Marketing Manager - Unscripted

📌 Core Information

🔹 Job Title: Marketing Manager - Unscripted

🔹 Company: UKTV

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing 360 integrated campaigns across the full media mix
• Analyzing data to build insightful briefs and plans
• Building relationships and working with media and creative agencies
• Collaborating with cross-functional teams to enhance brand visibility and performance metrics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to effectively manage campaigns and collaborate with various teams.

📋 Key Responsibilities

✅ Lead high-value and impactful marketing campaigns across the whole media mix to drive audiences to major TV shows

✅ Lead cross-functional teams, with the ability to interact & influence at a senior level

✅ Have a direct impact on viewing figures and share of commercial impacts

✅ Develop new, innovative, and creative solutions to make UKTV's brands and programmes stand out

✅ Manage the day-to-day relationship with external media agency and internal creative agency

✅ Collaborate with colleagues across social, media planning, and comms to maximize owned and earned channels

✅ Hold budgetary responsibility for campaigns and maintain financial controls

✅ Monitor brand/programme/marketing performance and recommend courses of action

✅ Live the UKTV values

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in a similar marketing role, with a focus on integrated campaigns and data analysis

Required Skills:

• Excellent communication and task management skills
• Strong analytical and strategic thinking abilities
• Proven leadership and team management skills
• Excellent attention to detail
• Ability to thrive in a collaborative and inclusive work environment
• Proactive and flexible approach to work
• Outstanding brief writing ability
• Commitment to results and performance obsession
• Genuine passion for TV and love of content

Preferred Skills:

• Experience working with MarTech and workflow systems
• Knowledge of marketing innovations happening inside and outside the entertainment sector

ASSUMPTION: Candidates with a strong portfolio demonstrating their marketing expertise and creative problem-solving skills will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in London)

Benefits:

• Competitive pension scheme
• Private healthcare and dental care
• 25 days' holiday (increasing by one day per year up to a maximum of 30)
• Flexible working hours
• Subsidized gym membership
• Employee assistance program

Working Hours: Full-time (37.5 hours per week), with flexibility to work from home occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 201-500 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 1997 (Established company with a rich history in the broadcasting industry)

Company Description:

• UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love.
• Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi, and Eden – span comedy, entertainment, natural history, factual, and drama.
• UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors, and programme-makers.

Company Specialties:

• Broadcasting
• Media
• TV
• VOD
• Live
• Network
• Acquisitions
• Commissions
• Content
• Recruitment
• Talent
• Development
• Creative

Company Website: UKTV Network

ASSUMPTION: UKTV's diverse range of brands and commitment to British creativity offer applicants a unique opportunity to work on a variety of projects and contribute to the growth of the company.

📊 Role Analysis

Career Level: Mid-level to senior (This role offers opportunities for career growth and development within the marketing department)

Reporting Structure: Reports directly to the Head of Marketing, with cross-functional collaboration with various teams (e.g., Media Planning, Data and Insight, Creative, Scheduling, Commissioning, Comms, and Social)

Work Arrangement: On-site, with occasional flexibility to work from home

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expanding responsibilities and influence across the wider marketing & communications team
• Gaining experience in various aspects of marketing, including media planning, creative, and data analysis

ASSUMPTION: This role provides an excellent opportunity for career growth and development within the marketing department, with the potential to take on more senior responsibilities over time.

🌍 Location & Work Environment

Office Type: On-site, with occasional flexibility to work from home

Office Location(s): 10 Hammersmith Grove, Hammersmith, London, London W6 7AP, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving entertainment industry
• Hammersmith is a bustling district in West London, with excellent transport links and a wide range of amenities
• The office is located near the River Thames, offering scenic views and easy access to local attractions

Work Schedule: Full-time (37.5 hours per week), with flexibility to work from home occasionally

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with cross-functional teams, while the occasional flexibility to work from home offers a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Data analysis and strategic thinking abilities
• Communication and leadership skills
• Cultural fit and alignment with UKTV's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led and the outcomes they achieved
• Research UKTV's brands and programming to demonstrate your enthusiasm for the company's content

ATS Keywords: Marketing Manager, Integrated Campaigns, Data Analysis, Media Planning, Creative Agency, Cross-functional Teams, Brand Visibility, Performance Metrics

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit, with a focus on their ability to manage campaigns and collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• MarTech and workflow systems (if applicable)
• Microsoft Office Suite
• Google Analytics
• Social media management tools
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign management and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Accountability
• Respect
• Excellence

Work Style:

• Collaborative and inclusive
• Results-driven and performance-focused
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment?
• Are you comfortable working in a dynamic environment with constantly changing priorities?
• Do you have a genuine passion for TV and love of content?

ASSUMPTION: Applicants who align with UKTV's values and work style will be more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and varying priorities
• Collaborating effectively with cross-functional teams, each with their own goals and objectives
• Adapting to a dynamic work environment with changing priorities and shifting market conditions
• Balancing the need for creativity and innovation with the requirement to deliver results and meet performance targets

ASSUMPTION: Applicants should be prepared to manage multiple projects simultaneously, work effectively with cross-functional teams, and adapt to a dynamic work environment to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on unscripted programming and the need to collaborate with various teams across the organization
• Industry-specific context: The broadcasting industry is highly competitive, with a strong emphasis on creativity, innovation, and performance
• Career path comparison: This role offers opportunities for career growth and development within the marketing department, with the potential to take on more senior responsibilities over time

ASSUMPTION: Applicants should be aware of the unique aspects of this role and the competitive nature of the broadcasting industry to make an informed decision about their application.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new unscripted TV series, including paid media, owned media, and earned media strategies
• Conducting market research and analyzing data to inform marketing strategies and improve campaign performance
• Managing relationships with external media and creative agencies to ensure the delivery of high-quality campaigns that meet UKTV's brand guidelines and performance targets

ASSUMPTION: Applicants should be prepared to provide examples of their marketing expertise and campaign management skills, with a focus on unscripted programming and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams, such as media planning and creative?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department?
• How does UKTV support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the marketing department's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the UKTV Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led and the outcomes they achieved
• Research UKTV's brands and programming to demonstrate your enthusiasm for the company's content
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.