Marketing Manager, US

📌 Core Information

🔹 Job Title: Marketing Manager, US

🔹 Company: Bumble Inc.

🔹 Location: Austin, Texas, United States & New York, United States

🔹 Job Type: Employee - Regular/Permanent

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated brand campaigns and go-to-market strategies to strengthen Bumble’s position as the leading relationships and social networking app in the US.
• Overseeing campaign development, from briefing and strategy to production and execution, while collaborating with media agencies and key partners to build and execute media plans.
• Leveraging consumer insights and analytics to refine marketing strategies and enhance user engagement, while managing marketing budgets to ensure efficiency and timely execution.
• Partnering closely with creative teams around campaign briefs, asset requirements, and creative feedback, while documenting marketing processes, toolkits, and best practices across North America.

ASSUMPTION: This role requires a strategic thinker with a passion for innovative marketing and a proven track record in managing large-scale brand campaigns. The ideal candidate will have experience working with media and creative agencies, as well as a strong background in developing disruptive and innovative go-to-market approaches.

📋 Key Responsibilities

✅ Develop and execute integrated brand campaigns and go-to-market strategies.

✅ Oversee campaign development, from briefing and strategy to production and execution.

✅ Collaborate with media agency and key partners to build and execute media plans.

✅ Oversee influencer marketing briefing, selection, and content review.

✅ Work closely with Product Marketing to support feature and product launches.

✅ Identify and pitch innovative, culturally relevant marketing opportunities.

✅ Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.

✅ Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.

✅ Prepare presentations and share insights with management and leadership teams.

✅ Manage marketing budgets to ensure efficiency and timely execution.

✅ Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback.

✅ Document marketing processes, toolkits, and best practices across North America.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree is a plus.

Experience: Proven experience (5-10 years) managing large-scale brand campaigns, including briefing, creative feedback, and media planning.

Required Skills:

• Proven experience managing large-scale brand campaigns, including briefing, creative feedback, and media planning.
• Strong background in developing disruptive and innovative go-to-market approaches.
• Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
• Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
• Strong budget and project management skills with attention to detail.
• Track record of high-performing digital campaigns against industry benchmarks.
• Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
• Passionate about Bumble’s brand vision and values.
• Strong understanding of social networking, dating, or digital-first platforms.
• Proactive, solutions-oriented, and able to anticipate needs.
• Positive, adaptable, and highly detail-oriented.
• Able to work under tight deadlines while balancing short- and long-term priorities.
• Excellent communication, presentation, and interpersonal skills.
• A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.

Preferred Skills:

• Experience working with media and creative agencies.
• Fluency in Spanish or another language relevant to the US market.

ASSUMPTION: The required and preferred qualifications listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added based on the company's needs and the candidate's skills and experience.

💰 Compensation & Benefits

Salary Range: $77,000 - $90,000 per year. This range is based on the provided job description and industry standards for a Marketing Manager role with 5-10 years of experience in the United States.

Benefits:

• Medical
• Dental
• Vision
• 401(k) match
• Unlimited Paid Time Off Policy

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Bumble Inc. operates in the Software Development industry, focusing on creating healthy and equitable relationships through Kind Connections. The company is known for its dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz) platforms.

Company Size: Bumble Inc. has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: Bumble Inc. was founded in 2014 by Whitney Wolfe Herd. The company is headquartered in Austin, Texas, with additional offices in London, GB.

Company Description:

• Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva.
• The Bumble platform enables people to build healthy and equitable relationships through Kind Connections.
• Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends), and professional networking (Bumble Bizz).
• Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.

Company Specialties:

• Dating apps
• Social networking
• Friendship apps
• Professional networking

Company Website: team.bumble.com

ASSUMPTION: The company context provided is based on publicly available information and the company's LinkedIn profile. However, the company's mission, values, and culture may evolve over time, and it is essential to verify the information directly with the employer.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, requiring a proven track record in managing large-scale brand campaigns and a strong background in developing innovative marketing strategies.

Reporting Structure: The Marketing Manager, US reports directly to the US Marketing Lead and works closely with cross-functional teams, including Product Marketing, Creative, and Media agencies.

Work Arrangement: This is an on-site role, with the primary office location in Austin, Texas. However, the role may require travel to the New York office or other locations as needed.

Growth Opportunities:

• As Bumble Inc. continues to grow, there may be opportunities for the Marketing Manager, US to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and Kind Connections creates an environment where employees can learn and develop new skills.
• Bumble Inc. offers a 401(k) match and unlimited paid time off, providing employees with opportunities to plan for their future and maintain a healthy work-life balance.

ASSUMPTION: The role analysis provided is based on the job description and industry standards for a Marketing Manager role. However, the specific reporting structure, work arrangement, and growth opportunities may vary depending on the company's organizational structure and the candidate's skills and experience.

🌍 Location & Work Environment

Office Type: Bumble Inc. has on-site offices in Austin, Texas, and London, GB. The Austin office is the primary location for this role.

Office Location(s): Austin, Texas, and New York, New York

Geographic Context:

• Austin, Texas, is known for its vibrant tech industry, creative culture, and outdoor activities. The city offers a high quality of life and is an attractive location for young professionals.
• New York, New York, is a global hub for business, finance, and media. The city offers numerous opportunities for networking and professional growth.

