Marketing Manager, Ukraine & Moldova

📌 Core Information

🔹 Job Title: Marketing Manager, Ukraine & Moldova

🔹 Company: Mondelēz International

🔹 Location: Kyiv, Ukraine (with travel to Warsaw, Poland)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive category performance and achieve business objectives.
• Managing resources and investments to deliver category and brand targets and drive ROI across all channels.
• Collaborating with cross-functional teams to ensure alignment of marketing plans and effective consumer activations.
• Coaching and building leadership capabilities within the marketing team.
• Traveling to Warsaw, Poland, as needed, to work with regional teams.

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to manage resources effectively. It also involves a significant level of travel between Kyiv and Warsaw.

📋 Key Responsibilities

✅ Develop and implement superior consumer and customer activations aligned with brand equity, renovation, and innovations strategy.

✅ Ensure effective working relationships and cross-functional alignment of the category marketing plans with Sales, BD, PCM, CI, CS&L, and Finance.

✅ Guide agencies to ensure effective and efficient consumer/shopper activations in accordance with brand plans and activation strategy.

✅ Manage and prioritize resources and investments to deliver category and brand targets and drive ROI across all channels.

✅ Collaborate with Equity & Innovation teams to develop insight-led and strategically relevant communication that drives brand health and category growth.

✅ Enhance synergies across teams and aligned execution of strategic and operational plans.

✅ Coach Marketing Team and build leadership capabilities to grow talents.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Master's degree in Economics or Marketing

Experience: 5-10 years of experience in marketing, with a focus on brand management and category marketing

Required Skills:

• Proven track record in development and execution of marketing strategy and programs based on consumer insights.
• Strong cases in development and introduction of new products, discovering new market opportunities, and brand repositioning.
• In-depth understanding of consumer needs, shopper preferences, and customers' expectations.
• Ability to influence senior stakeholders and manage cross-functional teams.
• Fluency in English (both written and verbal).

Preferred Skills:

• Experience working in a multinational corporation.
• Fluency in Ukrainian and/or Russian.

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management and category marketing. Fluency in English is essential, and knowledge of Ukrainian and/or Russian is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $60,000 and $90,000 per year, based on industry standards for a Marketing Manager role in Kyiv, Ukraine, with 5-10 years of experience.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth within the organization.
• Dynamic work environment with a global team.

Working Hours: Full-time position, with standard working hours Monday through Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break). Occasional evening or weekend work may be required to meet deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and includes standard benefits for a full-time employee in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Toblerone. The company operates in over 80 countries and has a strong presence in both developed and emerging markets.

Company Size: Mondelēz International has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for ample opportunities for career growth and development.

Founded: The company was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global leader in biscuits, chocolate, and gum, with a portfolio of power brands that includes Oreo, Cadbury, and Trident.
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is dedicated to sustainable and responsible business practices, with a focus on environmental stewardship, social impact, and ethical sourcing.

Company Specialties:

• Biscuits
• Chocolate
• Gum
• Snacks

Company Website: Mondelez International

ASSUMPTION: Mondelēz International is a well-established and respected company in the global snacking industry, with a strong commitment to sustainability and responsible business practices.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Regional Marketing Director for Eastern Europe.

Reporting Structure: The Marketing Manager will oversee a team of marketing professionals responsible for brand management, consumer insights, and trade marketing.

Work Arrangement: This role is primarily on-site, with a requirement to travel to Warsaw, Poland, as needed. The work arrangement is expected to be hybrid, with a mix of on-site and remote work.

Growth Opportunities:

• Progression to a senior marketing role within the organization, such as Regional Marketing Director or Global Brand Manager.
• Expansion of responsibilities to include additional markets or categories.
• Development of leadership and management skills through coaching and mentoring opportunities.

