Marketing Manager - UNC Pembroke

📌 Core Information

🔹 Job Title: Marketing Manager - UNC Pembroke

🔹 Company: Aramark

🔹 Location: Pembroke, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing and executing marketing programs to drive sales and consumer satisfaction
• Managing client communications and maintaining effective relationships
• Collaborating with operations teams and other stakeholders
• Providing training and support to ensure brand standards are met
• Participating in contract re-bid/extension processes and assisting with account reviews

ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong interpersonal skills to succeed.

📋 Key Responsibilities

✅ Execute and implement base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades, and increase voluntary meal plan sales

✅ Drive change to result in profitable base business growth for the account(s) and clients

✅ Write and track unit-specific client marketing and communication plans

✅ Enter accurate data and results into the Meal Plan Analytics database

✅ Maintain effective client and customer communications and relations

✅ Participate in contract re-bid/extension processes and assist with EngageIQ and Strategic Account Review processes at other accounts

✅ Manage student peer-to-peer groups and marketing interns to ensure proper execution of sales activities and program logistics

✅ Ensure necessary training and support are provided to the account(s) and that brand standards are fully executed

✅ Collaborate with the Collegiate Hospitality team to implement all national programs

✅ Support front line management with administration of Marketing, Service Excellence, and Suggestive Selling training

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a focus on driving sales and customer satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited college or university

Experience: 2-5 years of experience in sales, marketing, or a related field

Required Skills:

• Sales acumen
• Process management
• Financial acumen and analysis
• Written communication
• Social media marketing
• Negotiation and presentation skills
• Collaboration

Preferred Skills:

• Experience in the hospitality or food service industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in sales, marketing, and team management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a mid-level marketing role in North Carolina)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Tuition assistance
• Employee discounts

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in North Carolina. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Aramark operates in the food service and facilities management industries, serving various sectors including healthcare, education, business, and leisure.

Company Size: Aramark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development.

Founded: Aramark was founded in 1959 and has since grown to become a leading provider of food, facilities, and uniform services.

Company Description:

• Aramark is committed to delivering exceptional experiences to clients and customers
• The company focuses on sustainability and social responsibility
• Aramark offers a range of services, including food and beverage catering, retail operations, and facilities management

Company Specialties:

• Patient and retail food services
• Facility services
• Environmental services
• Asset solutions
• Uniforms

Company Website: https://healthcareinsights.aramark.com/healthcareplus

ASSUMPTION: Aramark's large size and diverse range of services offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Manager reports directly to the District Marketing Manager and works closely with operations teams and other stakeholders.

Work Arrangement: This role is on-site, with minimal travel required.

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities within the marketing department
• Transition to a different department or service line within Aramark

ASSUMPTION: This role offers opportunities for career growth and development within Aramark's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with a casual and collaborative work environment

Office Location(s): Pembroke, North Carolina

Geographic Context:

• Pembroke is a small city in North Carolina with a population of approximately 6,000 people
• The cost of living in Pembroke is relatively low compared to other regions in the United States
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening or weekend events

ASSUMPTION: The on-site work environment in Pembroke offers a casual and collaborative atmosphere, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the District Marketing Manager
• Background check and onboarding

Key Assessment Areas:

• Sales and marketing acumen
• Communication and presentation skills
• Problem-solving and analytical skills
• Team management and leadership potential
• Cultural fit and alignment with Aramark's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your sales, marketing, and team management experiences
• Research Aramark's company culture and values to demonstrate your fit for the organization
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

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