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Marketing Manager - Travel Retail Europe

coty
Full-time
On-site
Geneva, Genève, Switzerland
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Travel Retail Europe

πŸ”Ή Company: Coty

πŸ”Ή Location: Geneva, GenΓ¨ve, Switzerland

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and executing marketing strategy for a portfolio of brands in the Travel Retail Europe channel
  • Leading brand ownership and monitoring performance
  • Collaborating with various teams to achieve business objectives
  • Working closely with the Global Travel Retail Team and Global Brand Teams
  • Supporting and enabling the Commercial Team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

πŸ“‹ Key Responsibilities

βœ… Define Brands’ strategy for the Travel Retail Europe channel, based on global guidelines but adjusted to distribution and regional needs

βœ… Lead your Brands with full ownership, from strategy to flawless execution

βœ… Be the Single Point Of Contact for your Brands, supporting and enabling the Commercial Team

βœ… Lead the deployment of the Marketing strategy for your Brands to our retailers’ external partners

βœ… Define your Brands’ innovation launch plan, working closely with the Commercial and Multifunctional Teams

βœ… Build the animation and promotional plan for your Brands in mutualized collaboration with the Commercial Team

βœ… Closely monitor Brands’ performance, product launches, execution, sell-in/sell-out quantitative and qualitative information, market trends and opportunities

βœ… Perform monthly business analysis and innovation reviews for your Brands, to be shared with the Global Travel Retail Team and Global Brand Teams, in collaboration with the Commercial and Multifunctional Teams

βœ… Lead key monthly meetings for your Brands (S&OP, MBU)

βœ… Perform assortment rationalization exercises based on Travel Retail Europe consumer needs and business performance, tracking C1 to protect profitability

βœ… Implement forecast process and sufficiency analysis on forecasts for saleables, samples and GWPs, and present recommendations. Monitor merchandising items forecasts

βœ… Perform forecasting and shipment analysis to ensure business objectives are met, and to drive learnings to better plan for the future

βœ… Ensure fit-for-use of toolboxes, challenging and partnering with the Global Travel Retail Team and Global Brand Teams

βœ… Maximize Brand opportunities through finding creative solutions, making sure all executions have been fully approved by the Global Brand Team and the License

βœ… Work on ad-hoc Marketing and Trade Marketing projects for your Brands and lead cross-functional projects

βœ… Spearhead relationships with key internal contacts, with emphasis on effectively influencing and challenging the Commercial Team, as well as the Global Brand Teams, providing them a sound understanding of the Travel Retail Europe channel

βœ… Flexible to any business needs requirements

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to interpret data to make informed decisions and recommendations.

🎯 Required Qualifications

Education: Master's degree in Management and/or Marketing (or related/equivalent discipline)

Experience: Minimum 3 years of Marketing experience in Beauty/Luxury and/or Consumer Goods, with a strong preference for experience in Color Cosmetics and Travel Retail & Trade Marketing

Required Skills:

  • Full mastery of Microsoft Office, especially Microsoft Excel and PowerPoint. Experience with automated reporting tools is a plus (MS Power BI)
  • Strong analytical skills & strategic thinking, yet attention to details. Ability to interpret data to make informed decisions and recommendations
  • Strong collaboration and leadership skills required
  • Sharp organization skills – being able to make the complex simple
  • Excellent written and spoken communication
  • Full proficiency in English. French and other languages a plus

Preferred Skills:

  • Previous experience in Travel Retail & Trade Marketing

ASSUMPTION: This role requires a candidate with a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced, diverse and international environment.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Manager role in Switzerland with 5-10 years of experience)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and international work environment

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Coty operates in the Personal Care Product Manufacturing industry, focusing on fragrances, color cosmetics, skincare, and body care. The company is a global leader in the beauty industry, with a strong presence in the Travel Retail sector.

Company Size: Coty is a large corporation with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth and development.

Founded: 1904, in Paris, France. Coty has a rich history and a strong reputation in the beauty industry, with a track record of innovation and success.

Company Description:

  • Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care
  • The company celebrates and liberates the diversity of beauty, empowering consumers to express their beauty, their way
  • Coty is committed to creating a forward-thinking beauty, with products that provide new, innovative, and simply better science-based solutions

Company Specialties:

  • Fragrances
  • Color Cosmetics
  • and Skin & Body Care

Company Website: http://www.Coty.com

ASSUMPTION: Working at Coty offers a dynamic and international work environment, with opportunities for professional growth and development. The company's large size and extensive resources allow for a wide range of career opportunities and benefits.

πŸ“Š Role Analysis

Career Level: This role is at the Manager level, with significant responsibilities and the opportunity to lead a team and drive business results.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with the Global Travel Retail Team, Global Brand Teams, and the Commercial and Multifunctional Teams.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's needs and the team's requirements.

Growth Opportunities:

  • This role offers the opportunity to work on a diverse portfolio of brands and gain experience in the Travel Retail sector
  • The company's large size and extensive resources provide ample opportunities for career growth and development
  • Coty's commitment to fostering a culture of fearless kindness and diversity creates an environment where employees can thrive and grow

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development. The company's commitment to fostering a culture of fearless kindness and diversity creates an environment where employees can thrive and grow.

