Marketing Manager - Upper South

📌 Core Information

🔹 Job Title: Marketing Manager - Upper South

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Surat Thani, Surat Thani, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing local marketing strategies to highlight AIS's products and services
• Managing marketing activities to support Retail & Wholesale and align with company goals
• Utilizing AI and Data Analytics to analyze and improve marketing strategies
• Collaborating with sales teams, headquarters, and partners to execute marketing plans

ASSUMPTION: This role requires a strong understanding of both offline and online marketing communication strategies to effectively reach consumers in the Upper South region.

📋 Key Responsibilities

✅ Highlight AIS's products and services to develop local marketing strategies

✅ Manage marketing activities to support Retail & Wholesale and align with company goals

✅ Utilize AI and Data Analytics to analyze and improve marketing strategies

✅ Collaborate with sales teams, headquarters, and partners to execute marketing plans

✅ Analyze market trends and competitors to propose sales strategies and market share growth

ASSUMPTION: The role may require occasional travel to other regions in Thailand to coordinate with partners and attend marketing events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on both offline and online communication strategies

Required Skills:

• Proven experience in developing and executing marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and team management skills
• Fluency in Thai and proficiency in English
• Knowledge of the Thai telecommunications industry

Preferred Skills:

• Experience with AI and Data Analytics tools
• Familiarity with the Thai consumer market
• Experience working in a matrix organization

ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: THB 60,000 - 100,000 per month (Based on experience and qualifications)

Benefits:

• Medical and dental insurance
• Retirement fund
• Performance-based bonuses
• Employee discounts on AIS products and services

Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (1 hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 2-5 years of experience in Thailand's telecommunications industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Info Service Public Company Limited (AIS) is a leading telecommunications company in Thailand, providing mobile, broadband, and digital services to over 45.7 million subscribers.

Company Size: AIS is a large organization with over 10,000 employees, offering ample opportunities for career growth and development.

Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.

Company Description:

• AIS is committed to providing innovative and high-quality digital services to its customers
• The company is focused on expanding its 5G network and developing new digital services, such as AIS eSports and AIS Insurance Service
• AIS aims to become a Cognitive Tech-Co, supporting Thailand's digital infrastructure and improving the quality of life for all Thais

Company Specialties:

• Mobile network services
• High-speed broadband services
• Digital services, including video, cloud, digital payments, IoT, and eSports

Company Website: http://www.ais.th

ASSUMPTION: AIS's large size and extensive network provide candidates with opportunities to work on diverse projects and collaborate with various teams.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience looking to advance their careers in a dynamic and challenging environment.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and collaborate with various internal teams, such as sales, product, and corporate communications.

Work Arrangement: This is an on-site role based in Surat Thani, with occasional travel to other regions in Thailand.

Growth Opportunities:

• Progression to senior marketing roles within AIS
• Expanding skills and expertise in digital marketing and data analytics
• Gaining experience working in a large, matrix organization

ASSUMPTION: Successful candidates in this role may have opportunities to work on high-impact projects and contribute to AIS's growth in the Upper South region.

🌍 Location & Work Environment

Office Type: AIS's Surat Thani office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Surat Thani is located in southern Thailand and is known for its beautiful beaches and cultural attractions
• The region has a tropical climate, with temperatures ranging from 25°C to 35°C throughout the year
• Surat Thani is well-connected by air, road, and rail, making it easy to travel to other parts of Thailand

Work Schedule: The work schedule is Monday - Friday, 8:30 AM - 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the regional marketing director and other team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy development and execution
• Analytical and problem-solving skills
• Communication and team management skills
• Cultural fit and alignment with AIS's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of AIS's business and the role's requirements
• Prepare examples of marketing campaigns you've worked on and their outcomes
• Be ready to discuss your knowledge of the Thai telecommunications industry and consumer market

ATS Keywords: Marketing strategy, marketing communication, data analytics, team management, market analysis, sales strategy, retail marketing, wholesale marketing, AI technology, consumer behavior

ASSUMPTION: The application process may take up to 4 weeks, depending on the number of candidates and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Line, Instagram)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Data analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and Google Workspace, as well as learning new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving targets
• Collaborative and supportive of team members' growth and development
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
• Do you thrive in a collaborative, team-based work environment?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with AIS's values and be comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing market conditions and consumer behavior
• Collaborating effectively with various internal teams and external partners
• Working in a large, matrix organization with a complex reporting structure

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• This role focuses on developing and executing local marketing strategies, whereas other marketing roles may focus on brand management, product marketing, or digital marketing
• Marketing managers in other industries may have different target audiences, marketing channels, and competitive landscapes
• Career progression in marketing may involve moving into senior marketing roles, marketing directors, or other leadership positions within AIS or the broader telecommunications industry

ASSUMPTION: Candidates should research similar roles in the telecommunications industry and consider their career goals when applying for this position.

📝 Sample Projects

• Developing a marketing campaign to launch a new AIS product or service in the Upper South region
• Analyzing market trends and consumer behavior to inform marketing strategy and improve sales performance
• Collaborating with sales teams to create targeted marketing materials and promotions for specific customer segments

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their marketing achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and internal stakeholders?
• What opportunities are there for professional development and growth within AIS?
• How does AIS support work-life balance for its employees?
• What are the biggest challenges facing the marketing team in the Upper South region, and how can this role address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and AIS's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of marketing campaigns you've worked on and their outcomes
• Follow up with the recruiter, Piyanat Suapear (ปิยนาถ เสือเปีย), or Thitima Sukpithak (ฐิติมา สุขพิทักษ์), one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.