📌 Core Information
📌 Core Information
🔹 Job Title: Marketing Manager - U.S./Canada Cross Border
🔹 Company: DLA Piper
🔹 Location: Palo Alto, CA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Business Development
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 6+ years of experience
🔹 Remote Status: Hybrid (2-3 days on-site per week)
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Cross-border marketing and business development between the U.S. and Canada
- Collaboration with attorneys and marketing team members across the Americas
- Developing and executing marketing plans for local offices
- Providing sales support and assisting attorneys with target opportunities
- Conducting market research and relationship searches
ASSUMPTION: This role requires a high level of client service orientation, project management, and the ability to generate immediate credibility with firm attorneys.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Execute all marketing and business development initiatives for local offices and cross-border activities
✅ Develop and manage marketing plans for local offices and cross-border initiatives
✅ Serve as a key point of contact for marketing/business development support for attorneys in local Canadian offices and within the US-Global Initiatives Team
✅ Provide sales support and otherwise assist attorneys in any way needed with target opportunities
✅ Conduct business and market research; conduct relationship searches and other BD functions as required
✅ Assist with identifying speaking and publishing opportunities as part of day-to-day practice management
✅ Update sales pipeline information and support deal/case tracking efforts as necessary
✅ Other duties as assigned
ASSUMPTION: This role requires strong communication skills, the ability to multi-task and thrive in a fast-paced setting, and a customer service-focused mindset.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, Journalism, or a related field
Experience: 6+ years of marketing/business development support experience, preferably in the professional services industry
Required Skills:
- Proficient in MS Word, Excel, PowerPoint
- Strong communication skills (written and verbal)
- Excellent project management skills
- Ability to multi-task and thrive in a fast-paced setting
- Customer service orientation
- Fluency in English
Preferred Skills:
- Prior experience in U.S. and Canada Cross-Border marketing initiatives
- Fluency in French or Spanish
ASSUMPTION: Preferred candidates will have experience working with attorneys and a strong understanding of the legal industry.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $115,000 - $175,000 per year (depending on the candidate’s geographic market location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Flexible work arrangement (hybrid)
Working Hours: Full-time (37.5 hours/week) with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the firm's discretion.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Legal services
Company Size: 5,001-10,000 employees (mid-size)
Founded: 2005 (as a result of a merger between DLA and Piper Rudnick)
Company Description:
- Global law firm with over 4,200 lawyers in more than 40 countries
- Provides a full range of legal services to both corporate and individual clients
- Recognized for its innovative approach to client service and delivery of legal services
Company Specialties:
- Corporate and securities law
- Litigation and dispute resolution
- Banking and finance law
- Real estate law
Company Website: www.dlapiper.com
ASSUMPTION: DLA Piper's global presence and extensive resources enable it to provide clients with comprehensive legal services and support on a local, national, and international level.
📊 Role Analysis
Career Level: Mid-level (6+ years of experience)
Reporting Structure: Reports directly to the Sr. Director of Global Initiatives
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to advance to a senior-level marketing role within the firm
- Opportunities to work on high-profile, cross-border projects
- possibility to gain exposure to various practice areas and industries
ASSUMPTION: This role offers a unique opportunity to gain experience in cross-border marketing and business development within a global law firm.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Palo Alto, CA (with the possibility of working from other U.S. offices)
Geographic Context:
- Palo Alto, CA: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- Other U.S. offices: DLA Piper has offices in major cities across the U.S., providing opportunities for remote work
Work Schedule: Full-time (37.5 hours/week) with flexible hours as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Project management skills
- Customer service orientation
- Understanding of the legal industry and cross-border marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions focusing on your problem-solving skills, teamwork, and adaptability
- Research the firm's industry focus and recent news to demonstrate your interest and preparation
ATS Keywords: Marketing, Business Development, Cross-Border, Legal Industry, Project Management, Client Service, Communication, Global Initiatives, Marketing Plans, Sales Support
ASSUMPTION: The interview process will focus on assessing your fit for the role, cultural alignment, and potential for growth within the firm.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies may vary depending on the firm's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Collaborative
- Inclusive
- Respectful
- Innovative
Work Style:
- Customer-focused
- Team-oriented
- Adaptable
- Results-driven
Self-Assessment Questions:
- How do you handle working with multiple stakeholders with competing priorities?
- Can you provide an example of a successful cross-border project you've managed?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: DLA Piper values candidates who are aligned with their core values and can thrive in a collaborative, innovative, and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with attorneys who have varying levels of engagement and availability
- Navigating the complexities of cross-border marketing and business development
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer service-oriented mindset.
📈 Similar Roles Comparison
- Marketing Manager (Legal Industry) vs. Marketing Manager (Corporate Industry): Legal industry-specific knowledge and experience may be required for this role
- U.S.-based vs. International Marketing Manager: This role focuses on cross-border activities between the U.S. and Canada, requiring specific regional knowledge and experience
- Marketing Manager vs. Business Development Manager: This role combines marketing and business development responsibilities, requiring a broader skill set and understanding of both disciplines
ASSUMPTION: The specific requirements and expectations of this role may vary depending on the firm's specific needs and preferences.
📝 Sample Projects
- Developing and executing a marketing plan for a new practice area focused on cross-border transactions
- Coordinating a cross-border client event, including logistics, speaker management, and promotion
- Creating targeted marketing materials for specific practice groups and industries
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing and business development strategy for the firm?
- What opportunities are there for professional growth and development within the marketing and business development department?
- How does the firm support work-life balance for employees in hybrid and remote roles?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on cross-border marketing and business development
- Prepare a portfolio or examples of your work, if applicable, showcasing your marketing and project management skills
- Follow up with the hiring manager or HR representative within one week of submission, inquiring about the status of your application
- If invited for an interview, research the firm's industry focus, recent news, and client base to demonstrate your preparation and interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
