Marketing Manager - U.S./Canada Cross Boarder Initiatives

DLA Piper

Full-time

On-site

Reston, Virginia, United States

🧪 Conversion Rate Optimization (CRO)

📌 Core Information

🔹 Job Title: Marketing Manager - U.S./Canada Cross Boarder Initiatives

🔹 Company: DLA Piper

🔹 Location: Palo Alto, CA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Business Development

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

Cross-border marketing initiatives between the US and Canada
Collaboration with attorneys and marketing team members across the Americas
Developing and executing marketing plans for local offices
Providing sales support and assisting attorneys with target opportunities
Conducting business and market research, and relationship searches

ASSUMPTION: This role requires a high level of client service orientation, project management, and the ability to generate immediate credibility with firm attorneys. Proficiency with MS Word, Excel, and PowerPoint is essential.

📋 Key Responsibilities

✅ Execute all marketing and business development initiatives

✅ Develop and manage marketing plans for local offices

✅ Ensure national and cross-border marketing initiatives are executed at the local office level

✅ Serve as a key point of contact for marketing/business development support for attorneys in local Canadian offices and within the US-Global Initiatives Team

✅ Serve as a liaison between local office attorneys and other marketing functions

✅ Provide sales support and otherwise assist attorneys in any way needed with target opportunities

✅ Conduct business and market research; conduct relationship searches and other BD functions as required

✅ Assist with identifying speaking and publishing opportunities as part of day-to-day practice management

✅ Update sales pipeline information as needed in conjunction with the Pitches & Proposals Team

✅ Support deal/case tracking efforts as necessary

✅ Other duties as assigned

ASSUMPTION: This role requires strong communication skills, the ability to multi-task and thrive in a fast-paced setting, and a customer service-focused, personal, and detail-oriented approach.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, Journalism, or a related field

Experience: 6+ years of Marketing/Business Development support experience, preferably in the professional services industry

Required Skills:

Proven experience in U.S. and Canada Cross-Border marketing initiatives
Excellent communication skills and the ability to multi-task in a fast-paced environment
Strong client service orientation, project management, and the ability to generate immediate credibility with firm attorneys
Proficiency with MS Word, Excel, and PowerPoint

Preferred Skills:

Fluency in French or Spanish
Experience with CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: This role requires a high level of proficiency in MS Office Suite and a strong understanding of the legal industry. Preferred candidates will have experience working with CRM systems and may have language proficiency in French or Spanish.

💰 Compensation & Benefits

Salary Range: $115,000 - $175,000 per year (depending on the candidate’s geographic market location)

Benefits:

Medical, dental, and vision insurance
401(k) plan
Hybrid work schedule (2-3 days in office)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the legal industry. The actual salary may vary depending on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Legal services

Company Size: 5,001-10,000 employees (Global law firm with offices in over 40 countries)

Founded: 2005 (as a result of a merger between DLA and Piper Rudnick)

Company Description:

DLA Piper is a global law firm helping clients achieve their goals wherever they do business
The firm's pursuit of innovation has transformed its delivery of legal services
DLA Piper delivers exceptional outcomes on cross-border projects, critical transactions, and high-stakes disputes

Company Specialties:

Corporate law
Litigation and dispute resolution
Employment law
Real estate law
Intellectual property law

Company Website: www.dlapiper.com

ASSUMPTION: DLA Piper is a large, global law firm with a diverse range of practice areas. The firm's size and global presence offer opportunities for career growth and exposure to international clients and matters.

