Marketing Manager Unit

📌 Core Information

🔹 Job Title: Marketing Manager Unit

🔹 Company: Aramark

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Aramark’s clients with product innovation, merchandising, and promotions
• Acting as a liaison between Aramark’s marketing team and client locations
• Conducting marketing research and data collection
• Developing strategic plans and innovative strategies to enhance sales and customer satisfaction
• Coordinating special events, promotions, and marketing collateral

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong interpersonal skills to effectively collaborate with clients and internal teams.

📋 Key Responsibilities

✅ Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis

✅ Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

✅ Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)

✅ Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing

✅ Build Relationships with clients, organization department heads and subgroups/ community groups

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship building, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in business or marketing

Experience: At least 3 years of product, marketing, and/or merchandising experience, with 2-3 years of people management experience

Required Skills:

• Proven ability to increase sales and measure the impact/return on investment on implementation of programs
• Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Excellent interpersonal skills including presentation, public speaking, and client interaction skills
• Ability to efficiently utilize social media and MS Office products to accomplish work tasks
• Valid driver’s license and vehicle

Preferred Skills:

• Experience in the healthcare industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or relevant field would be beneficial for understanding the unique needs and regulations of healthcare clients.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Chicago area)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Aramark services

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coordination and client meetings

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the Chicago area. Actual compensation may vary based on factors such as performance, skills, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Aramark operates in the food services, facilities, and uniform services industries, serving various sectors including healthcare, education, business, and corrections.

Company Size: Aramark is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Aramark was founded in 1936 and has since grown into a global leader in its industries.

Company Description:

• Aramark is committed to delivering experiences that enrich and nourish people’s lives
• The company focuses on elevating patient and caregiver experiences in the healthcare industry
• Aramark offers a range of services, including patient and retail food services, facility services, environmental services, asset solutions, and uniforms

Company Specialties:

• Patient & Retail Food Services
• Facility Services
• Environmental Services
• Asset Solutions
• Uniforms

Company Website: https://healthcareinsights.aramark.com/healthcareplus

ASSUMPTION: Aramark’s focus on elevating patient and caregiver experiences in the healthcare industry suggests that this role will involve working closely with healthcare clients to improve their services and offerings.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development within Aramark’s marketing department.

Reporting Structure: The Marketing Manager Unit reports directly to the Marketing Director and may oversee a team of marketing professionals.

Work Arrangement: This is an on-site role based in Chicago, Illinois, with the possibility of occasional travel to client locations.

Growth Opportunities:

• Progression to a senior marketing role within Aramark’s marketing department
• Expansion into other areas of Aramark’s business, such as facility services or environmental services
• Opportunities to work on high-profile projects and initiatives, enhancing the applicant’s skillset and resume

ASSUMPTION: Given Aramark’s size and diverse range of services, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Aramark’s Chicago office is a professional, corporate environment with a focus on collaboration and teamwork.

Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (Headquarters); Chicago, Illinois, US (This role)

Geographic Context:

• Chicago is a major metropolitan area with a diverse population and a thriving business community
• The city offers a range of cultural, entertainment, and recreational opportunities
• Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coordination and client meetings. The role may require occasional travel to client locations.

ASSUMPTION: The work environment for this role is likely to be dynamic and fast-paced, with a focus on collaboration and teamwork. The geographic context of Chicago offers a range of opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications
• Final interview with senior leadership to assess fit for the organization and team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Interpersonal skills and ability to build relationships with clients and internal teams
• Creativity and innovation in marketing strategies and tactics

Application Tips:

• Highlight relevant marketing experience and achievements in the resume, with a focus on quantifiable results and impact
• Tailor the cover letter to the specific role and company, demonstrating a clear understanding of Aramark’s business and the unique needs of its healthcare clients
• Prepare examples of successful marketing campaigns or projects, showcasing the ability to develop and execute strategic plans

ATS Keywords: Marketing Research, Strategic Planning, Sales Support, Event Coordination, Public Relations, Social Media Marketing, Interpersonal Skills, Presentation Skills, Client Interaction, Data Collection, Creativity, Innovation, Team Management, Trend Development, Competitive Analysis, Proactive Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate’s strategic thinking, communication, and interpersonal skills. Tailoring the resume and cover letter to the specific role and company will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
• Presentation software (e.g., PowerPoint, Prezi)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Aramark’s marketing department and the needs of its clients. Familiarity with Microsoft Office Suite and social media platforms is likely to be essential.

👔 Cultural Fit Considerations

Company Values:

• Rooted in Service
• United by Purpose
• Strive to Do Great Things

Work Style:

• Collaborative and team-oriented
• Focused on delivering exceptional results for clients
• Adaptable and responsive to the unique needs of each client

Self-Assessment Questions:

• Do I have a proven track record of driving sales growth and measuring the impact of marketing initiatives?
• Am I comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do I have strong interpersonal skills and the ability to build relationships with clients and internal teams?

ASSUMPTION: Aramark’s company values and work style suggest a strong focus on collaboration, teamwork, and delivering exceptional results for clients. Candidates should be adaptable, responsive, and comfortable working in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic planning and tactical execution
• Working with diverse clients and stakeholders, each with unique needs and expectations
• Keeping up with industry trends and best practices in marketing and promotions

ASSUMPTION: The potential challenges for this role are likely to be related to the dynamic and fast-paced nature of the work, as well as the need to balance strategic thinking with tactical execution and relationship building.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist position in other industries, with a focus on strategic planning, tactical execution, and relationship building
• However, this role is unique in its focus on the healthcare industry and the need to understand the unique needs and regulations of healthcare clients
• Career progression in this role may involve expanding into other areas of Aramark’s business or taking on more strategic responsibilities within the marketing department

ASSUMPTION: While this role shares similarities with marketing positions in other industries, its focus on the healthcare industry and Aramark’s unique business model make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new retail food service concept in a hospital setting
• Conducting market research and competitive analysis to inform the development of a new marketing strategy for a healthcare facility
• Coordinating a special event to celebrate the opening of a new patient café, including catering, decorations, and promotional materials

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and market research to tactical execution and event coordination.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and how this role fits within it?
• What are the most pressing marketing challenges facing Aramark’s healthcare clients, and how does this role address them?
• How does Aramark support the professional development and growth of its marketing team members?
• What opportunities are there for collaboration and knowledge-sharing with other departments within Aramark?
• How does Aramark measure the success of its marketing initiatives, and how does this role contribute to those metrics?

ASSUMPTION: These key questions are designed to assess the candidate’s understanding of the role, the company, and the unique needs of its healthcare clients, as well as their fit for the organization and team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements, with a focus on quantifiable results and impact
• Write a cover letter that demonstrates a clear understanding of Aramark’s business and the unique needs of its healthcare clients
• Prepare examples of successful marketing campaigns or projects, showcasing your ability to develop and execute strategic plans
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.