel industry and the Delaware cost of living)

Benefits:

• Comprehensive health benefits package
• Up to three weeks of paid time off accrued during the first year
• Annual Bonus Plan
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer and company-sponsored volunteer events throughout the year
• Free AAA Premier Membership
• Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability

Working Hours: Full-time, typically 40 hours per week. The hybrid work arrangement requires on-site work and remote work.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the travel industry and the cost of living in Delaware. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on travel, automotive, and insurance services.

Company Size: AAA Mid-Atlantic is a mid-sized organization with 1,001-5,000 employees.

Founded: 1900, with a rich history in providing roadside assistance and expanding services to include insurance, retail, and travel services.

Company Description:

• AAA Mid-Atlantic is dedicated to keeping its associates fulfilled and helping them feel secure.
• The organization offers a diverse range of products and services, providing associates with opportunities to fulfill customer needs while advancing their own careers.
• AAA Club Alliance received the prestigious Ragan Diversity Award for Allyship in Action in 2021 and was a finalist for Ragan’s Corporate Social Responsibility & Diversity Award in 2023 for their Stepping Up for Hunger campaign.

Company Specialties:

• Travel (including trip planning, discounts, and insurance)
• Tour Books, TripTiks, Maps, and Vacation Planning
• Discounts and Savings (including automotive, financial, and lifestyle discounts)
• Automotive Services (including driver training, car buying, roadside assistance, towing, glass replacement, and car insurance)
• Home Insurance
• Banking Services
• Public Safety and Advocacy
• Mobile Battery Services

Company Website: https://www.aaa.com/aaa/212/careers/index.html

ASSUMPTION: AAA Mid-Atlantic is a well-established organization with a diverse range of services, offering opportunities for career growth and development within the consumer services industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and advancement within the marketing department or the broader organization.

Reporting Structure: This role reports directly to the Business Line Senior Leaders and indirectly manages and directs ACA Marketing Partners.

Work Arrangement: Hybrid, requiring both on-site and remote work.

Growth Opportunities:

• Potential for career advancement within the marketing department or the broader organization.
• Opportunities to work on diverse marketing campaigns and projects, expanding skills and expertise.
• Professional development opportunities and tuition reimbursement provided by the company.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. The hybrid work arrangement provides flexibility while maintaining on-site collaboration.

🌍 Location & Work Environment

Office Type: Hybrid, with a headquarters located in Wilmington, DE.

Office Location(s): 1 River Place, Wilmington, Delaware 19801, US

Geographic Context:

• Wilmington, DE is the largest city in the state and serves as its economic and cultural hub.
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
• Wilmington is located near major highways and public transportation, making it easily accessible from other parts of the region.

Work Schedule: Full-time, typically 40 hours per week. The hybrid work arrangement requires on-site work and remote work.

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with hiring managers and/or team members to discuss qualifications, experience, and career goals.
• Background check and reference verification for final candidates.

Key Assessment Areas:

• Marketing expertise and experience in the travel industry.
• Strategic thinking and planning skills.
• Budgeting and project management skills.
• Stakeholder communication and collaboration skills.
• Cultural fit and alignment with the company's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the travel industry.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership, and adaptability.
• Research the company and its values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: Marketing Manager, Travel Marketing, Acquisition Marketing, Retention Marketing, Strategic Planning, Budgeting, Stakeholder Communication, Marketing Campaigns, Marketing Strategies, Marketing Tactics, Marketing Partners, Marketing Materials, Dashboard Metrics, Corporate Marketing

ASSUMPTION: The application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit. Tailoring your application materials and preparing for behavioral interview questions will help you succeed in the application process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, CRM, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions.
• Respect: Valuing the diversity of our employees, members, and customers, and treating them with kindness and consideration.
• Excellence: Striving for continuous improvement in all aspects of our work.

Work Style:

• Collaborative: Working closely with team members and stakeholders to achieve common goals.
• Adaptable: Embracing change and finding innovative solutions to challenges.
• Results-driven: Focusing on achieving measurable outcomes and exceeding expectations.

Self-Assessment Questions:

• Do I align with the company's values of integrity, respect, and excellence?
• Am I comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Do I have a results-driven work style, with a focus on achieving measurable outcomes?

ASSUMPTION: AAA Mid-Atlantic values a collaborative, adaptable, and results-driven work style, with a strong emphasis on integrity, respect, and excellence. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously, requiring strong organizational and time management skills.
• Balancing on-site and remote work, requiring self-motivation and discipline when working remotely.
• Communicating effectively with a diverse range of stakeholders, including executive leaders, marketing partners, and internal/external teams.
• Adapting to changes in marketing strategies, tactics, and priorities, requiring flexibility and resilience.

ASSUMPTION: The role presents challenges related to project management, work-life balance, stakeholder communication, and adaptability. Candidates should assess their ability to manage these challenges before applying.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on travel marketing and the hybrid work arrangement.
• In the travel industry, this role is similar to other marketing manager positions, with a focus on acquisition and retention marketing strategies.
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department or the broader organization, with potential for progression to senior marketing leadership or other related roles.

ASSUMPTION: This role is unique in its focus on travel marketing and hybrid work arrangement, offering opportunities for growth and advancement within the marketing department or the broader organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive leads to AAA.com or brick and mortar locations for a new travel product.
• Collaborating with external organizational partners to create and implement marketing materials for an existing travel product.
• Analyzing dashboard metrics and working with AAA National and other stakeholders to optimize marketing strategies and tactics.

ASSUMPTION: Sample projects for this role involve developing and executing marketing campaigns, collaborating with external partners, and analyzing metrics to optimize marketing strategies and tactics.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall vision and direction for the product marketing programs?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its marketing professionals?
• What is the company's approach to work-life balance and flexibility in the hybrid work arrangement?

ASSUMPTION: Key questions to ask during the interview focus on team structure, role priorities, growth opportunities, and work-life balance in the hybrid work arrangement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the travel industry.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership, and adaptability.
• Research the company and its values to demonstrate your cultural fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.