ASSUMPTION: This role offers significant opportunities for career growth and development within the organization, both in terms of increased responsibilities and progression to more senior roles.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Kyiv, Ukraine, with a requirement to travel to Warsaw, Poland, as needed. The office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): Kyiv, Ukraine (primary office), and Warsaw, Poland (regional office)

Geographic Context:

• Kyiv, Ukraine, is the capital and largest city of Ukraine, with a population of over 2.9 million people. It is a major cultural, political, and economic hub in Eastern Europe.
• Warsaw, Poland, is the capital and largest city of Poland, with a population of over 1.8 million people. It is a major economic and cultural center in Central Europe.

Work Schedule: The standard work schedule is Monday through Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required to meet deadlines or attend events.

ASSUMPTION: The work environment for this role is dynamic and collaborative, with a focus on cross-functional teamwork and stakeholder management. The geographic context of the role requires a willingness to travel between Kyiv and Warsaw as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Mondelēz International careers portal.
• Phone or video screening with the HR department to assess qualifications and fit for the role.
• In-depth interviews with the hiring manager and key stakeholders to discuss the candidate's experience, skills, and cultural fit.
• Final interview with the Regional Marketing Director to discuss the candidate's long-term career goals and fit within the organization.

Key Assessment Areas:

• Marketing strategy development and execution
• Cross-functional collaboration and stakeholder management
• Consumer insights and market analysis
• Leadership and coaching skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management and category marketing.
• Prepare examples of your marketing strategy development and execution, as well as your cross-functional collaboration and stakeholder management skills.
• Demonstrate your understanding of the Mondelēz International brand and its commitment to sustainable and responsible business practices.

ATS Keywords: Marketing strategy, brand management, category marketing, consumer insights, cross-functional collaboration, stakeholder management, leadership, coaching, new product development, market opportunities, brand repositioning

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Consumer insights and market research tools (e.g., Nielsen, Kantar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering business objectives
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate your love for the Mondelēz International brands and commitment to empowering people to snack right?
• Can you provide an example of a time when you grew professionally or helped your team grow in a marketing role?
• How do you balance the need to deliver results with a commitment to ethical and responsible business practices?

ASSUMPTION: Candidates for this role should be able to demonstrate a strong cultural fit with Mondelēz International's values and work style, with a focus on collaboration, results-driven performance, and a commitment to ethical and responsible business practices.

⚠️ Potential Challenges

• Managing a team remotely, with members based in both Kyiv and Warsaw
• Balancing the needs of multiple stakeholders, including global and regional teams, as well as local market teams
• Adapting to a dynamic and fast-paced work environment, with a focus on delivering results and driving business growth
• Navigating a large and complex organization, with multiple layers of management and decision-making processes

ASSUMPTION: The potential challenges for this role are significant, but they also present opportunities for growth and development within the organization.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Category Manager role, with a focus on developing and executing marketing strategies to drive brand growth and deliver business objectives.
• However, this role has a broader scope, with responsibilities for managing a team and collaborating with multiple stakeholders across global and regional teams, as well as local market teams.
• Career progression from this role could include advancement to a senior marketing role, such as Regional Marketing Director or Global Brand Manager.

ASSUMPTION: While this role shares similarities with other marketing roles, its broader scope and focus on cross-functional collaboration and stakeholder management make it unique within the organization.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new product in the Ukrainian market
• Conducting consumer research to identify market opportunities and inform brand repositioning
• Managing a team to execute a large-scale consumer activation event, with a focus on driving brand awareness and engagement

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's ability to develop and execute marketing strategies, manage teams, and collaborate with multiple stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
• How does Mondelēz International support the professional development and career growth of its marketing employees?
• Can you provide an example of a time when the company demonstrated its commitment to ethical and responsible business practices?
• How does this role contribute to the overall business strategy and growth objectives of Mondelēz International?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The key questions to ask during the interview for this role are designed to assess the candidate's understanding of the organization's culture, values, and commitment to professional development and ethical business practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mondelez International careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand management and category marketing.
• Prepare examples of your marketing strategy development and execution, as well as your cross-functional collaboration and stakeholder management skills.
• Demonstrate your understanding of the Mondelēz International brand and its commitment to sustainable and responsible business practices.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.