📌 Core Information
🔹 Job Title: Marketing Manager US
🔹 Company: Vistra
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Fund and Global Solutions business units in the US
- Promoting services and enhancing brand awareness
- Collaborating with cross-functional teams to support business growth objectives
- Managing marketing budget and tracking performance metrics
- Identifying trends, client needs, and competitive landscape to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for Fund and Global Solutions business units in the US
✅ Promote services and enhance brand awareness through campaigns, events, and digital marketing initiatives
✅ Collaborate with cross-functional teams to support business growth objectives and ensure alignment with overall marketing vision
✅ Manage marketing budget and track performance metrics, including lead generation and commercial results
✅ Identify trends, client needs, and competitive landscape to inform marketing strategies
✅ Work closely with commercial and service delivery teams to align marketing efforts with sales goals and support upselling and cross-selling to existing clients
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 3-5 years of experience in marketing and communications, preferably in B2B or a related industry
Required Skills:
- Proven experience in fund marketing or financial services marketing (highly desirable)
- Strong understanding of digital marketing tools and analytics
- Excellent communication, writing, and presentation skills
- Proven ability to manage projects and meet deadlines in a fast-paced environment
Preferred Skills:
- Experience working with cross-functional teams
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Salary and benefits may vary based on the candidate's experience and location within the US.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986 (as part of the Vistra group)
Company Description:
- Vistra is a leading provider of essential business services to help companies and private capital funds grow across the entire business and investment lifecycle.
- The company partners with clients to remove the friction that comes from the global business complexity, helping them achieve progress without friction.
- Vistra offers a range of services, including HR, tax, legal entity management, and regulatory compliance.
Company Specialties:
- Corporate Services
- Fund Administration
- Private Capital Services
- Global Expansion
Company Website: https://www.vistra.com
ASSUMPTION: Vistra's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Head of Regional Marketing
Work Arrangement: On-site, with regional coverage
Growth Opportunities:
- Potential for career progression within the marketing department or other business units
- Opportunities to work on international projects and gain global experience
- Chance to develop leadership and management skills by mentoring junior team members
ASSUMPTION: This role offers a clear career path for growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with regional coverage
Office Location(s): United States (specific location not specified)
Geographic Context:
- The United States offers a diverse range of business environments and opportunities for growth.
- The specific location within the US will impact the role's focus and priorities.
- The region's market dynamics and client needs may vary, requiring tailored marketing strategies.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The specific location and work environment may impact the role's responsibilities and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Project management and organization skills
- Communication and presentation skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Vistra's company culture and values to demonstrate your fit
- Practice common marketing interview questions and be prepared to discuss your approach to specific scenarios
ATS Keywords: Marketing, Fund Marketing, Financial Services Marketing, Digital Marketing, Project Management, Client Engagement, Brand Awareness, Lead Generation, Event Management, Collaboration, Market Analysis, Performance Tracking, Email Campaigns, Social Media, Website Content, Analytics, Presentation Skills
ASSUMPTION: The application process may vary depending on the specific role and location.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the role's focus and priorities.
👔 Cultural Fit Considerations
Company Values:
- Progress
- Expertise
- Integrity
- Collaboration
- Innovation
Work Style:
- Results-driven and focused on achieving business growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and responsive to changing market dynamics and client needs
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and adapting to changing priorities?
- Do you have a proven track record of driving business growth through effective marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Vistra's values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting marketing strategies to diverse regional needs and preferences
- Balancing strategic planning with day-to-day tactical execution
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on regional marketing and adapting global campaigns to local needs
- In the financial services industry, marketing roles often require a strong understanding of regulatory compliance and risk management
- Career progression in marketing may involve moving into more specialized or leadership roles within the department or other business units
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to promote a new fund product
- Conducting market research to identify trends and client needs in a specific region
- Managing an event or webinar to engage clients and position the firm as a thought leader in the industry
ASSUMPTION: These sample projects illustrate the range of responsibilities and priorities for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the company's overall marketing vision and strategy?
- What are the most significant challenges facing the marketing department in the next 12 months, and how can this role address them?
- What opportunities exist for career growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Vistra's company culture and values to demonstrate your fit
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