📊 Role Analysis

Career Level: Mid-level (6+ years of experience)

Reporting Structure: Reports directly to the Sr. Director of Global Initiatives

Work Arrangement: Hybrid (2-3 days in office)

Growth Opportunities:

Potential to take on more responsibility and advance within the marketing department
Opportunities to work on cross-border initiatives and gain international experience
Possibility to transition into a more senior role within the firm

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and learning.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days in office)

Office Location(s): Palo Alto, CA (with the option to work from other U.S. offices)

Geographic Context:

Palo Alto is located in the heart of Silicon Valley, offering easy access to tech industry events and networking opportunities
The Bay Area provides a diverse range of cultural attractions, outdoor activities, and culinary experiences
The hybrid work arrangement allows for a better work-life balance and reduced commuting time

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 2-3 days per week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the structure and collaboration of an office environment with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

Phone or video screening
In-person or virtual interview with the hiring manager
Final round interview with additional team members
Background check and offer

Key Assessment Areas:

Communication skills and ability to work effectively with attorneys
Project management and organizational skills
Understanding of the legal industry and cross-border marketing initiatives
Technical proficiency with MS Office Suite and CRM systems

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Demonstrate your understanding of the legal industry and cross-border marketing initiatives
Showcase your ability to work effectively with attorneys and other stakeholders
Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and client service orientation

ATS Keywords: Marketing Manager, Cross-Border Initiatives, Legal Industry, CRM, MS Office Suite, Business Development, Project Management

ASSUMPTION: The interview process will focus on assessing your communication skills, industry knowledge, and ability to work effectively with attorneys and other stakeholders. Prepare for behavioral interview questions and be ready to discuss your relevant experience and skills.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
CRM systems (e.g., Salesforce, HubSpot)
Project management tools (e.g., Asana, Trello)
Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Proficiency with MS Office Suite and CRM systems is required for this role. Familiarity with project management and marketing automation tools is preferred.

👔 Cultural Fit Considerations

Company Values:

Collaboration
Innovation
Integrity
Diversity
Excellence

Work Style:

Team-oriented and collaborative
Adaptable and responsive to change
Results-driven and proactive
Strong communication and interpersonal skills
Ability to work effectively with attorneys and other stakeholders

Self-Assessment Questions:

How do you align with DLA Piper's values, particularly 'innovation' and 'collaboration'?
How comfortable are you working in a fast-paced, dynamic environment with attorneys and other stakeholders?
How do you approach project management and ensuring the successful execution of marketing initiatives?

ASSUMPTION: DLA Piper values a diverse and inclusive work environment. Candidates who demonstrate strong communication skills, adaptability, and a client service orientation will thrive in this role.

⚠️ Potential Challenges

Managing multiple priorities and deadlines in a fast-paced environment
Working with attorneys who may have competing demands and expectations
Navigating cross-border marketing initiatives and international regulations
Keeping up with the latest marketing trends and technologies

ASSUMPTION: This role presents unique challenges and opportunities for growth. Successful candidates will be adaptable, proactive, and able to thrive in a dynamic environment.

📈 Similar Roles Comparison

This role differs from other marketing manager positions in its focus on cross-border initiatives and collaboration with attorneys
In the legal industry, marketing managers often work closely with practice groups and attorneys to develop and execute marketing strategies
Career paths for marketing managers in the legal industry may include transitioning into business development or client relationship management roles

ASSUMPTION: This role offers unique opportunities for career growth and development within the legal industry. Candidates should be prepared to discuss their long-term career goals and how this role fits into their professional trajectory.

📝 Sample Projects

Developing and executing a marketing plan for a new practice group focused on international arbitration
Coordinating a cross-border marketing campaign targeting potential clients in the US and Canada
Managing a project to update the firm's website and ensure compliance with accessibility standards

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a marketing manager in this role might undertake. Successful candidates will be able to discuss their relevant experience and how it translates to these types of projects.

❓ Key Questions to Ask During Interview

How does this role support the firm's overall business strategy and growth objectives?
What are the most pressing challenges facing the marketing department, and how can this role address them?
How does the firm measure the success of marketing initiatives, and what key performance indicators (KPIs) are tracked?
What opportunities are there for professional development and growth within the marketing department?
How does the firm support work-life balance, particularly for employees working in a hybrid arrangement?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the firm. Prepare questions that showcase your understanding of the industry and the specific needs of the organization.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for phone or video screening and in-person or virtual interviews with the hiring manager and additional team members
Follow up with the hiring manager after your interview to express your interest in the role
If selected, complete a background check and onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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