Marketing Manager, Ukraine & Moldova

📌 Core Information

🔹 Job Title: Marketing Manager, Ukraine & Moldova

🔹 Company: Mondelēz International

🔹 Location: Kyiv, Ukraine (with travel to Warsaw, Poland)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive category performance and P&L delivery.
• Managing cross-functional teams and stakeholders to ensure alignment and effective execution of marketing plans.
• Guiding agencies to deliver consumer and shopper activations that drive brand health and category growth.
• Coaching marketing team members to build leadership capabilities and grow talent.
• Collaborating with equity and innovation teams to develop insight-led communication strategies.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive category performance and P&L delivery across all markets and channels.

✅ Develop and implement consumer and customer activations aligned with brand equity, renovation, and innovations strategy.

✅ Ensure effective working relationships and cross-functional alignment of category marketing plans with sales, business development, PCM, CI, CS&L, and finance teams.

✅ Guide agencies to ensure effective and efficient consumer/shopper activations in accordance with brand plans and activation strategy.

✅ Manage and prioritize resources and investments to deliver category and brand targets and drive ROI across all channels.

✅ Collaborate with equity and innovation teams to develop insight-led and strategically relevant communication that drives brand health and category growth.

✅ Enhance synergies across teams and aligned execution of strategic and operational plans.

✅ Coach marketing team members and build leadership capabilities to grow talent.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Master's degree in Economics or Marketing

Experience: 5-10 years of experience in marketing, with a focus on brand management, category management, or a related field

Required Skills:

• Proven track record in developing and executing marketing strategies based on consumer insights
• Strong understanding of consumer needs, shopper preferences, and customer expectations
• Ability to influence senior stakeholders and manage cross-functional teams
• Fluency in English and Ukrainian; proficiency in Polish is a plus

Preferred Skills:

• Experience working in the FMCG industry
• Knowledge of the Ukrainian and Moldovan markets
• Experience working with global brands

ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) and familiarity with the Ukrainian and Moldovan markets will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between UAH 150,000 - 250,000 per month, based on industry standards for a marketing manager with 5-10 years of experience in the FMCG industry in Ukraine. The final offer will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for hybrid work arrangements based on business needs and team agreement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The final offer will be determined through the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, biscuits, and gum.

Company Size: Mondelēz International is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury Dairy Milk, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is focused on delivering sustainable growth through its strategic priorities of growth, execution, and culture

Company Specialties:

• Production of confectionery, biscuits, and gum
• Brand management and marketing
• Global operations and supply chain management

Company Website: https://www.mondelezinternational.com/

ASSUMPTION: Mondelēz International's large size and global presence offer opportunities for career growth and international exposure. The company's focus on iconic brands and sustainable growth provides a strong foundation for success.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a senior manager or director role with experience and strong performance.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and will have oversight of the marketing team in Ukraine and Moldova.

Work Arrangement: This role is primarily on-site, with the possibility of hybrid work arrangements based on business needs and team agreement.

Growth Opportunities:

• Potential for career progression within the marketing function or into other areas of the business
• Opportunities to work on global brands and gain international experience
• Chance to develop leadership skills through coaching and mentoring team members

ASSUMPTION: This role offers strong growth opportunities for candidates looking to advance their careers in marketing or gain international experience in a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Kyiv, Ukraine (with travel to Warsaw, Poland)

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
• Both cities offer vibrant cultural scenes, rich history, and diverse culinary experiences

Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for hybrid work arrangements based on business needs and team agreement.

ASSUMPTION: The office locations offer dynamic and multicultural work environments, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the recruiter
• First-round interview with the hiring manager
• Second-round interview with the regional marketing director and other team members
• Final interview with the regional HR business partner

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Cultural fit and alignment with Mondelēz International's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Ukrainian and Moldovan markets and the FMCG industry
• Prepare examples of your marketing strategies and their impact on brand performance and P&L delivery

ATS Keywords: Marketing strategy, consumer insights, cross-functional collaboration, brand management, new product development, P&L management, stakeholder influence, team leadership, market opportunities, customer activations, brand equity, communication, resource management, coaching, operational plans, strategic execution

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and cultural fit with Mondelēz International's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management tools (e.g., Asana, Trello)
• Consumer research and insights tools (e.g., Nielsen, Kantar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and inclusive
• Data-driven and insights-focused
• Agile and adaptable

Self-Assessment Questions:

• How do you demonstrate your commitment to loving Mondelēz International's consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or helped others grow in a challenging situation?
• How do you ensure that you do what's right, even in difficult circumstances?

ASSUMPTION: Mondelēz International values candidates who are passionate about their consumers and brands, committed to continuous learning and growth, and dedicated to acting with integrity and accountability.

⚠️ Potential Challenges

• Managing cross-functional teams and stakeholders with varying priorities and expectations
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in the market and consumer behavior
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, multicultural environment.

📈 Similar Roles Comparison

• This role is similar to a Category Manager or Brand Manager position, with a focus on developing and executing marketing strategies to drive category performance and P&L delivery
• Unlike other roles, this position requires a strong understanding of the Ukrainian and Moldovan markets and the ability to work effectively with cross-functional teams and stakeholders
• Career progression in this role may lead to senior manager or director positions within the marketing function or other areas of the business

ASSUMPTION: Candidates with experience in category management or brand management roles may find this position to be a good fit, but should be prepared to adapt their skills to the unique requirements of the Ukrainian and Moldovan markets.

📝 Sample Projects

• Developing a marketing strategy to drive category performance and P&L delivery for a new product launch in the Ukrainian market
• Conducting consumer research to identify market opportunities and inform brand positioning in Moldova
• Managing a cross-functional team to execute a customer activation campaign that drives brand health and category growth in both Ukraine and Moldova

ASSUMPTION: Sample projects for this role may vary depending on the specific needs of the business and the candidate's experience and skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Mondelēz International in the region?
• What are the key priorities for the marketing team in Ukraine and Moldova in the first 90 days?
• How does Mondelēz International support the professional growth and development of its marketing managers?
• What are the most challenging aspects of working in the Ukrainian and Moldovan markets, and how can this role help to address them?
• How does Mondelēz International foster a culture of collaboration and inclusivity within its marketing teams?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wd3.myworkdaysite.com/recruiting/mdlz/external/job/Kyiv-Ukraine/Marketing-Manager--Ukraine---Moldova_R-137806-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies and their impact on brand performance and P&L delivery
• Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
• Prepare for phone or video screens and interviews by researching Mondelēz International's business, values, and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.