Marketing Manager (Up to 4000)

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CodeLink

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: Mid to Senior (5-10 years)

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a marketing team to enhance brand presence and drive lead generation.
• Developing comprehensive B2B marketing strategies.
• Aligning marketing initiatives with business objectives for North America.
• Fostering a collaborative team environment through effective leadership.

ASSUMPTION: The role requires a significant focus on strategic leadership in B2B marketing with an emphasis on global exposure and experience, as the target market is North America. This indicates the need for familiarity with cultural nuances and market dynamics in that region.

📋 Key Responsibilities

✅ Develop and implement comprehensive B2B marketing strategies for brand awareness and lead generation.

✅ Conduct market research to inform strategy and design marketing materials.

✅ Lead, mentor, and manage a multidisciplinary marketing team.

✅ Ensure marketing strategies are aligned with business goals.

✅ Monitor performance metrics and refine strategies based on data insights.

ASSUMPTION: The responsibilities suggest a focus on strategic oversight and operational management, indicating the role requires both high-level thinking and practical execution skills.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 5 years in B2B marketing, with at least 2 years managing a marketing team.

Required Skills:

• B2B Marketing Expertise
• Team Management Skills
• Market Research Proficiency
• Content Creation
• Data Analysis
• Strategic Planning

Preferred Skills:

• Familiarity with software development services industry
• International experience

ASSUMPTION: The position prioritizes strategic marketing proficiency and management experience, particularly with large-ticket items and industries with long sales cycles.

💰 Compensation & Benefits

Salary Range: Up to 4000 USD

Benefits:

• Gold level health insurance coverage
• Flexible working time and no overtime
• Allowance for meals, parking, and snacks
• Annual training budget and professional development programs
• Annual leave and company celebrations

Working Hours: Flexible start times up to 10 AM, Monday to Friday

ASSUMPTION: The compensation and benefits package indicates a competitive offering designed to attract top-tier talent, with a strong emphasis on work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Specializes in software development and IT consulting.
• Provides dedicated teams for product development.
• Expertise in web and mobile application development.

Company Specialties:

• React and React Native
• DevOps and Data Engineering
• Quality Assurance and UI/UX Product Design

Company Website: http://www.codelink.io

ASSUMPTION: CodeLink appears focused on leading-edge technology solutions and providing value through professional expertise, suggesting a forward-thinking and innovative company culture.

📊 Role Analysis

Career Level: Targeted at experienced professionals with strategic leadership capabilities.

Reporting Structure: Reports to senior management, likely in a director-level capacity.

Work Arrangement: Hybrid with flexibility in remote and office working days.

Growth Opportunities:

• Chance to lead significant marketing initiatives.
• Potential for career advancement through regular salary reviews.
• Access to training and development programs to enhance skills.

ASSUMPTION: The role offers substantial leadership opportunities, alongside the chance to shape marketing strategies at a high level in a growing international market.

🌍 Location & Work Environment

Office Type: Modern open-space office

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Located in a pivotal tech hub in Vietnam.
• Strong local and international transport links.
• Vibrant environment conducive to innovation and collaboration.

Work Schedule: Flexible schedule Monday to Friday

ASSUMPTION: The working environment is designed to foster creativity and efficiency, aligning with the needs of modern tech professionals.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Technical or HR interview
• Case study or skill assessment
• Final interview with senior management
• Offer and negotiation stage

Key Assessment Areas:

• Marketing strategy development
• Leadership and team management skills
• Data-driven decision making

Application Tips:

• Emphasize B2B marketing experience
• Showcase leadership roles and achievements
• Illustrate familiarity with North American markets

ATS Keywords: B2B Marketing, Team Management, Lead Generation, Strategic Planning, Data Analysis

ASSUMPTION: The company likely uses a rigorous and structured interview process to ensure candidates have the necessary strategic and leadership skills for the role.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• SEO Tools
• Data Analytics Software

ASSUMPTION: The role requires proficiency with digital marketing and analytics tools to optimize strategy development and execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation and excellence in delivery
• Collaboration and teamwork
• Continuous learning and growth

Work Style:

• Flexible and adaptable approach
• Goal-oriented and proactive
• Value-driven work ethics

Self-Assessment Questions:

• How do you approach developing a marketing strategy for new markets?
• What is your experience with managing multicultural teams?
• How do you measure the success of a marketing campaign?

ASSUMPTION: Fits well for candidates who are adaptable, driven, and keen on constant improvement, aligning with high-quality delivery and innovative solutions.

⚠️ Potential Challenges

• Navigating time zone differences when coordinating with North American markets
• Staying current with industry trends amid rapid technological changes
• Managing a diverse team remotely
• Aligning global strategies with local execution

ASSUMPTION: Challenges largely revolve around managing cross-cultural and international market dynamics, which require robust strategic foresight and adaptability.

📈 Similar Roles Comparison

• Marketing Director: Typically focuses more on high-level strategy with less hands-on execution.
• Brand Manager: May have a greater emphasis on product-specific strategy rather than cross-functional team leadership.
• Regional Marketing Manager: Focused on region-specific strategies without the broader NA market lens.

ASSUMPTION: This role uniquely combines strategic oversight with hands-on execution and leadership, requiring a balance of both hard and soft skills.

📝 Sample Projects

• Led a campaign targeting North American markets, increasing lead generation by 30%.
• Developed and implemented a new brand strategy leading to a significant brand awareness uplift.
• Spearheaded a cross-departmental initiative aligning marketing strategies with business objectives.

ASSUMPTION: Sample projects indicate a focus on strategic initiatives that have a direct impact on company growth metrics.

❓ Key Questions to Ask During Interview

• What are the primary objectives for the marketing department in the next year?
• How does the company currently support professional development?
• What are the main challenges faced by the marketing team?
• How does the company define and measure success for this role?
• What is the company culture like in terms of work-life balance?

ASSUMPTION: Key questions aim to reveal expectations, support systems, and company culture, aligning candidate values and career goals with company objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant B2B marketing achievements.
• Prepare examples of past project successes, particularly in lead generation.
• Ready any references that can speak to your strategic and leadership capabilities.
• Familiarize yourself with CodeLink’s product offerings and market focus.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.