🌍 Location & Work Environment

Office Type: Coty's Geneva office is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): Geneva, Switzerland

Geographic Context:

  • Geneva is a multicultural city, with a strong focus on international relations and diplomacy
  • The city is known for its high quality of life, with a wide range of cultural, recreational, and culinary experiences
  • Geneva is strategically located, with easy access to major European cities and the Swiss Alps

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours to accommodate the needs of the team and the business.

ASSUMPTION: Working in Geneva offers a unique blend of cultural diversity, high quality of life, and strategic location. The city's international focus creates a dynamic and multicultural work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Telephone/online introductory meeting
  • First online/in-person interview
  • Second interview
  • Proposal with terms of employment

Key Assessment Areas:

  • Analytical skills and strategic thinking
  • Communication and interpersonal skills
  • Leadership and teamwork abilities
  • Cultural fit and alignment with Coty's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the Travel Retail sector and Coty's brand portfolio
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
  • Showcase your creativity and strategic thinking in your responses

ATS Keywords: Marketing, Trade Marketing, Brand Strategy, Travel Retail, Color Cosmetics, Consumer Goods, Microsoft Office, Forecasting, Business Analysis, Leadership, Collaboration

ASSUMPTION: The application process for this role is competitive, with a focus on assessing the candidate's analytical skills, strategic thinking, and cultural fit. Tailoring your application and preparing for the interview are crucial for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • MS Power BI (or similar automated reporting tools)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and experience with automated reporting tools. Familiarity with project management and marketing automation tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Fearless: Coty encourages employees to be bold, take risks, and challenge the status quo
  • Forward: The company is committed to innovation, continuous learning, and improvement
  • You: Coty celebrates the unique talents, skills, and perspectives of each employee, fostering a culture of inclusivity and diversity

Work Style:

  • Coty's work style is collaborative, with a focus on teamwork, communication, and mutual support
  • The company values creativity, innovation, and strategic thinking
  • Coty fosters a dynamic and fast-paced work environment, with a strong emphasis on results and performance

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working in a multicultural team and collaborating with diverse stakeholders?
  • Do you have a proven track record of driving results and achieving business objectives?
  • Are you passionate about the beauty industry and committed to creating Beauty That Lasts?

ASSUMPTION: Coty's culture is fast-paced, dynamic, and collaborative, with a strong emphasis on results and performance. Candidates should be comfortable working in a multicultural team and driving business results.

⚠️ Potential Challenges

  • The role may require frequent travel to meet with retailers, attend trade shows, and collaborate with global teams
  • The Travel Retail sector can be highly competitive and fast-paced, with a constant need to adapt to changing market trends and consumer preferences
  • The role may require working with a diverse range of stakeholders, including retailers, licensees, and global brand teams, each with their own priorities and objectives
  • The work arrangement for this role is hybrid, which may present challenges in terms of communication, collaboration, and work-life balance

ASSUMPTION: This role presents unique challenges, including frequent travel, a competitive and fast-paced work environment, and the need to work effectively with a diverse range of stakeholders. Candidates should be comfortable with these challenges and able to thrive in a dynamic and fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Travel Retail Europe channel, with a specific emphasis on defining and executing brand strategy for a portfolio of brands
  • Compared to other marketing roles, this position requires a strong understanding of the Travel Retail sector and the ability to work effectively with a diverse range of stakeholders
  • Career paths for this role may include progression to a senior marketing role within the Travel Retail sector or transitioning to a global brand management role within Coty

ASSUMPTION: This role is unique in its focus on the Travel Retail Europe channel and requires a strong understanding of the sector and the ability to work effectively with a diverse range of stakeholders. Career paths for this role may include progression to a senior marketing role within the Travel Retail sector or transitioning to a global brand management role within Coty.

πŸ“ Sample Projects

  • Developing a comprehensive brand strategy for a portfolio of brands in the Travel Retail Europe channel, including market analysis, target consumer identification, and competitive landscape assessment
  • Executing a successful product launch campaign for a new brand in the Travel Retail Europe channel, including merchandising, promotional activities, and consumer engagement initiatives
  • Conducting a comprehensive business analysis and innovation review for a portfolio of brands, including performance assessment, market trend analysis, and strategic recommendations for growth and improvement

ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the Marketing Manager role within the Travel Retail Europe channel. Candidates should be prepared to demonstrate their skills and experience in these areas during the application and interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the most significant challenges facing the Travel Retail Europe channel and how this role addresses them?
  • How does this role collaborate with the Global Travel Retail Team and Global Brand Teams? What are the key priorities and objectives for these relationships?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
  • How does this role balance the need to meet short-term business objectives with long-term strategic planning?
  • What opportunities exist for professional growth and development within this role and the Travel Retail Europe channel?

ASSUMPTION: These key questions help candidates understand the unique aspects of this role, the challenges it presents, and the opportunities it offers for professional growth and development. Asking these questions demonstrates the candidate's interest in the role and their commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
  • Showcase your creativity and strategic thinking in your responses
  • Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.