📌 Core Information
🔹 Job Title: Marketing Manager, Ultra Fast Grocery
🔹 Company: Amazon
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Amazon Fresh's Ultra Fast Grocery (UFG) product in the UAE and KSA markets.
- Driving customer acquisition and retention through targeted campaigns and promotions.
- Collaborating cross-functionally with product, customer experience, analytics, and traffic teams to deliver results.
- Utilizing customer insights and data to inform marketing decisions and optimize performance.
ASSUMPTION: This role requires a high degree of complexity, detail, and responsibility, with a focus on driving growth and customer engagement for the UFG program.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for UFG, including annual and quarterly plans, KPIs, and growth targets.
✅ Drive customer acquisition and retention through promotional campaigns, customer cohort tests, and retention programs.
✅ Analyze campaign performance and customer data to optimize marketing spend and improve customer lifetime value.
✅ Collaborate with cross-functional teams to launch new products, expand categories, and plan seasonal promotions.
✅ Manage campaign calendars, creative direction, and oversight, and ensure consistent branding across all customer touchpoints.
ASSUMPTION: This role involves a high level of strategic planning, execution, and data-driven decision-making to achieve marketing objectives and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of professional non-internship marketing experience, with a focus on data-driven decision-making and cross-functional program execution.
Required Skills:
- Proven experience in developing and executing marketing strategies.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Fluency in Arabic (native speaker preferred).
- Experience working in both the UAE and Saudi markets.
Preferred Skills:
- Experience in the quick commerce or e-commerce industry.
- Proficient in using Excel, Tableau, and CRM tools for demand generation.
- Experience utilizing customer research and metrics to assess marketing program efficacy.
ASSUMPTION: Candidates with a strong background in data analysis, cross-functional leadership, and a proven track record in driving marketing success are well-suited for this role.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (industry standard for a marketing manager with 5-10 years of experience in the UAE).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and sick leave policies.
- Employee discounts on Amazon products and services.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with the required experience level in the UAE. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on innovation, customer obsession, and operational excellence.
Company Size: Amazon is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail.
- Technology and innovation.
- Logistics and supply chain management.
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various teams and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the marketing department or the broader organization.
Reporting Structure: The Marketing Manager, UFG reports directly to the Marketing Director for Amazon Fresh in the Middle East and Africa region.
Work Arrangement: This is an on-site role based in Dubai, United Arab Emirates, with the possibility of occasional remote work or hybrid arrangements.
Growth Opportunities:
- Progression to senior marketing roles within Amazon Fresh or other Amazon business units.
- Expansion into broader marketing or management roles within the organization.
- Potential relocation to other Amazon offices worldwide.
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's large and diverse organization.
🌍 Location & Work Environment
Office Type: Amazon's Dubai office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural city with a thriving business environment and a high quality of life.
- The United Arab Emirates offers a tax-free income and a wide range of recreational and cultural activities.
- The Middle East and Africa region is a strategic growth market for Amazon Fresh.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: Working in Dubai offers applicants the opportunity to live and work in a dynamic, multicultural environment with a high standard of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Amazon Jobs portal.
- Phone or video screening with a member of the HR team.
- In-depth behavioral and technical interviews with marketing managers and directors.
- Final round interviews with senior leadership.
Key Assessment Areas:
- Strategic thinking and marketing planning.
- Data analysis and interpretation skills.
- Cross-functional collaboration and leadership.
- Customer-centric mindset and understanding of the Amazon customer.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of the Amazon customer and the UFG product.
- Showcase your ability to develop and execute data-driven marketing strategies.
ATS Keywords: Marketing strategy, customer acquisition, data analysis, campaign management, cross-functional leadership, Amazon Fresh, UFG, Middle East, KSA, UAE
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, data analysis skills, and cultural fit within Amazon's marketing organization.
🛠️ Tools & Technologies
- Microsoft Excel and Tableau for data analysis and visualization.
- CRM tools (e.g., Marketo, Salesforce) for demand generation and customer segmentation.
- Project management tools (e.g., Asana, Trello) for campaign planning and execution.
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used extensively for data analysis, campaign management, and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Data-driven and analytical.
- Collaborative and cross-functional.
- Fast-paced and innovative.
- Customer-centric and results-oriented.
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a passion for driving customer engagement and growth?
- Are you comfortable working in a fast-paced, data-driven environment and collaborating with cross-functional teams?
- Do you have a proven track record of developing and executing successful marketing strategies?
ASSUMPTION: Candidates who align with Amazon's company values and work style, and who can demonstrate a strong customer-centric mindset and a proven track record in marketing, are well-suited for this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and customer touchpoints simultaneously.
- Balancing strategic planning with day-to-day campaign execution and optimization.
- Navigating a large, global organization and its complex processes.
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on a specific product (UFG) within a broader business unit (Amazon Fresh).
- Marketing managers in other industries may not have the same level of responsibility for driving customer acquisition and retention for a specific product.
- Career progression in this role may differ from that of a more general marketing manager, with a focus on growing within the Amazon Fresh business unit or related product categories.
ASSUMPTION: This role offers unique opportunities and challenges compared to more general marketing management positions, with a focus on driving customer engagement and growth for a specific product within a larger e-commerce platform.
📝 Sample Projects
- Developing and executing a customer acquisition campaign for a new UFG product launch in the UAE.
- Analyzing customer data to identify high-potential customer segments and optimizing marketing spend to improve customer lifetime value.
- Collaborating with the product team to expand the UFG category and planning promotional campaigns to drive customer engagement and adoption.
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the marketing manager role for Amazon Fresh's UFG product.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon Fresh in the Middle East and Africa region?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the key challenges facing the UFG product in the UAE and KSA markets, and how can this role address them?
- How does Amazon's work environment and culture support collaboration and innovation within the marketing organization?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the organization, and the broader marketing strategy for Amazon Fresh's UFG product.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal.
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on data-driven strategies and customer-centric mindset.
- Prepare for interviews by researching Amazon's company values, work style, and the UFG product, and by practicing common marketing interview questions and scenarios.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