Work Schedule: This role follows a standard full-time work schedule, Monday through Friday, with occasional evenings and weekends required to meet deadlines or attend events.

ASSUMPTION: The location and work environment provided are based on the job description and publicly available information. However, the specific office locations, work schedule, and work environment may vary depending on the company's needs and the candidate's preferences and availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the US Marketing Lead and other team members
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and project planning
• Communication and presentation skills
• Cultural fit and alignment with Bumble's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on managing large-scale brand campaigns and developing innovative go-to-market approaches.
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work under tight deadlines.
• Research Bumble Inc.'s mission, values, and culture to demonstrate your enthusiasm for the role and your understanding of the company's goals.

ATS Keywords: Marketing Manager, Brand Campaigns, Media Planning, Project Management, Data Analysis, Budget Management, Creative Briefs, Digital Marketing, Consumer Insights, Influencer Marketing, Collaboration, Presentation Skills, Strategic Thinking, Problem Solving, Attention to Detail, Adaptability, Communication Skills

ASSUMPTION: The interview and application insights provided are based on industry standards and the company's size. However, the specific interview process, assessment areas, and application tips may vary depending on the company's needs and the candidate's skills and experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, the specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Kindness
• Confidence
• Humility
• Integrity
• Boundlessness

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change
• Creative and innovative
• Focused on building healthy and equitable relationships

Self-Assessment Questions:

• Do you embody Bumble's values, and how have you demonstrated them in your previous roles?
• How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've led or contributed to?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle the situation, and what was the outcome?

ASSUMPTION: The cultural fit considerations provided are based on Bumble Inc.'s publicly available information and industry standards for marketing roles. However, the specific company values, work style, and self-assessment questions may vary depending on the company's culture and the candidate's preferences and experiences.

⚠️ Potential Challenges

• The Marketing Manager, US role requires managing multiple campaigns simultaneously, which can be challenging and time-consuming. Strong project management skills and attention to detail are essential for success in this role.
• Bumble Inc. is a fast-growing company, and the Marketing Manager, US may need to adapt to changes in the company's priorities, goals, or organizational structure. Flexibility and a willingness to take on new responsibilities are crucial for thriving in this dynamic environment.
• The role requires working with external agencies and partners, which can present unique challenges in communication, collaboration, and project management. Strong interpersonal skills and the ability to build and maintain effective working relationships are essential for success in this role.
• The Marketing Manager, US is responsible for managing marketing budgets to ensure efficiency and timely execution. Balancing short-term needs with long-term strategic ambitions can be challenging, requiring strong budget management skills and a strategic mindset.

ASSUMPTION: The potential challenges provided are based on industry standards and the specific requirements of the Marketing Manager, US role. However, the actual challenges faced in this role may vary depending on the company's needs, the candidate's skills and experience, and the broader market conditions.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, the Marketing Manager, US at Bumble Inc. places a strong emphasis on developing innovative go-to-market approaches and leveraging consumer insights to refine marketing strategies. This role may require more strategic thinking and a deeper understanding of consumer behavior than other marketing manager roles.
• Bumble Inc. operates in the competitive social networking and dating app industry. The Marketing Manager, US must stay up-to-date with industry trends and competitor activities to develop effective marketing strategies that differentiate Bumble from its competitors.
• In terms of career path, the Marketing Manager, US role at Bumble Inc. offers opportunities for growth and advancement within the marketing function or into leadership positions within the company. The specific career path will depend on the candidate's skills, experience, and the company's organizational structure.

ASSUMPTION: The role comparison provided is based on industry standards and the specific requirements of the Marketing Manager, US role at Bumble Inc. However, the actual similarities and differences between this role and other marketing manager roles may vary depending on the company's needs, the candidate's skills and experience, and the broader market conditions.

📝 Sample Projects

• Developing and executing a national brand campaign to launch a new feature or product offering, including briefing and collaborating with creative and media agencies to deliver high-impact, on-brand content.
• Conducting market research and analyzing consumer data to identify trends and insights that inform marketing strategy and enhance user engagement.
• Managing a team of marketing coordinators or specialists to execute regional campaigns and events, ensuring consistent branding and messaging across all touchpoints.

ASSUMPTION: The sample projects provided are based on the specific requirements of the Marketing Manager, US role at Bumble Inc. However, the actual projects undertaken in this role may vary depending on the company's needs, the candidate's skills and experience, and the broader market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next 12-24 months, and how does this role fit into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
• How does the company approach collaboration and communication between marketing and other functions, such as product, sales, and customer success?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: The key questions to ask during the interview provided are based on industry standards and the specific requirements of the Marketing Manager, US role at Bumble Inc. However, the actual questions asked during the interview may vary depending on the company's needs, the candidate's skills and experience, and the broader market conditions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on managing large-scale brand campaigns and developing innovative go-to-market approaches.
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work under tight deadlines.
• Research Bumble Inc.'s mission, values, and culture to demonstrate your enthusiasm for the role and your understanding of the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.